Artificial Intelligence
Global Location Based Advertising Market By Type, By Application, By Content Type, By Region, Industry Analysis and Forecast, 2020 – 2026
New York, Aug. 24, 2020 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Location Based Advertising Market By Type, By Application, By Content Type, By Region, Industry Analysis and Forecast, 2020 – 2026” – https://www.reportlinker.com/p05953648/?utm_source=GNW
The usage of consumer data to display relevant brand messages to a highly targeted audience is at the heart of location-based marketing. Localized marketing, also known as geo-marketing, is not a new idea. Businesses have always recognized the importance of marketing to people on the basis of their location. Owing to this, a number of brick-and-mortar businesses also send direct mailers, and that’s why during the tax season, a lot of people can be seen wearing Statue of Liberty costumes on the roadside.
Consumers have to opt-in to allow this kind of data to be available, and location-based marketing is therefore driven through the consumer’s granted permissions. Relevance is also at the root of the approach. If a consumer dines in a restaurant, they might see an ad on their phone for an ice-cream shop only a block away. When a shopper is always in the Little League area on springtime Saturdays, and the data reveals that he hits the grocery store on Thursdays, so the location data has helped to come onto a conclusion that says Tuesday or Wednesday can be the perfect time to deliver a game-friendly snacks package.
Rapidly growing digitalization across business verticals, increasing adoption of internet & GPS enabled mobile devices, and accelerated usage of customer data by advertisers are the key factors that drive demand growth for Location Based Advertising (LBA). Furthermore, the growing usage of social media by users and the move of advertisers from conventional banner ads to new channels have driven the use of LBA across industries. In addition, regulatory initiatives to ensure consumer health, the proliferation of new data sources and the changing marketing approach are expected to encourage demand development over the forecast period.
Based on Type, the market is segmented into Push and Pull. Based on Application, the market is segmented into Public Spaces, Retail Outlets and Airports & Others. Based on Content Type, the market is segmented into Multimedia and Text. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Ericsson AB (Placecast), Google, Inc., IBM Corporation, Near Pte. Ltd., Telenity, Inc., Scanbuy, Inc., Foursquare Labs, Inc., Shopkick, Inc. (Trax), GroundTruth, Inc., and AdMoove SAS.
Strategies deployed in Location Based Advertising Market
Jun-2020: GroundTruth introduced the Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities. With these capabilities, GroundTruth aimed to provide marketers broader access to cross-device channels to drive consumers to physical points of interest or convert them online.
May-2020: Google collaborated with Singapore Press Holdings (SPH). The collaboration was aimed to grow digital advertising revenue and develop their digital video content business.
May-2020: GroundTruth partnered with Yext, Inc., the Search Experience Cloud company. Following the partnership, the companies aim to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. The customers can manage their listings within the Yext platform and utilize GroundTruth’s proprietary Blueprints mapping technology to identify and target customers with tailored ads and offerings.
Jun-2019: IBM introduced Watson Ads Builder, a self-service advertising solution. The solution uses artificial intelligence (AI) designed to empower creative agencies and developers. This solution helps creative agencies and developers build engaging, one-on-one conversations between brands and consumers across any digital property.
May-2019: Foursquare acquired Placed from Snap Inc. Foursquare has added the Placed product—#1 in-store visit attribution across digital, OOH and TV to Foursquare’s bundle of location-based offerings. The acquisition helped the company to build the world’s most trusted, independent location technology platform.
Sep-2018: Ericsson Emodo partnered with Axonix following which Emodo unveiled Emodo Supply, the first and only carrier data-powered product. The product enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing clean and reliable inventory into the programmatic environment. By filtering media supply before the bidding process, Emodo Supply ensures that only carrier-verified, high-quality inventory is purchased for campaigns, reducing wasted ad spend, and improving ROI.
Sep-2018: Foursquare announced its partnership with the Hotel group, Hilton. The partnership was aimed to launch a new feature in the Hilton Honors mobile app called Explore. It helps guests discover local places to visit, which have been selected by Hilton team members who live in the area. The Hilton Honors app uses Foursquare’s Places API as the source of its information, which includes ratings, real-time information, photos, and basic information like opening times.
Aug-2018: Google Mobile Advertising business, AdMob signed partnership agreement with Unity Technologies, creator of the world’s leading real-time 3D development platform. Under the partnership, the companies have been working on the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps.
Jun-2018: Ericsson Emodo, Ericsson’s mobile advertising and monetization platform launched Emodo Audiences. The product uses highly accurate data at scale to pre-verify mobile audiences and inventory, then make it available through any major demand-side platform (DSP).
May-2018: Ericsson Emodo, Ericsson’s mobile advertising, and monetization platform introduced Emodo Verification. This product help advertisers minimize wasted mobile ad dollars and more effectively reach target audiences. The product is an independent verification tool that uses carrier data to validate the accuracy of mobile audiences and ad campaigns.
Apr-2018: Foursquare announced that it launched Sixteen by Foursquare. This solution has been dedicated to exploring the intersection of creativity and location technology.
Apr-2018: Foursquare introduced the Places API for Start-Ups, a product that provides access to Foursquare location intelligence capabilities. This enabled startups and SMBs to integrate applications with Foursquare platform data and capabilities such as global venue database, descriptive place attributes, and Snap-to-Place.
Feb-2018: GroundTruth unveiled the GroundTruth Ads Manager, the industry’s first end-to-end self-serve platform for mobile location-based advertising. Marketers can now simply access GroundTruth’s platform, which sees 2 out of 3 smartphone users, to sign-up, input a credit card, and create their first campaign in a matter of minutes, no minimum spend required.
Jan-2018: IBM teamed up with Jivox, the personalized digital marketing technology leader. Following the collaboration, the latter company has integrated WEATHERfx data from IBM Watson Advertising (formerly The Weather Company’s ad sales business) into its Jivox IQ platform that powers dynamic content optimization (DCO). Through this integration, the WEATHERfx triggers inform the Jivox DecisionGraph technology, its AI-powered recommendations, and dynamic audience scoring, to enable brand marketers to optimize marketing campaigns in real-time, and adjust messaging and creative based on local weather conditions.
Scope of the Study
Market Segmentation:
By Type
• Push
• Pull
By Application
• Public Spaces
• Retail Outlets
• Airports & Others
By Content Type
• Multimedia
• Text
By Geography
• North America
o US
o Canada
o Mexico
o Rest of North America
• Europe
o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific
• LAMEA
o Brazil
o Argentina
o UAE
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled
• Ericsson AB (Placecast)
• Google, Inc.
• IBM Corporation
• Near Pte. Ltd.
• Telenity, Inc.
• Scanbuy, Inc.
• Foursquare Labs, Inc.
• Shopkick, Inc. (Trax)
• GroundTruth, Inc.
• AdMoove SAS
Unique Offerings
• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free
Read the full report: https://www.reportlinker.com/p05953648/?utm_source=GNW
About Reportlinker
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place.
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Artificial Intelligence
Tencent Announces Winners of Flagship CarbonX Program to Combat Climate Change
SHENZHEN, China, May 23, 2024 /PRNewswire/ — Tencent (00700.HK) is awarding 13 exceptional teams that won the first phase of its groundbreaking CarbonX Program, which is aimed at boosting promising new climate technologies. The winners, which emerged from a pool of 30 finalists and more than 300 initial applications, will receive a total of around RMB 100 million (US$14 million) in financial support from Tencent. It showcases the company’s commitment to driving sustainable social innovations in the fight against climate change.
CarbonX was launched in March 2023 to advance the next generation of low-carbon technologies. Tencent has committed RMB 200 million (US$28 million) in catalytic funding over the next three years to innovative ideas that might otherwise languish or fail to gain traction.
CarbonX’s first phase focused on carbon capture, utilization, and storage (CCUS), as well as technology-based carbon removal. These solutions were chosen for their unique ability to curb emissions from hard-to-abate industries such as steel and cement, mitigate the continued reliance on fossil fuels, and reduce legacy emissions created from decades of industrialization.
Backed by Tencent’s mission of Tech for Good and an alliance of like-minded industry partners, CarbonX aims to help these cutting-edge technologies make the leap from the research or early startup stage to commercial scale. The ultimate goal is supporting them in making a significant impact toward the targets outlined in the Paris Agreement, which includes a 45 percent reduction in emissions by 2030 and achieving net-zero emissions by 2050.
Dr. Hao Xu, Tencent’s Vice President of Sustainable Social Value and Head of Tencent’s Carbon Neutrality Lab, said: “Technology innovation serves as the driving force to accelerate our progress toward achieving carbon neutrality. CarbonX program is aimed at fostering the growth of these technologies, driving positive impact across society, and laying the groundwork for a more sustainable future.”
Professor Jerry Yan, Chair Professor of the Hong Kong Polytechnic University and Co-chairman of the CarbonX expert committee, said: “To pave the path for a greener economy, we must champion the development of cutting-edge low-carbon technologies. Just as solar and wind power were nurtured in their infancy, emerging solutions like CCUS and tech-based carbon removal demand our early support.”
The program assembled a panel of experts from academia, industries, and the investor community as the jury, and welcomed submissions from diverse participants across three distinct tracks:
CarbonX Lab: Designed to incubate research institutions, universities, or labs that bring in game-changing climate solutionsCarbonX Accelerator: Designed to accelerate the growth of climate-tech startups that exhibit commercialization potentialCarbonX Infrastructure: Designed to support capacity building to facilitate industry developmentThe finalists comprise four projects from the Lab track, six from the Accelerator track, and three from the Infrastructure track. These projects explore innovative solutions, such as using steel slag to capture and store carbon directly from furnace exhaust, converting CO2 into sustainable aviation fuel and valuable chemicals through electrochemical reactions or microorganisms, and employing new approaches to directly capture CO2 from the atmosphere with the hope of slashing the cost to less than US$150 per ton.
Meanwhile, Tencent is also collaborating with Tsinghua University to develop a comprehensive system of Measure, Reporting and Verification (MRV) tools to accurately gauge progress toward decarbonization.
Aside from receiving financial and advisory support, several projects will also have the opportunity to collaborate with industry partners and test their research beyond the laboratory setting.
Building upon the success of the first phase, Tencent is poised to launch the second iteration of CarbonX globally as early as later this year in pursuit of early-stage climate tech innovation.
View original content:https://www.prnewswire.co.uk/news-releases/tencent-announces-winners-of-flagship-carbonx-program-to-combat-climate-change-302153596.html
Artificial Intelligence
NEXCOM Delivers Exceptional Performance in Edge AI Video Analytics
TAIPEI, May 23, 2024 /PRNewswire/ — NEXCOM, a leading supplier of network solutions, published AI and storage performance test results of its NSA 7160R: high-performance Edge server. NSA 7160R is powered by dual Intel® Xeon® Scalable processors for high computing, and enhanced with DDR5 memory, high-bandwidth PCIe Gen5 LAN modules, and high-capacity NVMe storage modules. The test results show the efficiency of the NSA 7160R in processing edge video server workloads and were explained in the accompanying paper.
Edge AI Is the Future
With the rise of smart cities, processing data from cloud to the edge is becoming increasingly critical. Imagine the surge of visual data from ubiquitous security cameras – that information needs real-time analysis right where it’s collected. This is just the tip of the iceberg. As artificial intelligence permeates our lives, certain AI tasks will also need edge computing for efficient, lightning-fast performance. The key is to avoid bottlenecks in the data center by keeping things localized and streamlined.
Your Turnkey Solution Awaits
When it comes to Edge video servers, you need top-notch hardware and software that can handle all the “heavy lifting”. To speed up the total solution bringing up Intel comes in with their Intel® Edge Video Infrastructure (Intel® EVI) reference design. NEXCOM ran a bunch of tests using this design to evaluate its NSA 7160R for essential tasks including storage, image retrieval, and AI features such as inference and feature matching.
After conducting all tests, the results have shown that NSA 7160R meets all performance expectations with outstanding results. For a detailed breakdown of the solution description, test configuration, and results, please refer to the accompanying paper.
Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries.
About NEXCOM
Founded in 1992 and headquartered in Taipei, Taiwan, NEXCOM integrates its diverse capabilities and operates six global businesses, including the Network and Communication Solutions (NCS) unit. NCS focuses on the latest network technology and helps to build reliable network infrastructure, by delivering professional design and manufacturing services for customers all over the world. NCS’s network application platform is widely adopted in Cyber Security, Load Balancing, 5G uCPE, SD-WAN, SASE, Edge Computing, OT Security, Storage, NVR, and other network applications for businesses of all sizes.
Video – https://www.youtube.com/watch?v=4WlO8fyWnu4
View original content:https://www.prnewswire.co.uk/news-releases/nexcom-delivers-exceptional-performance-in-edge-ai-video-analytics-302153555.html
Artificial Intelligence
Qiming Venture Partners Promotes Alex Zhou to Managing Partner
SHANGHAI, May 23, 2024 /PRNewswire/ — Qiming Venture Partners, a global-leading venture capital firm, is pleased to announce the promotion of Alex Zhou to Managing Partner.
As a Qiming home-grown Managing Partner, Alex first joined the firm in 2014 as a Vice President and has since emerged as one of the most active investors in frontier technologies, especially in the field of artificial intelligence. Alex will join fellow Managing Partners Duane Kuang, Nisa Leung and William Hu in managing Qiming’s operations.
In the past few years, Alex has actively participated in or led investments in many outstanding technology companies across the artificial intelligence, robotics, semiconductors, new energy vehicles, and software sectors. Notable among these include Roborock, UBTech, Unisound, Biren Technology, ROX Motor, VIEWTRIX Technology, Zhipu AI, Mech-Mind Robotics, Axera, HyperStrong, DeepWay, etc.
“I am deeply grateful for the guidance and trust I received from Qiming over the past 10 years.” Alex said. “We are at the forefront of a new wave of technological revolution. This era will undoubtedly bring about many bold innovators who will shape the future. Together with all the Managing Partners and colleagues at Qiming, I am excited and fully committed to seize the opportunities, embrace any potential challenges, explore new possibilities and build a better Qiming.”
Since its inception 18 years ago, Qiming has always committed to upgrading its institutional capabilities and team development in order to stay ahead in an ever-evolving technological and market landscape. The success achieved in the fields of healthcare, mobile internet and frontier technology is a testament to this strategic approach. Alex’s promotion to the most senior position in the firm demonstrates Qiming’s continued confidence in the future of technology innovation.
About Qiming Venture Partners
Qiming Venture Partners was founded in 2006. Currently, Qiming Venture Partners manages eleven US Dollar funds and seven RMB funds with $9.5 billion in capital raised. Since our establishment, we have invested in outstanding companies in the Technology and Consumer (T&C) and Healthcare industries at the early and growth stages.
Since our debut, we have backed over 530 fast-growing and innovative companies. Over 200 of our portfolio companies have achieved exits through IPOs at the NYSE, NASDAQ, HKEX, Shanghai Stock Exchange, or Shenzhen Stock Exchange, or through M&A or other means. There are also over 70 portfolio companies that have achieved unicorn or super unicorn status.
Many of our portfolio companies are today’s most influential firms in their respective sectors, including Xiaomi, Meituan, Bilibili, Zhihu, Roborock, Gan & Lee Pharmaceuticals, Tigermed, Zai Lab, CanSino Biologics, Schrödinger, APT Medical, New Horizon Health, Sanyou Medical, AmoyDx, Berry Genomics, SinocellTech, UBTech, Yuanxin Technology, Caidya, Belief BioMed, WeRide, among many others.
View original content:https://www.prnewswire.co.uk/news-releases/qiming-venture-partners-promotes-alex-zhou-to-managing-partner-302153306.html
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