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United States Digital Advertising Market Report 2022: A $232+ Bn Industry in 2026 – Drivers Include Proliferation of Social Media, Popularization of PPC, Video Streaming Platforms, Swelling E-commerce

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Dublin, Nov. 10, 2022 (GLOBE NEWSWIRE) — The “The US Digital Advertising Market (By Format, Devices and Industry): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)” report has been added to ResearchAndMarkets.com’s offering.

The US digital advertising market inclined to US$232.3 billion in 2026, at a CAGR of 6.90%, for the duration spanning 2022-2026

The market experienced growth due to the several factors such as extensive adoption of smartphones, increased internet penetration, proliferation of social media, popularity of video streaming platforms and upsurge in ecommerce sales. Artificial intelligence and increased involvement of big data market are expected to act as a major key trend for the market.

However, increased advertising frauds and use of ad blockers are likely to impose certain challenges on the US digital advertising market.

The US digital advertising market by format can be segmented as follows: display, search, lead generation, classifieds and directories, email and mobile messaging. In 2021, the dominant share of the market was held by display, followed by search and rest of the other formats.

The US digital advertising market by industry can be segmented into the following divisions: retail, financial services, CPG & consumer products, telecom, computing products & consumer electronics, automotive, healthcare & pharma, entertainment, media, travel and others. In 2021, the highest share of the market was held by retail followed by CPG & consumer products, financial services and rest of the industries.

The US digital advertising market by device can be segmented as follows: mobile, desktop/ laptop and connected TV. The dominant share of the market in 2021 was procured by mobile. This was followed by desktop/ laptop and connected TV

Scope of the report

  • The report provides a comprehensive analysis of the US digital advertising market with potential impact of COVID-19.
  • The US digital advertising market has been analyzed. Additionally, market by industries, devices and formats have also been analyzed.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Google LLC, Facebook, Inc., Microsoft, Amazon, Verizon and Hulu) are also presented in detail.

Key Topics Covered:

1. Overview
1.1 Digital Advertising
1.1.1 Digital Advertising – Introduction
1.2 Types of Digital Advertising
1.2.1 Mobile Advertising
1.2.2 Display Advertising
1.2.3 Video Advertising
1.2.4 Search Advertising
1.2.5 Native Advertising
1.2.6 Remarketing Advertising
1.2.7 Social Media Advertising
1.3 Advantages of Digital Advertising
1.4 Disadvantages of Digital Advertising

2. Impact of COVID-19
2.1 Impact of COVID-19 on the US Digital Advertising
2.2 Impact of COVID-19 on the US Media Advertising Spend
2.3 Growth in the US Advertising Mediums
2.4 New Business Creations

3. Market Analysis
3.1 The US Total Media Advertisement Market Forecast by Value
3.2 The US Total Media Advertisement Market by Segment
3.3 The US Digital Advertisement Market Forecast by Value
3.4 The US Digital Advertisement Market by Format
3.4.1 The US Digital Display Advertisement Market Forecast by Value
3.4.2 The US Digital Display Advertisement Market by Sub Format
3.4.3 The US Digital Display Advertisement Sub Format Market Forecast by Value
3.4.4 The US Digital Search Advertisement Forecast Market by Value
3.4.5 The US Digital Lead Generation Advertisement Market Forecast by Value
3.4.6 The US Digital Classifieds & Directories Advertisement Market Forecast by Value
3.4.7 The US Digital Email Advertisement Market Forecast by Value
3.4.8 The US Mobile Messaging Digital Advertisement Market Forecast by Value
3.5 The US Digital Advertisement Market by Device
3.5.1 The US Digital Advertisement Market Forecast by Device
3.6 The US Digital Advertisement Market by Industry
3.6.1 The US Retail Digital Advertisement Market Forecast by Value
3.6.2 The US Financial Services Digital Advertisement Market Forecast by Value
3.6.3 The US CPG & Consumer Products Digital Advertisement Market Forecast by Value
3.6.4 The US Telecom Digital Advertisement Market Forecast by Value
3.6.5 The US Automotive Digital Advertisement Market Forecast by Value
3.6.6 The US Computing Products & Consumer Electronics Digital Advertisement Market Forecast by Value
3.6.7 The US Healthcare & Pharma Digital Advertisement Market Forecast by Value
3.6.8 The US Entertainment Digital Advertisement Market Forecast by Value
3.6.9 The US Travel Digital Advertisement Market Forecast by Value
3.6.10 The US Media Digital Advertisement Market Forecast by Value

4. Market Dynamics
4.1 Growth Drivers
4.1.1 Extensive Adoption of Smartphones
4.1.2 Increasing Internet Penetration
4.1.3 Proliferation of Social Media
4.1.4 Popularization of Pay Per Click (PPC) Model
4.1.5 Rising Popularity of Video Streaming Platforms
4.1.6 Swelling E-commerce Platforms
4.2 Key Trends & Developments
4.2.1 Artificial Intelligence
4.2.2 Programmatic Ads
4.2.3 Involvement of Big Data
4.3 Challenges
4.3.1 Advertising Frauds
4.3.2 Increasing Use of Ad blocker

5. Competitive Landscape
5.1 The US Market
5.1.1 The US digital advertising Market Share – Key Players

6. Company Profiles

  • Alphabet Inc(Google LLC)
  • Facebook, Inc.
  • Amazon
  • Microsoft
  • Verizon
  • Walt Disney Company (Hulu)

For more information about this report visit https://www.researchandmarkets.com/r/ksotnr

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Artificial Intelligence

ZOTAC to Debut Limit-Pushing Handheld Gaming PC and Showcase AI-Centric Computing Solutions at COMPUTEX 2024

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HONG KONG, May 29, 2024 /PRNewswire/ — ZOTAC Technology, a global manufacturer focused on innovative and high-performance hardware solutions, will return to COMPUTEX 2024 to showcase its biggest push yet into brand-new product categories.

At this year’s exhibition, ZOTAC will unveil its first attempt at creating a unique Handheld Gaming PC with advanced controls and features, allowing gamers to enjoy their favorite games on the go like never before with maximum competitive advantage.
Also in ZOTAC’s extensive lineup is a full-fledged selection of AI-focused computational hardware, including a new workstation-grade External GPU Box series for hassle-free GPU compute and AI acceleration, ZBOX mini PCs powered by Intel Core Ultra CPUs equipped with integrated neural processing units (NPU), as well as other enterprise-grade solutions, such as GPU Servers and Arm-based NVIDIA Jetson systems, offering users a broad selection of AI accelerators in applications big and small.
ZOTAC GAMING ZONE
Portable Handheld PC for Gaming Enthusiasts
At the forefront of ZOTAC’s presence at COMPUTEX 2024 will be the unveiling of ZOTAC GAMING’s brand new ZONE handheld, a high-performance portable PC designed from the ground up with quality controls and top-end specs such as a beautiful 7″ AMOLED multi-touch high refresh Display for crisp and smooth visuals and a 2-stage adjustable triggers so gamers can bring their A game on the go.
“Ever since the establishment of the ZOTAC GAMING brand, we have strived to provide an unmatched gaming experience for enthusiasts worldwide,” Said Tony Wong, Chief Executive Officer of ZOTAC. “We have made considerable efforts to raise the bar with our debut handheld, tailor-made with competitive features for all gamers.”
Leveraging ZOTAC GAMING’s passion for creating premium experiences and ZOTAC’s expertise in creating small and compact computing devices, this product marks the brand’s venture into an exciting category of product, imbued with the brand’s pure pursuit to elevate the gaming experience for enthusiasts worldwide. Visitors will be able to experience the thrills of gaming on the ZONE first-hand with functional prototypes of the design, as well as learn the design process of the device.
ZOTAC TECHNOLOGY – FORGING AHEAD FOR AI
ZOTAC is also displaying its entire range of AI-oriented computing solutions at Computex 2024. From Graphics Cards to whole systems, and from power-efficient NVIDIA Jetson edge AI system-on-modules to high-performance 10GPU HPC servers, the full lineup of ZOTAC’s computing solutions catalog showcases that the company is ready to cater to the increasing demands for AI power and an ever-changing digital landscape.
Graphics Cards
The ZOTAC GAMING Graphics Card selection includes the latest GeForce RTX™ 40 Series and RTX™ 40 SUPER Series GPUs, with enhanced thermal capabilities and aesthetics thanks to its unique AIRO (Air Optimized) design, making them suitable for longer, sustained workloads.
In the booth, ZOTAC will also have an extended demo section with various RTX-accelerated AI demos, to showcase how these GPUs can enhance the gaming, productivity, and creative workflows. Experience the future of gaming where non-player characters (NPC) are powered by AI, experiment with generative images, interact with a personalizable AI powered chatbot, and game with full ray tracing and DLSS 3.5 with Ray Reconstruction made possible by AI.
ZBOX External GPU Box (EGB) Series
Also on the show floor will be another one of ZOTAC’s new product lines. Winner of the 2024 Best Choice Award, the ZBOX EGB Series is equipped with a workstation-grade NVIDIA RTX Ada Generation GPU to accelerate compute and AI performance on Thunderbolt 3-compatible devices, providing a portable solution for graphical work, rendering, AI inference, and beyond. The compact, transportable, and wide compatibility of the EGB series also gives small to mid-sized teams the benefit of cost efficiency, allowing GPU power to be shared on-demand, minimizing idle GPU time.
ZBOX PRO Embedded Solutions
There will also be a range of conventional mini PCs, NVIDIA Jetson™ ARM-based models, and Embedded MXM GPU modules, all of which offer extended product availability that is crucial for long-term development and life cycles of industrial-grade hardware with robust exteriors. They also feature an integrated Hardware Watchdog not available in off-the-shelf options.
GPU Servers
The newly introduced ZOTAC Enterprise GPU Servers will also make an appearance in the ZOTAC COMPUTEX 2024 lineup. This includes the ZOTAC BOLT Workstation series, which can house up to 2 GPUs and 2 5th Generation Intel Xeon Processors in a tower form factor, and our 4U Rack Server, which supports up to 10 GPUs for High-Performance Computing needed for AI training and fine-tuning.
ZBOX powered by Intel Core Ultra
ZOTAC’s booth will also spotlight its bestselling ZBOX mini PCs, which are equipped with cutting-edge Intel Core Ultra processors featuring integrated NPUs for efficient AI workload offloading, making these ZBOXs perfect for sustained AI workloads in extended periods. ZBOX models like the MI672 and CI671 nano are not only compact but are also capable of running Generative AI applications like Stable Diffusion, which will be showcased live during the exhibition through ZOTAC’s AI Express installer.
Aside from ultra-compact mini PCs, ZOTAC also has an array of high-performance, premium small form-factor PCs on offer for more graphically intensive applications such as content creation and gaming, like the best-selling MAGNUS ONE and MAGNUS EN series, which boasts GeForce RTX 40 Series discrete GPUs on top of 14th Gen Intel Core i7 Processors for maximum performance in compact form factors.
Healthcare Series
Lastly, ZOTAC’s booth will include the newly established Healthcare series, powered with an NVIDIA RTX Ada Generation professional GPU and up to an Intel Core i9 processor in an all-white enclosure and EN60601-1 certification required for medical electronic devices. Along with the Healthcare Series PC, the rest of ZOTAC’s white-themed ZBOX models will also be on display.
Experience ZOTAC’s innovative and proven designs in person at Booth No. N0507a, 4/F, NANGANG Exhibition Hall, from June 4, 2024 to June 7, 2024. For more information, please visit the Landing Page.
ABOUT ZOTAC TECHNOLOGY LIMITED
ZOTAC Technology Limited, a global pioneer in computer hardware and electronics since 2006, delivers cutting-edge products emphasizing quality, performance, and reliability across graphics cards, mini PCs, and accessories, earning recognition and accolades throughout the industry through the dedication to rigorous standards and the relentless pursuit of excellence. In 2017, a sub-brand, ZOTAC GAMING, was launched with a focus on elevating the gaming experience for gamers around the world.
 
Photo – https://mma.prnewswire.com/media/2423158/ZOTAC_Debut_Limit_Pushing_Handheld_Gaming_PC_Showcase_AI_Centric_Computing_Solutions.jpg Photo – https://mma.prnewswire.com/media/2423159/ZOTAC_GAMING_ZONE___Portable_Handheld_PC_Gaming_Enthusiasts_beautiful.jpg Photo – https://mma.prnewswire.com/media/2423160/ZOTAC_Technology_Limited_1.jpg Photo – https://mma.prnewswire.com/media/2423161/ZOTAC_Technology_Limited_2.jpg

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Artificial Intelligence

China International Supply Chain Expo Marks a Triumph in its UK Stop

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The UK Promotional Roadshow Highlights Shared Future in Green Economy, Digital Technology and AI.
LONDON, May 29, 2024 /PRNewswire/ — London hosted a promotion seminar for the 2nd China International Supply Chain Expo (CISCE), as part of a UK visit by a delegation of Chinese entrepreneurs led by Ren Hongbin, Chairman of the China Council for the Promotion of International Trade (CCPIT). The seminar explored opportunities for collaborative development in the green economy, digital technology, and artificial intelligence (AI). Key speakers included Ren Hongbin; Zheng Zeguang, China’s ambassador to the UK; Sir Sherard Cowper-Coles, Chairman of the China-Britain Business Council; and Jack Perry, Chairman of the 48 Group Club in the UK.

Ren Hongbin remarked, “China and the UK each possess unique strengths in the green economy, digital technology, and AI. Cooperation between Chinese and British companies helps maintain the resilience and stability of the supply chain between the two countries while expanding bilateral economic and trade relations. During the first CISCE, leading British companies showcased their offerings, achieving significant success. We warmly welcome more UK-based businesses to join us this year.”
Zheng Zeguang emphasised the importance of a stable and secure global supply chain, a joint responsibility of the two nations. He stressed China’s commitment to further expanding its high-level openness to the international community, encouraging the Chinese and British business sectors to collaboratively advance economic and trade cooperation.
Sherard Cowper-Coles described the expo as more than a product showcase; it serves as a platform for the entire supply chain system, representing not just individual businesses but the prosperity of the global industry as a whole. He added that the China-Britain Business Council plans to continue organising British business delegations to participate in the upcoming CISCE.
Jack Perry noted the commitment of China and the UK to maintaining a robust trade partnership, emphasising opportunities in fields driven by science and technology innovation, particularly AI, and the importance of jointly fostering ongoing improvements in the global supply chain.
During the seminar, China International Exhibition Center Group, the CISCE organiser, signed exhibitor agreements and letters of intent with several British firms, along with a memorandum of understanding signed with the UK Association for Renewable Energy and Clean Technology. The seminar attracted over 150 representatives from Chinese and international businesses and trade associations.
Photo – https://mma.prnewswire.com/media/2424194/image.jpg

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Astro, Malaysia’s Largest Broadcaster Selects Amagi and AWS to transition Playout Services to the Cloud

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KUALA LUMPUR, Malaysia, May 29, 2024 /PRNewswire/ — Amagi, the leader in cloud-based SaaS technology for broadcast and connected TV (CTV), deployed on Amazon Web Services (AWS), today announced its partnership with Malaysia’s leading media and entertainment company – Astro Malaysia Holdings Berhad (Astro). 

Astro, Malaysia’s leading content and entertainment company, in partnership with Amagi, is modernizing systems and infrastructure for the playout and origination of its existing Linear Channels and Playout Disaster Recovery capabilities and transitioning them to AWS, the world’s most comprehensive and broadly adopted cloud. This marks a milestone in ASEAN’s broadcast industry. The Amagi playout deployment will help Astro optimize its media operations, enhance business agility, increase service resilience, and mitigate the risks of maintaining legacy systems.
The upcoming launch of the AWS Asia Pacific (Malaysia) Region complements Astro’s ongoing broadcast transformation journey, which aims to further enable the deployment of innovative media and entertainment solutions. By capitalizing on the robust cloud infrastructure, unparalleled scalability, and advanced services provided by AWS, Astro aims to further improve enhanced in-country network infrastructure resiliency and performance, thus delivering enriched customer experiences.
Defining the Future of Broadcast
Broadcasters have traditionally managed their channel automation and playout systems within on-premises data centers. As Astro continues its expansion across multiple regions, the organization will see workflows being optimized, media operations enhanced, and playout system management streamlined. To further complement the company’s pursuit of these goals, Astro will implement Amagi’s flagship products on AWS: the Amagi CLOUDPORT channel playout platform and the Amagi MONITORING solution. These advanced solutions will support Astro’s commitment to operational excellence, offering enhanced resiliency and enabling quicker upgrades to service capabilities, thereby meeting the evolving needs of the broadcasting landscape.
Mauro Di Pietro Paolo, Chief Technology Officer at Astro said, “As Malaysia’s leading broadcaster, Astro continues to drive innovation, and our partnership with Amagi underscores our continuous dedication to pioneering advancements in the industry. At Astro, we needed a playout platform that would align with our vision for transformation in our broadcast and media operations, have in-built disaster recovery capabilities, and provide a modernization path for our end-of-life on-premises systems. We’ve selected Amagi because of their proven track record of deploying playout systems on AWS and have demonstrated their ability to be a transformational platform.”
Srinivasan KA, Co-Founder and Chief Revenue Officer at Amagi said, “We are delighted to partner with Astro, one of the most innovative and forward-looking media companies in Asia, to help them achieve their cloud transformation goals. By leveraging our cloud-native solutions built on AWS’s global infrastructure, we can provide Astro with a scalable, secure, and cost-effective playout platform to support their current and future needs. This collaboration also demonstrates our commitment to empowering media companies with cutting-edge cloud technology and best-in-class service.”
“The broadcast industry is rapidly changing, requiring broadcasters to stay competitive with increased agility, resiliency, cost efficiency, and unified workflows, which can be achieved with AWS cloud. AWS is proud to work with solutions providers like Amagi to drive the industry forward,” said Pete Murray, Country Manager at AWS. “We’re thrilled to see our long-term customer Astro continue its transformative journey to delight their customers, and with Amagi, we look forward to digitalizing and advancing the future of Malaysia’s media and entertainment industry.”
Amagi and Astro launched broadcast station playout origination on AWS for the first channels and disaster recovery services in May 2024. This marks the first large-scale, cloud-based playout solution by a broadcaster in Malaysia. To meet the ever-changing needs of these networks, Amagi will continue to work closely with Astro to scale and evolve its Amagi CLOUDPORT solution.
About Astro
Astro Malaysia Holdings Berhad (Astro) is Malaysia’s leading content and entertainment company, serving 5.3 million homes or 67% of Malaysian TV households, 8,400 enterprises, 18.2 million weekly listeners across FM radio and online, and 15.6 million visitors to our digital brands every month. We serve Malaysians with 3 distinct services – Astro Pay-TV, NJOI Prepaid and sooka, our own OTT for the millennials; and Astro Fibre, our own broadband service, offers greater value with its content-broadband bundles. Close to a million homes are already streaming the best of home entertainment via our Hybrid 4K UHD Ultra Box and HD Ulti Box, which can be self-installed and run on both satellite and broadband. Today, our customers enjoy streaming our local signatures, Astro Originals, live sports and the best global shows from Netflix, Disney+ Hotstar, HBO GO, iQIYI, TVBAnywhere+, beIN SPORTS CONNECT, BBC Player, Viu, ZEE5, WeTV, Qalbox by MuslimPro, and our own TV companion app Astro GO. Astro Radio, home to the country’s highest-rated radio brands across all key languages, and our digital brands including AWANI, SYOK, Gempak, Xuan and Astro Ulagam, connect Malaysians to content and stories that matter.
About Amagi 
Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24×7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 800+ content brands, 800+ playout chains, and over 3800+ channel deliveries on its platform in over 150 countries. Amagi has a presence in New York, Los Angeles, London, Paris, Melbourne, Seoul, Singapore, and broadcast operations in New Delhi, and innovation centers in Bangalore, Zagreb, and Lodz.
About Amazon Web Services
For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 200 fully-featured services for compute, storage, databases, networking, analytics, machine learning, and AI, Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 102 Availability Zones (AZs) within 32 geographic regions around the world.
In March 2023, AWS announced plans to launch an AWS Infrastructure Region in Malaysia in 2024. As part of its commitment to the region, AWS is planning to invest $6 billion (approx. MYR 25.5 billion) in Malaysia by 2037.
Amagi Contact: Aashish WashikarDirector – Corporate CommunicationsEmail: [email protected] : +91 9533390005
Photo: https://mma.prnewswire.com/media/2423741/Amagi_and_AWS.jpg
 

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