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Mobile Advertising Market Worth $408.58 Billion at 32.5% CAGR; Increasing Usage of Various Apps to Drive Growth: Fortune Business Insights™

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Pune, India, Oct. 11, 2021 (GLOBE NEWSWIRE) — The global mobile advertising market is set to gain momentum from the emergence of numerous innovative formats of video ads, namely, virtual reality (VR), augmented reality (AR), 360-degree, and vertical videos. Such videos are helping the companies in attracting the attention of their consumer bases. This information is published by Fortune Business Insights™, in a recently published report, titled, “Mobile Advertising Market Size, Share & Industry Analysis, By Advertising Type (In-App Ads, Mobile Rich Media, Video Ads, Banner Ads, Others), By Vertical (Retail, Media & Entertainment, Healthcare, BFSI, E-Commerce, Travel & Tourism, Automotive, Others), and Regional Forecast, 2019-2026.” The report further states that the mobile advertising market size was USD 44.12 billion in 2018. However, it is set to reach USD 408.58 billion by 2026, exhibiting a CAGR of 32.5% during the forecast period.

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Fortune Business Insights™ provides a list of all the companies operating in the mobile advertising market. They are as follows:

  • Inmobi Technologies Private Ltd.
  • Facebook, Inc.
  • Mobvista International Technology Ltd.
  • Google LLC
  • Mintegral International Ltd.
  • Chartboost, Inc.
  • AppLovin Corporation
  • Epom Ltd.
  • Matomy Media Group Ltd.
  • Smaato, Inc.
  • Other key market players

REPORT SCOPE & SEGMENTATION:

Report Coverage Details
Forecast Period 2019 to 2026
Forecast Period 2019 to 2026 CAGR 32.5%
2026 Value Projection USD 408.58 Billion
Base Year 2018
Market Size in 2018 USD 44.12 Billion
Historical Data for 2015 to 2017
No. of Pages 120
Tables, Charts & Figures 43
Segments covered By Advertisement Type;  By Vertical; and By Region
Growth Drivers Location-based Technology is Expected to Drive Innovations in the Market
Rising Demand for Apps for Accessing Social Media, Music, & eBook is Expected to Boost the Market
Rising Number of Smartphone Users to Propel Growth
Pitfalls & Challenges Advertising through mobile is Likely to Raise the Privacy Concerns Among the Customers

This Report Answers the Following Questions:

  • What are the mobile advertising market trends, challenges, and opportunities?
  • How will the market be affected in near future?
  • How many companies are set to lead the market in terms of maximum share?
  • Which segment would lead the market?
  • Which region is likely to dominate in the coming years by gaining more revenue?
  • What are the significant strategies followed by key players to compete in the market?

Drivers & Restraints-

Rising Number of Smartphone Users to Propel Growth

In today’s technology-driven world, smartphones are being adopted at a rapid rate worldwide. It is therefore, transforming the socialization and communication patterns of the masses. Smartphone users are capable of accessing various services and content with the help of the internet through many apps. They are also able to perform tasks, such as playing games, surfing the web, watching videos, reading e-books, accessing social media platforms, and listening to music. Such apps are present in both Play Store and App Store for Android, as well as iOS users. Besides, users are capable of purchasing furniture, clothes, and even groceries with the help of these apps.

The above-mentioned factors are supporting the advertisers to gain access to multiple layers of information regarding the user’s most preferred brands, hobbies, and shopping interests.  The vast amount of data is further being used by them to showcase advertises of the related products and services to a particular smartphone user in the forms of images, videos, and banners. In games, they are providing in-app advertising by promising extended game time, rewards, and more to the user. However, the rising concerns about privacy may hinder the mobile advertising market growth during the forthcoming years.

To get to know more about the short-term and long-term impact of COVID-19 on this market, please visit https://www.fortunebusinessinsights.com/enquiry/queries/mobile-advertising-market-102496

Segment-

Increasing Usage of Social Media Platforms to Favor Growth of In-app Ad Segment

In terms of advertisement type, the market is grouped into banner ads, video ads, mobile rich media, in-app ads, and others. Out of these, the in-app ad segment is anticipated to exhibit considerable growth backed by their increasing adoption by advertisers across the globe. These ads provide improved graphical features and are provided in the most-used apps of the consumers. As the youngsters nowadays, spend most of their time on various social media platforms, advertisers are targeting them and are spending huge sums for developing eye-catching in-app ads.

The video ads segment acquired a 25.0% mobile advertising market share in 2018. It is likely to grow significantly in the coming years owing to the rising usage of smartphones. Also, the introduction to several platforms, such as YoutTube and Netflix, have made it easier for advertisers to promote their products by using good visual content.

Regional Analysis-

Presence of Stable Telecom Infrastructure to Skyrocket Demand in Asia Pacific

Based on geography, the market is divided into the Middle East and Africa, Europe, North America, Asia Pacific, and Europe. Amongst these, in 2018, North America procured USD 16.07 billion mobile advertising market revenue. This growth is attributable to the maximum expenditure by advertisers on developing more mobile ad in this region. Reputed organizations, such as Facebook, Inc., and Google LLC present in this region are supporting the adoption of mobile ads in the U.S. In the coming years, the expenditure on television is likely to become lesser than the expenditure on digital platforms.

Asia Pacific, on the other hand, is set to become one of the fastest-growing regions in the world. The increasing number of internet users, provision of stable telecom infrastructure, and expansion of the smartphone market would aid in spurring growth. China is considered to possess the biggest smartphone market in this region. India would also experience high growth on account of the expansion of video advertising industry. Apps, such as TikTok are very popular in this country because of the presence of young generation. It would also contribute to market growth.

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Competitive Landscape-

Key Players Focus on Strategic Collaborations to Strengthen their Positions

Companies present in the market are mainly focusing on partnering up with other enterprises to launch innovative products. It is not only helping them in gaining more sales, but is also widening their geographical presence. Below are a couple of the latest industry developments:

  • May 2019: Facebook India joined hands with advertising agencies, namely, McCann and Mullen Lintas, Leo Burnett, Ogilvy, and Wunderman Thompson, to launch the ‘Thumbstoppers’. It is meant for mobile advertising and would transform storytelling.
  • July 2017: Smaato, a real-time advertising platform based in the U.S., integrated a vast amount of mobile audience data from adsquare to Smaato Demand Platform (SDX). It is set to be a means of transparent and neutral mobile data exchange.

Quick Buy- Mobile Advertising Market: https://www.fortunebusinessinsights.com/checkout-page/102496

Major Table of Content for Mobile Advertising Market:

  • Introduction
    • Definition, By Segment
    • Research Approach
    • Sources
  • Executive Summary
  • Market Dynamics
    • Drivers, Restraints and Opportunities
    • Emerging Trends
  • Key Insights
    • Macro and Micro Economic Indicators
    • Consolidated SWOT Analysis of Key Players
    • Porter’s Five Forces Analysis
  • Global Mobile Advertising Market Analysis, Insights and Forecast, 2015-2026
    • Key Findings / Summary
    • Market Size Estimates and Forecasts
      • By Advertising Type
        • In-App Ads
        • Mobile Rich Media
        • Video Ads
        • Banner Ads
        • Others (Native ad, Reward ad, etc.)
      • By Vertical (Value)
        • Retail
        • Media & Entertainment
        • Healthcare
        • BFSI
        • E-Commerce
        • Travel & Tourism
        • Automotive
        • Others (Telecom, Education, etc.)
      • By Geography (Value)
        • North America
        • Europe
        • Asia Pacific
        • Middle East and Africa
        • Latin America

TOC Continued..!!!

Speak To Our Analyst- https://www.fortunebusinessinsights.com/enquiry/speak-to-analyst/mobile-advertising-market-102496

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About Us:

Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in.

Contact Us:

Fortune Business Insights™ Pvt. Ltd.

308, Supreme Headquarters,

Survey No. 36, Baner,

Pune-Bangalore Highway,

Pune – 411045, Maharashtra, India.

Phone:

US :+1 424 253 0390

UK : +44 2071 939123

APAC : +91 744 740 1245

Email: [email protected]

LinkedIn: https://www.linkedin.com/company/fortune-business-insights

Facebook: https://www.facebook.com/FortuneBusinessInsightsPvtLtd

Read Press Release https://www.fortunebusinessinsights.com/press-release/mobile-advertising-market-9669

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Artificial Intelligence

Compact Solutions, Mighty Results: Cervoz Unleashes the Power of Edge Computing

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TAIPEI, May 20, 2024 /PRNewswire/ — Cervoz Technology, a leader in industrial-grade storage, memory, and expansion solutions, is powering the evolution of edge computing with its innovative solutions.

In today’s data-rich landscape, businesses rely on insights from IoT devices. With advancements in AI and 5G, data volumes surge, straining traditional cloud computing with bandwidth and latency issues. Edge Computing emerges as a solution, processing data at its source for real-time insights crucial for applications like digital twins, autonomous vehicles, and smart healthcare.
What is Edge Computing?
Edge Computing is a decentralized IT architecture that processes data near its origin, often at the network’s edge. This approach divides tasks from central data centers to edge devices and nodes. It enables faster, deeper insights and enhances responsiveness, improving speed and reducing latency compared to centralized clouds. Typically, an Edge Computing system comprises three layers: device, edge, and cloud.
The Device Layer
The device layer, situated closest to the physical world, comprises endpoint devices such as sensors, controllers, and cameras, among others. The layer prioritizes data collection and initial processing for real-time response and efficiency. It requires highly reliable, compact, and energy-efficient components. Cervoz’s M.2 2230 (A+E key /B+M key) NVMe SSDs and DDR4 SO-DIMM modules optimize this setup with fast data access and efficient storage in space-saving designs. They operate reliably across a wide temperature range (-40°C to 85°C) and feature additional conformal coating and anti-vibration filling for enhanced performance in harsh environments.
The Edge Layer
The edge layer, composed of edge servers and gateways, serves as a crucial link between device-layer data sources and cloud-based operations. It is designed for extensive data handling, filtering, and analytics, emphasizing quick operations and real-time responses to minimize reliance on remote data centers. For optimal performance, components must manage high processing loads with minimal latency and maximum stability. NVMe SSDs boasting PCIe Gen3 or higher, such as the Cervoz NVMe PCIe Gen3x4 SSD, with compact M.2 form factors, advanced DRAM cache buffer, and LDPC ECC technology, are perfectly suited for the edge layer. These SSDs enable efficient directory and error correction during high-speed data transfers, thus enhancing data accuracy and reliability.
The Cloud Layer
The cloud layer requires intensive processing and long-term storage, performing analytics, operating AI and machine learning, and managing extensive data systems across various edge locations. It demands high-performing and reliable components. Cervoz NVMe PCIe Gen4x4 SSDs excel with Read/Write speeds of up to 7,100/6,190 MB/s and 4K random IOPS up to 1,000K, with aluminum heatsinks and thermal throttling for overheating issues. DDR5-5600 DRAM boosts this setup with high data throughput and efficient power use, satisfying rigorous computational needs.
Interlayer Connectivity
Reliable, low-latency network connectivity is crucial as data flows between the device layer, edge, and cloud. Cervoz 10GbE Low-Profile Ethernet Card provides high-speed, stable wired connections in high-bandwidth, low-latency environments. Additionally, the new PCIe Compact Low-Profile Ethernet Card is ideal for narrow edge device enclosures. For areas where wiring is impractical, M.2 Wi-Fi cards offer essential wireless flexibility. These connectivity options ensure a solid foundation for seamless data management across all layers.
Cervoz offers comprehensive solutions to enhance edge computing capabilities. From compact NVMe SSDs and DRAM modules, to advanced modular expansion cards, enabling seamless integration, optimized performance, and unmatched reliability in edge computing deployments.
About Cervoz
Based in Taiwan, Cervoz Technology boasts almost twenty years of expertise in developing and providing industrial-grade storage, memory, and expansion solutions across a myriad of global industrial sectors.
ContactsSales: [email protected] 
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Artificial Intelligence

Team Exponentia.ai UK attended the AWS summit in London

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Team Exponentia.ai UK celebrates Sanjay Kumar’s insightful session at the AWS summit in London
LONDON, May 20, 2024 /PRNewswire/ — Sanjay Kumar, Head of Exponentia.ai in UK & Europe, delivered an impactful presentation on Driving Manufacturing Innovation through AWS Analytics & AI. The recently concluded AWS Summit took place on the 24th of April in ExCeL, London.

Sanjay shared the stage at Theatre B with Adrian Pinder from DS Smith and Ahmed Raafat from AWS, captivating the audience with insights and experiences from Exponentia.ai’s collaboration with DS Smith.
During the session, Sanjay Kumar highlighted Exponentia.ai’s impressive use cases and case studies, including the Data Factory and Procurement Spend Analytics (PSA) projects undertaken in partnership with DS Smith. These initiatives demonstrated Exponentia.ai’s commitment to leveraging the AWS ecosystem to drive operational efficiency and business growth in the manufacturing sector.
The Exponentia.ai team seized the opportunity to engage with industry peers, partners, and friends, while also exploring the latest innovations showcased at the summit. Their participation in various sessions and visits to innovative booths further enriched their understanding of industry trends and best practices.
Reflecting on the event, Sanjay Kumar expressed his enthusiasm, stating, “The AWS Summit in London provided an excellent platform for us to showcase our expertise in manufacturing analytics and AI. The overwhelming response from attendees reaffirms the value of our solutions in driving innovation and transformation across industries and our commitment to deliver value to our customers through data. We look forward to continuing our collaboration with AWS and our partners to deliver impactful outcomes for our clients.”
The AWS Summit London 2024 marked a significant milestone for Exponentia.ai, reinstating its commitment to excellence and innovation in the field of AI and analytics. As the team eagerly anticipates future events, they remain dedicated to empowering businesses with transformative technology solutions.
For more information about Exponentia.ai and its innovative offerings, please visit www.exponentia.ai. 
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Artificial Intelligence

Clarivate Launches AI-Enhanced Solution to Accelerate Trademark Watching

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Providing faster and more accurate answers to critical business questions
LONDON, May 20, 2024 /PRNewswire/ — Clarivate Plc (NYSE: CLVT), a leading global provider of transformative intelligence, launched the first publicly available version of Trademark Watch Analyzer today at the 2024 International Trademark Association Annual Meeting. As the next-generation trademark protection solution enhanced by artificial intelligence (AI) and cloud technology, this solution combines Clarivate global trademark and case law data, in-house IP expertise, and cutting-edge AI technology. It will provide faster and more accurate answers to critical business questions by automating key trademark watching tasks and intelligently prioritizing result sets.

Trademark Watch Analyzer connects users to trademark datasets in 258 countries and territories across 191 official trademark registers, as well as data from 7+ million trademark litigation cases. This content is harmonized and connected through AI algorithms which query, connect and mine both datasets delivering advanced insights in supported watch products. This revolutionizes the way trademark watch results are delivered, so that clients can rank results based on their chance of success/opposition.
According to data from SAEGIS®, a CompuMark™ trademark solution from Clarivate, the number of trademark applications filed globally each year has more than doubled since 2014. With over one million new trademarks added to trademark registers around the world each month, the risk of infringement has never been greater, making vigilance of trademark applications essential to protect and grow strong brands.
Gordon Samson, President, Intellectual Property, Clarivate, said: “As the global business landscape grows more complex, trademark professionals are faced with challenges including more data, less context and shorter deadlines. Our advanced AI-driven solution enables clients to confidently monitor their trademarks anywhere in the world, with global monitoring and automated alerts, while also saving time, costs and critical resources. The launch of the Trademark Watch Analyzer is the latest example of our Think forward™ promise — connecting clients to trusted intelligence to ensure an IP-empowered tomorrow.”
With a more intuitive design and user interface, Trademark Watch Analyzer will enable clients to have a much-improved user experience as they work with their results. The navigation will be based on the same architecture as the Brand Landscape Analyzer launched in 2023, providing clients with a more cohesive experience within the Clarivate product suite.
Find out more about Trademark Watch Analyzer here.
About ClarivateClarivate™ is a leading global provider of transformative intelligence. We offer enriched data, insights & analytics, workflow solutions and expert services in the areas of Academia & Government, Intellectual Property and Life Sciences & Healthcare. For more information, please visit www.clarivate.com
Media Contact: Jack Wan, External Communications Director [email protected]
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