Artificial Intelligence
NexTech Launches Groundbreaking AR Human Hologram Marketing Platform “Genie in a Bottle” for “TruLyfe” Supplement Line
- NexTech’s wholly owned TruLyfe brand, has announced the launch of their online store and Genie in a Bottle augmented reality (AR) marketing program, which provides customers with a registered dietitian at their fingertips
- Using NexTech’s ARitize app, TruLyfe customers gain access to a registered dietitian human hologram who shares useful product information and updates in a format that is appealing to the millennial consumer
VANCOUVER, British Columbia, Dec. 23, 2020 (GLOBE NEWSWIRE) — NexTech AR Solutions (NexTech) (OTCQB: NEXCF) (CSE: NTAR) (FSE: N29), a leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, conferences and events today announced the launch of its groundbreaking “Genie in a Bottle” human hologram AR marketing platform and new eCommerce store for its TruLyfe brand of human supplements.
Through the Genie in a Bottle AR experience, customers who purchase select immune-boosting supplements from the new TruLyfe online store will scan a QR code on the supplement bottle to unlock a unique immersive AR experience, powered by NexTech’s ARitize app. The QR code will seamlessly trigger a human hologram of a registered dietitian which will appear as a 3D human hologram on the supplement bottle cap, speaking about supplements nutrition information as well as overall product benefits. The AR experience will be episodic, captivating, and unique to each supplement by featuring 3D, volumetric recreations of fruits, plants and other objects representing the flavor and ingredients found in each supplement.
Initially, these AR-powered Genie in a Bottle hologram experiences will be available for three products in the TruLyfe line: Tru- C Gummies, Tru – Elderberry + Gummies and Tru – Turmeric + Gummies. These supplements are available exclusively online via TruLyfe’s eCommerce store, with plans to expand availability to Amazon and other retailers in the next 30 days. According to Market Study Report, LLC the Vitamin & Supplement US Market Size is expected to reach $349 billion by 2024.
With the introduction of AR holograms and 3D objects to the product experience, NexTech and TruLyfe are offering something no other supplement brand can compete with creating a whole new marketing category and valuable competitive edge. By bringing AR holograms of registered dietitians directly into shoppers’ homes, product information, which consumers crave, will be more digestible and accessible. Furthermore, push notifications within the ARitize app will connect the consumer with the AR hologram so they can receive continuous updates on their supplements from the AR hologram as well as promotional offers and other brand information.
Noora Mousa, Vice President of TruLyfe and the company’s first Genie to be featured on the platform comments, “I’m very excited to be a part of the TruLyfe Genie in a Bottle AR experience as their first dietitian AR-backed human hologram! Product information is delivered to customers in an uncomplicated and transparent way, ultimately leading them to make the healthiest and most informed decisions that may otherwise be complicated when browsing a jam-packed aisle in a store. I’m looking forward to helping empower customers’ knowledge and encourage them to live their healthiest lives.”
“With our Genie in a Bottle AR marketing program, we are revolutionizing eCommerce by enhancing the ways in which customers are able to engage with and understand their products without having to set foot in a physical store,” says Evan Gappelberg, CEO of NexTech AR. “Many shoppers are choosing online venues over brick-and-mortar for safety and convenience so it was important for us to develop an experience where people could personally connect with a brand in their home. We are using our eCommerce platform and our TruLyfe brand as the test, in the near future we plan on creating Miele, Dyson, and KitchenAid Genies.” He continues, “Once our self-serve AR Genie platform is rolled out, many thousands of eCommerce brands will be empowered to use our ARitize app to create their own AR Genie in a Bottle experience. Our Genie in the Bottle AR platform bridges the gap between brands and consumers and represents a major business opportunity for us to resell this AR experience to large global brands which we already have great relationships with. I’m very excited that we have created a totally new way to connect augmented reality human holograms and retail product packaging, once again showcasing the value of our AR for eCommerce platform.”
According to Statista the market for AR technology continues to grow, with projections for 2023 valuing it at over 18 billion U.S. dollars. Statista has also noted that mobile internet advertising spending is forecast to increase from an estimate of $109 billion U.S. dollars in 2016 to just over $247 billion U.S. dollars in 2020.
As part of the company’s stock option plan the company issued 175,000 3-year options exercisable at $6.64/share.
Recent Company Highlights in 2020:
December 21, 2020: CEO Evan Gappelberg purchased 250,000 shares, his fifth purchase for the year 2020. This purchase brings his 2020 purchased shares to 1,279,885 common shares of NexTech. His total 2020 purchases equals $975,921.
Company announces hires of executives from major technology companies including Oracle, IBM, SAP, Cisco to support its ambitious Asia Pacific and Japan product rollout.
December 15, 2020: NexTech announced that it has received conditional approval to list its common shares with the NEO Exchange (“NEO”). Final approval is subject to the Company fulfilling all of NEO’s listing requirements. Subject to final approval by NEO, NexTech’s common shares are expected to be listed on NEO on January 5, 2021.
December 11, 2020: Expanded into China and Hired Steven Seet, as its Senior Director, Asia Pacific. In his new role, Seet will utilize his vast network and industry experience to support NexTech with its rapid expansion into Asia’s MICE industry, which according to Allied Market research is valued at $229 billion.
December 9, 2020: Announced the launch of a new collaborative streaming solution with AI and AR enhancements, that integrates with its existing Virtual Experience Platform (VXP) and its ARitize SaaS offerings. NexTech will also offer the streaming platform ‘ARoom’, as a stand-alone service externally similar to Zoom, increasing the company’s revenue potential for 2021.
December 8, 2020: Announced that the Canadian Society of Nephrology (CSN) has chosen NexTech AR’s Virtual Experience Platform (VXP) to host its 2021 Annual General Meeting, taking place May 10-13.
December 3, 2020: Company announced that it has achieved a record-breaking 315% increase in Black Friday sales year-over-year across its AR eCommerce platform. With 2020 being a year dominated by coronavirus, shoppers have shown that they will embrace the convenience and safety of online shopping more than ever.
December 2, 2020: Company announced the creation of its new Artificial Intelligence (AI) division. Through a dedicated initial team of three AI experts focused on enhancing NexTech’s AI capabilities, the company aims to gain a competitive edge and create new portfolio offerings to complement its AR; streamlining operations for clients while tapping into a market that is expected to surpass $300 billion in revenues by 2024.
December 1, 2020: The company entered into seven additional strategic channel partnerships bringing the total for the Asia Pacific region to eight. These partner agreements support both the $35B e-learning market and $229B MICE industries, two target sectors that NexTech is focusing on in the Asia Pacific market expansion.
November 23, 2020: The company acquired hybrid event management platform, Map Dynamics. The company’s self-serve hybrid virtual events platform supports live video, chat, networking, and analytics, reporting for associations, conferences, trade shows, webinars, summits, forums, workshops, events. It helps organizers create, host, and manage live events for 100,000+ attendees both online and in its branded native event app.
To learn more about NexTech, please click here.
About NexTech AR
NexTech is one of the leaders in the rapidly growing Augmented Reality market, estimated to grow from USD $10.7B in 2019 and projected to reach USD $72.7B by 2024 according to Markets & Markets Research; it is expected to grow at a CAGR of 46.6% from 2019 to 2024.
The company is pursuing four verticals:
Virtual Experience Platform: An advanced Augmented Reality and Video Learning Experience Platform for Events, is a SaaS video platform that integrates Interactive Video, Artificial Intelligence and Augmented Reality in one secure platform to allow enterprises the ability to create the world’s most engaging virtual event management and learning experiences. Automated closed captions and translations to over 64 languages. According to Grandview Research the global virtual events market in 2020 is $90B and expected to reach more than $400B by 2027, growing at a 23% CAGR. With NexTech’s Virtual Conference Platform having augmented reality, AI, end-to-end encryption and built in language translation for 64 languages, the company is well positioned to rapidly take market share as the growth accelerates globally.
ARitize™ For eCommerce: The company launched its SaaS platform for webAR in eCommerce early in 2019. NexTech has a ‘full funnel’ end-to-end eCommerce solution for the AR industry including its Aritize360 app for 3D product capture, 3D/AR ads, its ARitize white label app it is ‘Try it On’ technology for online apparel, 3D and 360-degree product views, and ‘one click buy’.
ARitize™ 3D/AR Advertising Platform: Launched in Q1 2020 the ad platform will be the industry’s first end-to-end solution whereby the company will leverage its 3D asset creation into 3D/AR ads. In 2019, according to IDC, global advertising spend will be about $725 billion.
ARitize™ Hollywood Studios: The studio is in development producing immersive content using 360 video, and augmented reality as the primary display platform.
To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.nextechar.com.
For further information, please contact:
Evan Gappelberg
Chief Executive Officer
[email protected]
The NEO Exchange has neither approved nor disapproved the contents of this news release and is not responsible for the adequacy and accuracy of the contents herein.
The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
Certain information contained herein may constitute “forward-looking information” under Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward-looking terminology such as, “will be”, “looking forward” or variations of such words and phrases or statements that certain actions, events, or results “will” occur. Forward-looking statements regarding the Company increasing investors awareness are based on the Company’s estimates and are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements of NexTech to be materially different from those expressed or implied by such forward-looking statements or forward-looking information, including capital expenditures and other costs. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. NexTech will not update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.
Artificial Intelligence
JIDU Makes Its Debut at Mobility Live ME 2024, Showcasing the Future of AI-Enabled Intelligent Mobility
ABU DHABI, UAE, April 30, 2024 /PRNewswire/ — Setting sail for the world, a brilliant emblem of China’s intelligent automotive industry steps into the Middle East. On April 30th, JIDU made a significant appearance at Mobility Live ME 2024, with its AI-equipped pure electric SUV JIYUE 01 for the first time overseas, demonstrating the technological prowess of Chinese intelligent vehicles in the region. This comes after JIDU’s recent participation at Auto China 2024, marking the brand’s initial foray into an international auto exhibition as a representation of China’s AI technological innovation in the automotive sector, showcasing the future of AI-enabled intelligent mobility.
JIYUE 01 Debuts in the UAE, Signifying a Bright Future for Chinese Intelligent Vehicles
The Mobility Live ME 2024, a two-day event held at the Abu Dhabi National Exhibition Centre, is one of the most prominent specialized exhibitions in the new energy vehicle sector in the Middle East. As the capital of the UAE and a focal point for the NEV industry, Abu Dhabi serves as a policy-making hub and the largest market for these vehicles. With the launch of numerous NEVs and the push for eco-friendly transportation strategies, the UAE has emerged as a rapidly growing market for electric cars.
JIDU is a ROBOCAR startup between Chinese tech giant Baidu and car manufacturer Zhejiang Geely Holding Group. Focused on engineering, R&D, and commercialization of advanced autonomous driving and human-computer interaction (HCI) technologies, the company aims to create human-centric ROBOCARs.
JIDU’s first ROBOCAR JIYUE 01 is known for its striking design, excellent driving experience, and advanced intelligence. Empowered by Baidu’s comprehensive AI large model technology and Geely’s SEA vast architecture, JIYUE 01 became the first model globally to integrate an AI large model in a vehicle, and the sole Chinese and one of only two global models offering high-level autonomous driving based on visual perception and exceptional handling experience.
At Mobility Live ME 2024, JIYUE 01 showcased in Galaxy Purple and Mars Orange, along with the brand’s charging stations. The model gained wide recognition for its exceptional robot-inspired aesthetics and intellectualization capabilities.
JIDU’s international foray has set a new standard for AI-empowered automobiles in the region, opening a new window for the Middle East to understand Chinese intelligent vehicles, and opening doors for more Chinese intelligent vehicles to enter overseas markets. Looking forward, JIDU will actively expand its global footprints, showcasing the innovative concept of ROBOCAR worldwide, and striving to create a relaxing, liberating, and secure smart-tech travel experience for users worldwide.
Focusing on both Domestic and International Markets, JIDU Ushers in a New Era of AI-Driven Mobility
More than just a vehicle, JIDU ROBOCAR models have become integral to users’ lives. With the deep integration of AI large models in SIMO, it offers a more natural voice interaction transforming users’ habits. Presently, JIDU users have a daily average voice interaction penetration rate of 98%, with each car averaging around 63 interactions per day. As a representative of China’s pure vision intelligent driving technology, approximately 90% of users utilize JIDU’s PPA intelligent driving system. JIYUE 01 also won the champion title in the City NOA Challenge at the 2nd China Intelligent Driving Competition in Beijing.
JIDU models are ever-evolving and becoming smarter with each use. Since its launch, JIYUE 01 has offered monthly OTA updates, enabling users to “drive a new car every month”. The upcoming V1.5.0 software update will be fully rolled out, with PPA intelligent driving available for trial in 100 cities. Yet another evolved version of the JIYUE 01 is soon to debut. It’s the first model to feature Baidu Maps V20 SR intelligent driving edition. By 2024, JIDU’s PPA intelligent driving will be usable “nationwide,” wherever Baidu Maps can navigate.
In China, customers purchasing the JIYUE 01 will also benefit from a limited-time promotional offer, including a lifetime free subscription to the advanced high-level autonomous driving based on visual perception.
In China, the Auto China 2024 is still in full swing, with JIDU showcasing its latest lineup. The brand’s second model – an AI-powered all-electric sedan, JIYUE 07, made its debut, winning the title of “Most Beautiful 7 Series” with its artful Chinese original design.
In the new model JIYUE 07, classic elements from automotive design history are blended seamlessly with AI technology, eliminating traditional door handles, rooftop lidar, and other complex components. Adopting a sleek design with the golden ratio, it creates a technically minimalistic yet dynamic appearance of ROBOCAR. Remarkably, the model boasts an impressive drag coefficient of 0.198, setting a new benchmark for aerodynamic efficiency among its peers.
JIYUE 07 has been honored with two top global design awards, the German Red Dot and IF prizes, for its artistic Chinese original design. To date, JIDU ROBOCAR has won three of the most prestigious design awards in the industry, including the Red Dot Design Award (Germany), the iF Design Award (Germany), and the GOOD DESIGN Award (Japan), collectively covering a wide range of categories and recognizing JIDU’s excellence in 15 distinct honors. Chinese Original Design Triumphs at the Pinnacle of World Design.
CATL Chairman and CEO Zeng Yuqun highly praised the JIYUE 07 right after its debut, publicly stating that this model is fabulous, and he’ll take the first one.
Whether domestically or internationally, as a pioneer in intelligence, JIDU ROBOCAR consistently showcase cutting-edge AI technology. In the era of smart cars 3.0, with AI large models serving as its core, JIDU aims to drive the evolution of the intelligent automotive industry.
About JIDU
JIDU is a ROBOCAR startup officially established in March 2021 between Chinese tech giant Baidu and car manufacturer Zhejiang Geely Holding Group. Focused on the engineering, R&D, and commercialization of advanced autonomous driving and human-computer interaction (HCI) technologies, the company aims to create human-centric ROBOCARs, giving people more space and time to unlock more possibilities. As a pioneer in ROBOCAR, JIDU is establishing a new standard for intelligent vehicles through its cutting-edge autonomous driving capabilities and highly sophisticated HCI capabilities, creating a new category of mass-produced intelligent vehicle products.
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Artificial Intelligence
Aryaka Adds to Executive Team with Industry Leaders in People, Partnerships and Marketing
Additions Position Aryaka to Capitalize on Expanding Unified SASE as a Service Market Opportunity
SANTA CLARA, Calif., April 30, 2024 /PRNewswire/ — Aryaka® today announced the appointment of three new executives to its leadership team, further solidifying its position as the leader in the rapidly expanding Unified SASE as a Service market. The executive appointments include Pam Holmberg as Chief People Officer, Farzad Tari as SVP of Corporate and Business Development, and Ken Rutsky as Chief Marketing Officer.
“We are thrilled to welcome Pam, Farzad and Ken to our growing Aryaka team,” said Shailesh Shukla, CEO at Aryaka. “Their extensive experience and proven track records in scaling high-growth technology companies will be instrumental in building the team and programs to drive continued growth, ecosystem expansion and leadership in the Unified SASE as a Service market. Adding Pam, Farzad and Ken to our outstanding product, sales and operational leadership team is a critical next step in our overall growth.”
New Leadership Appointments
Pam Holmberg, Chief People Officer: Pam brings over 20 years of experience building and leading high-performing HR teams at industry leaders like Realtor.com, Veritas Technologies, Pivotal, and NetApp. Before Aryaka, Pam was Head of People at ThoughtSpot, an AI-powered analytics company, where she was responsible for recruiting, HR operations, business partnering and employee engagement. With Aryaka, she is responsible for developing and implementing Aryaka’s global talent strategy to attract, retain, and develop top talent to support the company’s ambitious growth plans.
“I’m excited to join Aryaka’s talented team and build upon the company’s strong culture of innovation,” said Holmberg. “Aryaka’s commitment to its employees is evident, and I look forward to developing and implementing a global talent strategy that fosters continued growth and success.”
Farzad Tari, SVP of Corporate and Business Development: Farzad is a seasoned Business and Corporate Development executive with a 30-year track record of success in building strategic partnerships, driving channel programs, executing M&A transactions and unlocking shareholder value through successful exits. In his career Farzad has spearheaded billions of dollars of transactions including two IPOs, six strategic exits, and over 300 strategic partnerships, on behalf of industry leaders like Check Point, Imperva, F5 and Cisco. His deep expertise in cybersecurity and proven ability to forge strong relationships is critical in expanding Aryaka’s ecosystem and accelerating its go-to-market strategy.
“The Secure Network Access market is undergoing tremendous growth, and Aryaka is playing a pivotal role in this transformation with Unified SASE as a Service,” said Tari. “I’m eager to leverage my experience to expand Aryaka’s market presence, ecosystem and partnerships, enabling us to deliver even greater value to our customers, partners and investors.”
Ken Rutsky, Chief Marketing Officer: Ken is a Silicon Valley marketing leader with a proven ability to build categories and brands and drive business growth. His experience spans industry giants like Intel, Netscape and McAfee, where he drove the marketing that put the Secure Web Gateway business on a trajectory to grow from $50 million to over $300 million in just three years. Prior to joining Aryaka, Ken ran a successful go to market consulting practice where he helped create over $15 billion in market valuation including IPOs and successful exits for over a dozen clients.
“Aryaka is a leader and disruptor in Unified SASE, and I am excited to join this team,” said Rutsky. “The people, the product and the market present a unique opportunity to leverage my experience in building market disrupting categories and high velocity go to market programs that accelerate success.”
Additional Resources:For more on Aryaka, please visit: https://www.aryaka.com/Visit the Aryaka blog: https://www.aryaka.com/blog/Follow Aryaka on X: @AryakaNetworksVisit Aryaka on LinkedIn: https://www.linkedin.com/company/aryaka-networks/
About AryakaAryaka is the leader and first to deliver Unified SASE as a Service, the only secure network access solution designed and built to deliver performance, agility, simplicity, and security without tradeoffs. Aryaka meets customers where they are on their journeys, enabling them to seamlessly modernize, optimize and transform their networking and security environments. Aryaka’s flexible delivery options empower enterprises to choose their preferred approach for implementation and management. Hundreds of global enterprises, including several in the Fortune 100, depend on Aryaka for cloud-based software-defined networking and security services. For more on Aryaka, please visit www.aryaka.com.
Technology Media/Analyst ContactLee RegalLumina Communications for [email protected]
Channel Media/Analyst ContactKhali HendersonSenior PartnerBuzzTheory (for Aryaka)[email protected]
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Artificial Intelligence
Databricks Achieves FedRAMP High Agency Authority to Operate for AWS GovCloud
SAN FRANCISCO, April 30, 2024 /PRNewswire/ — Databricks, the Data and AI company, announced today that it has received a Federal Risk and Authorization Management Program (FedRAMP®) High Agency Authority to Operate (ATO) for its cloud services on Amazon Web Services (AWS) GovCloud. The data intelligence pioneer supports International Traffic in Arms Regulations (ITAR) use cases today, with the Provisional Authorization for DoD Impact Level 5 (IL5) expected soon. This authorization builds on Azure Databricks’ FedRAMP High and IL5 authorizations and further demonstrates Databricks’ commitment to meeting the federal government’s requirements for handling highly sensitive and mission-critical defense Controlled Unclassified Information (CUI) across a wide variety of data analytics and AI use cases.
“The power of data intelligence is being used to enhance national security decision-making dramatically and helping federal agencies modernize legacy systems that unlock data insights for mission success. This is an important milestone for Databricks as we expand our services to support mission-critical workloads for the federal market,” said Jude Boyle, Vice President of the Public Sector, at Databricks. “These authorizations will allow us to support our customers in addressing demanding government security standards to securely manage sensitive workloads in the cloud, delivering everything from drug discovery and development to defense readiness with Generative AI.”
“This significant achievement enables us to unlock powerful data and AI capabilities and apply them to the sensitive mission workloads of our civilian, defense, and intelligence clients,” said Denise Zheng, chief AI officer at Accenture Federal Services. “As the recognized Databricks Global Partner of the year, we are excited to work with them to continue delivering innovative, global solutions on AWS GovCloud to our federal customers to help them meet their unique needs and address their critical challenges.”
“We were eager to partner with Databricks on their journey to the DoD IL5 PA, as we see this as an important capability for our Defense clients in achieving the scale necessary to deliver data solutions at the speed of mission,” said Graham Evans, Senior Vice President at Booz Allen. “Booz Allen is well positioned to meet the evolving needs of clients, having been recognized as both the largest provider of AI-related services to the federal government and Databricks’ 2023 Public Sector Partner of the Year. Strategic partnerships with leading commercial technology companies like Databricks are crucial to our continued delivery of innovative technical differentiation to our clients’ most important missions.”
“The recent attainment of FedRAMP High agency ATO on AWS GovCloud by Databricks enables us to offer their expanding data and AI capabilities to our government clients,” said Dave Thomas, Principal, Deloitte Consulting, LLP. “In collaboration, we are implementing solutions that combat data silos and enable innovative governance features such as Unity Catalog. This prepares agencies to stay mission-focused and securely leverage generative AI to enhance the effectiveness and efficiency of government processes.”
FedRAMP is a government-wide program that promotes the adoption of secure cloud services across the federal government by providing a standardized approach to security and risk assessment for cloud technologies and federal agencies. By achieving its first FedRAMP High agency ATO on AWS GovCloud, the Databricks Data Intelligence Platform for Public Sector empowers government agencies and contractors to accelerate innovation while minimizing risk when working with highly sensitive private sector and public sector data. The FedRAMP High agency ATO status assures customers that Databricks on AWS GovCloud meets the federal government’s compliance requirements to support sensitive data intelligence use cases.
Databricks on AWS GovCloud is available in public preview. Government agencies and contractors now will have the ability to run production workloads that need to comply with FedRAMP High and ITAR.To learn more about Databricks’ federal government customers, visit the Data Intelligence Platform for Federal Agencies page. Find more information on FedRAMP High on the Databricks Trust Center.
About DatabricksDatabricks is the Data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 60% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics, and AI. Databricks is headquartered in San Francisco, with offices around the globe, and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake, and MLflow. To learn more, follow Databricks on LinkedIn, X and Facebook.
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