Artificial Intelligence
MarTech Innovation & Leadership Summit (London, United Kingdom – March 26-27, 2020)
Dublin, Dec. 31, 2019 (GLOBE NEWSWIRE) — The “MarTech Innovation & Leadership Summit” conference has been added to ResearchAndMarkets.com’s offering.
Where does your success begin? With constant development emerging in the global marketing scenario, things have become far more complicated then it seems. Smarter marketing solutions opted by the Chief Marketing professionals give a holistic view over the depth of any industry, economically and ideologically. These solutions help organizations improve their measurement and strategic planning. Smarter the solutions, better the outcomes.
The 5 Big Questions
- How does the evolving role of the Leadership adapt to the fast-paced, Disruption based riotous and data-rich industry environment?
- Why is there a need to focus on so many digital marketing strategies?
- Why are Artificial Intelligence and Machine Learning becoming an integral part of marketing?
- How important is the marketing taxonomy for future-proof metadata strategy?
- Getting ahead of greenfield opportunities – How they playout between startup and legacy?
Agenda:
Day 1
07:55 – 08:55 Registration
08:55 – 09:00 Opening note
09:00 – 09:15 Shailendra Singh (Shelly), Chief Operating Officer, MarketsandMarkets
Strategic Marketing Framework and Intelligence for C-Suite
09:15 – 09:55 Disruptive Innovation- All disrupters are market innovators, but not all market innovators are disruptors
09:55 – 10:35 Christine Bardwell, Global Strategy Lead, Oracle
10:35 – 11:25 Morning refreshment and Networking
11:25 – 12:05 Market Intelligence, Artificial Intelligence & Machine learning: Will AI, Machine Learning & Big Data Change The Rules Of Market Intelligence?
12:05 – 12:35 Solution Provider Presentation
Getting Ahead of Challenges
12:35 – 13:15 Liliana Caimacan, Head Of Global Innovation, Tata Global Beverages Brand Reputation: One of the valuable intangible assets and one of the biggest risks. How we build relevant brands for our consumers in a changing and more challenging world?
13:15 – 13:55 Round table discussion: Showcasing the unmarketable: Creating proper substance for forbidden’ items
13:55 – 14:55 Lunch and Networking
14:55 – 15:35 Account-Based Management: Synchronizing engagement channels for Demand Generation & ability to supply sales growth pipeline
15:35 – 16:15 Solution Provider Presentation
16:15 – 17:05 Afternoon Refreshments and Networking
Communication and Evangelism
17:05 – 17:45 The Power of Connection: Driving Force For Mutual Lifetime Value
17:45 – 18:25 Identify The Right Channels For Communication With Your Customer & Evangelizing Marketing Within the Business
18:25 – 18:30 Closing note by Chairperson
18:30 – 19:30 Networking and Drinks Reception
Day 2
08:30 – 08:55 Registration
08:55 – 09:00 Opening note
Future Patterns
09:00 – 09:40 Most cautious drifts for CMOs: Key to becoming a trendsetter
09:40 – 10:10 Solution Provider Presentation
10:10 – 11:00 Morning refreshment and Networking
11:00 – 11:40 Melissa Weston, Marketing Lead, Zalando SE Personalization in digital marketing for retail.
11:40 – 12:20 CMO 2019-2022: Foreseeing The Transformation Of The Role
12:20 – 13:00 Marketing Budgets: How MarTech Is Redesigning The Marketing Budget Management And Performance Analytics
13:00 – 13:30 Solution Provider Presentation
13:30 – 14:30 Lunch Break and Networking
14:30 – 15:10 Round table discussion: Digital Marketing: Do you understand digital marketing enough to be able to optimize the use of it? Identify THE most bankable social media platform for your brand
Speakers
- Alice Clarke, Head of Marketing, EMEA, Google, United Kingdom
- Andrew Barraclough, Vice President of Design, GSK
- Andy Reid, Global Director of Product Marketing, Pitney Bowes
- Brett Bennett, Customer Experience Director, Wipro Limited
- Chad West, Director, Marketing & Communications, Revolut, United Kingdom
- Christine Bardwell, Global Strategy Lead, Oracle
- Craig Mailey, Chief Strategy & Marketing Officer, Cox Automotive
- Enrique Vivas Gavino, Chief Commercial and Strategy Officer, Vodafone Group
- Eric Quint, Vice President and Chief Design Officer, 3M
- Gordon Rawling, Vice President Marketing, Huawei Technologies
- John Woods, Marketing Director, Zellis
- Julia Timms, Chief Marketing Officer, Air Partner PLC
- Julien Geffard, Chief Marketing Officer, Alpine Cars
- Liliana Caimacan, Head Of Global Innovation, Tata Global Beverages
- Melissa Weston, Marketing Lead, Zalando SE
- Nathan Poekert, Director of Marketing and Communications – MINI Innovation & Strategy, BMW Group
- Oliver Pilgerstorfer, Chief Marketing Officer, IFS
- Paul Santilli, WW OEM Industry Intelligence & Strategy, Hewlett Packard Enterprise
- Ramchander A.S., Chief Marketing Officer and VP, Global Marketing, Castrol & BP Lubricants
- Raymond Hounon, Data & Artificial Intelligence Business Manager, Microsoft
- Roberto Blanco, Marketing Director, Banco Santander
- Rupert Reid, Director of Market Strategy and Insight, Huawei Technologies
- Saul Lopes, Director of CRM & CX, Dixons Carphone
- Scott Allen, Global Marketing Development & Strategy Director, Microsoft
- Shailendra Singh (Shelly), Chief Operating Officer, MarketsandMarkets
- Steven Goddard, Chief Engagement Director, Dell Technologies
For more information about this conference visit https://www.researchandmarkets.com/r/uyvmn
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.
CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
Artificial Intelligence
Wirex Executive Joins CryptoUK’s New Policy Committee
LONDON, May 21, 2024 /PRNewswire/ — Wirex, a leading Web3 money app, is proud to announce that Chet Shah, Global Chief Risk & Compliance Officer at Wirex, has joined CryptoUK’s newly established Policy Committee.
CryptoUK, the premier trade body representing the UK’s digital asset sector, formed its new Policy Committee which brings together industry-leading experts from the legal, regulatory, and compliance sectors. The committee’s mission is to provide strategic policy guidance, advocate for regulatory clarity, and foster innovation to support the growth of the UK’s digital assets industry.
This appointment underscores Wirex’s commitment to advancing regulatory clarity and innovation in the digital asset sector.
Chet brings a wealth of experience in risk and compliance. His background covers banking, auditing, and traditional finance, as well as solid expertise in the cryptocurrency space. At Wirex, Chet has been crucial in building and improving relationships with global regulators, including the Financial Conduct Authority, and authorities in countries including Singapore, Croatia, and Italy.
Chet’s approach prioritises commercially focused compliance and risk management, ensuring that Wirex operates smoothly at the intersection of traditional finance and Web3. His ability to balance regulatory requirements with innovation has been key to Wirex’s growth and success.
Commenting on his appointment, Chet said, “My experience aligns perfectly with the committee’s goals and together, we can advocate for policies that balance regulation with growth in the digital assets space.”
About Wirex
Wirex is a prominent UK-based digital payments platform with over 6 million customers spread across 130 countries. It offers secure accounts, making it easy for users to store, purchase, and exchange multiple currencies seamlessly. As a principal member of both Visa and Mastercard, Wirex goes beyond traditional services, embracing the evolving trends of Web3 to provide mainstream access to digital finance and wealth management.
Having processed transactions totalling $20 billion, Wirex aims to contribute to the adoption of a cashless society by facilitating straightforward transactions in various currencies worldwide. Wirex is simplifying digital payments, making it more accessible and convenient for people across the globe.
| wirexapp.com |
Photo: https://mma.prnewswire.com/media/2417875/Chet_Shah.jpgLogo: https://mma.prnewswire.com/media/2286023/4717325/Wirex_logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/wirex-executive-joins-cryptouks-new-policy-committee-302151185.html
Artificial Intelligence
Media Production Company Egg Is Coming Chooses Infortrend SAN Storage to Empower Content Creation Workflows
TAIPEI, May 21, 2024 /PRNewswire/ — Infortrend® Technology, Inc. (TWSE: 2495), the industry-leading enterprise storage provider, today announced that Korean media production company Egg is coming is leveraging Infortrend’s storage solution for M&E – EonStor DS enterprise SAN storage to empower content creation workflows and store the growing volume of UHD videos they produce.
Egg is coming is a media content production company operating as a spin-off from the South Korean entertainment giant CJ ENM Entertainment Division, the distributor of Oscar-winning movie “Parasite”. With the renowned producer Lee Myung-han as its CEO, Egg is coming specializes in production of popular entertainment content, including drama series, broadcast programs, music videos, etc. The team has successfully produced numerous renowned series, including “Hospital Playlist” which became the ninth highest-rated Korean drama in cable television history at the time.
As the company was established, they started looking for a high-speed shared storage solution. Infortrend’s EonStor DS SAN storage came highly recommended by a major media company that has been successfully using it with Tiger Technology’s SAN file sharing solution. Trusting this recommendation, Egg is coming adopted EonStor DS for video editing application. In total, four DS 4016 appliances, expanded with four units of JB 3060L expansion enclosure, were chosen for the initial deployment of the studio’s storage system. The solution provides 1.8 PB total capacity to store ever-expanding UHD video content and enables seamless workflows for 29 simultaneous post-production processes.
“Infortrend’s SAN storage EonStor DS was recommended to us by a major media production company, and we are happy that we adopted the same solution as DS enables fast and comfortable collaboration between 29 video editors,” – said Changmin Sim, the Team Leader of the Video Editing Team at Egg is coming.
Learn more about EonStor DS
About Infortrend
Infortrend (TWSE: 2495) has been developing and manufacturing storage solutions since 1993. With a strong emphasis on in-house design, testing, and manufacturing, Infortrend storage delivers performance and scalability with the latest standards, user friendly data services, personal after-sales support, and unrivaled value. For more information, please visit www.infortrend.com
Infortrend® and EonStor® are trademarks or registered trademarks of Infortrend Technology, Inc.; other trademarks are the property of their respective owners.
View original content:https://www.prnewswire.co.uk/news-releases/media-production-company-egg-is-coming-chooses-infortrend-san-storage-to-empower-content-creation-workflows-302148602.html
Artificial Intelligence
Gcore And Xsolla Announce Partnership To Drive Global Game Distribution And Faster Downloads
Gcore’s edge network to deliver Xsolla Launcher, ensuring global reach, smoother game downloads and higher conversion rates
LUXEMBOURG, May 21, 2024 May 21, 2024 — Gcore, the global edge AI, cloud, network, and security solutions provider, announced its partnership with video game commerce company Xsolla. The alliance will enable Xsolla to provide game developers and publishers with new global distribution channels catering to gamers worldwide, regardless of their locations. With Gcore’s 180 global points of presence (PoPs), players will benefit from reduced time-to-play and smoother, more efficient game downloads.
Xsolla Launcher is a powerful tool for game development companies of all sizes to widen distribution and easily build communities. It streamlines game installation, enhances player communication, and boosts monetization, allowing developers to concentrate on creativity and business logic. By leveraging Gcore’s robust CDN, Xsolla Launcher ensures seamless, speedy game downloads for all players by efficiently fetching and caching game components and initiating rapid downloads upon player request.
“At Xsolla, we’re committed to elevating the gaming experience for developers and players globally,” said David Stelzer, President of Xsolla. “Our collaboration with Gcore’s cutting-edge CDN technology significantly narrows the gap between the game and its players by delivering assets at unparalleled speed. This integration into our new Xsolla Launcher sets the bar for high-performance service and empowers our customers to focus on what they do best: create captivating games.”
Xsolla engineers chose Gcore CDN for its global network of 180+ edge servers, ensuring uninterrupted delivery of game assets worldwide. With a network capacity exceeding 110 Tbps and connectivity to 14,000 peering partners, Gcore averts congestion and disruptions, even during major releases. Operating under strict security measures and meticulous server maintenance, Gcore guarantees exceptional availability. Additionally, Gcore’s CDN integration with its proprietary DNS services further minimizes the risk of service interruptions or outages.
“We’re thrilled to be part of Xsolla’s pioneering solution, driving the gaming industry forward,” commented Ilya Matveev, Business Development Director at Gcore. “Xsolla Launcher brings flexibility to the industry, allowing companies to implement a D2C approach – a way to monetize their existing game fan base without the burden of platform fees. Relying on the power of Gcore’s edge infrastructure, Xsolla Launcher is revolutionizing game distribution by eliminating market barriers, reducing development costs, and fostering creativity.”
Read more about the partnership via this link.
About Gcore
Gcore is a global edge AI, cloud, network, and security solutions provider. Headquartered in Luxembourg, with a staff of 600 operating from ten offices worldwide, Gcore provides solutions to global leaders in numerous industries. Gcore manages its global IT infrastructure across six continents, with one of the best network performances in Europe, Africa, and LATAM due to the average response time of 30 ms worldwide. Gcore’s network consists of 180 points of presence worldwide in reliable Tier IV and Tier III data centers, with a total capacity exceeding 110 Tbps.Website | Twitter | Facebook | LinkedIn
About Xsolla
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Beijing, Guangzhou, Seoul, Tokyo, Kuala Lumpur, Raleigh, and cities around the world, Xsolla supports major gaming titles like Valve, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
Website | Twitter | Facebook | LinkedIn
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View original content:https://www.prnewswire.co.uk/news-releases/gcore-and-xsolla-announce-partnership-to-drive-global-game-distribution-and-faster-downloads-302150220.html
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