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IPG’s Huge Launches Editorially Independent Publication Huge Moves™

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New York, NY, Dec. 12, 2022 (GLOBE NEWSWIRE) — Interpublic Group (NYSE: IPG) creative growth acceleration company Huge announced today the launch of Huge Moves™, a digital news platform and magazine. The best narratives in business journalism don’t just inform. They transform, leaving the reader inspired and better prepared for what’s ahead. This is the guiding principle behind launching Huge Moves.

Created for today’s most influential business leaders, Huge Moves sets a new standard for branded content and operates with complete editorial independence from Huge’s core business. It is led by editor-in-chief Jennifer Leigh Parker, an award-winning journalist with deep expertise in enterprise reporting from her previous positions at NBC Universal, Bloomberg Media, and Surface Magazine. The inaugural issue features bylines from a seasoned team of journalists who have contributed to top-tier publications including The New York Times, The Wall Street Journal, Financial Times, and Monocle Magazine.

“We’re taking the same advice we’ve recommended to our clients for the last 20 years: tell a great story, grow your business,” said Mat Baxter, Global CEO of Huge. “We exist to help brands make their own huge moves in the world. By producing an objectively editorial voice under Parker’s expert leadership, we’re making our unique point of view on the business world’s most pressing issues accessible to a readership that is responsible for make-or-break decisions, bringing an unrivaled level of confidence to business leaders on a global scale.”

The ‘10 Huge Moves’ of 2023
As part of the launch, Parker and team produced a 116-page print edition of Huge Moves — a reflection of Huge’s commitment to creating dynamic experiences in both physical and digital forms. Each “move” takes the form of an original story about the people and companies poised to make a material impact on their respective sectors in the year ahead.

The “10 Huge Moves” for 2023 feature the following subjects and themes:

  • Supply Chain × Scarcity
  • Aviation × Control
  • Fashion × Circularity
  • Design × Energy
  • Super Apps × Competition
  • Autonomous Vehicles × Evolution
  • Web3 × Power
  • Art × Ownership
  • Artificial Intelligence × Creativity
  • Workplace × Mobility

Over the course of 2023, Huge Moves will track these 10 subjects with a regular cadence of new digital articles published via Hugeinc.com/HugeMoves.

“Most of us are distracted by sound-bite content designed to capture our attention whether we like it or not,” said Parker. “Our magazine is a repudiation of this trend, and reflects my faith in the power of narrative to help us think deeply about the future. In this first issue, we are tackling complex issues that demand space, time and reflection — the kind of focus that we all need to reclaim.” 

Huge Moves and AI
The magazine itself is also designed to represent a “huge move,” captured in the form of tech-enabled cover art. The cover image was created as a collaboration between human designers and artificial intelligence. The design team at Huge enlisted Midjourney, a generative AI platform that creates hyper-realistic images from carefully crafted text prompts articulating the concept of “moves.” The generated images became a launch pad for the design team, ultimately pushing them out of their comfort zones to create something truly original.

Huge Moves and Web3
Huge Moves is also creating a Web3 experience for readers. Each annual print issue includes a QR code on the back cover that enables readers to claim one of the 5,000 limited-edition NFTs of the magazine. These NFTs are “Soulbound tokens,” which means they are permanent, non-transferable NFTs that cannot be traded or sold once they are claimed.

“We were very intentional about ensuring that these NFTs were created as Soulbound tokens on the Tezos blockchain,” said Jason Schlossberg, Global Head of Marketing at Huge. “Although awareness of NFTs has exploded over the last year, the mass perception is still focused on their financial underpinnings, and many still only think of them as an investment vehicle. We want to expand the understanding of the potential of such tokens, and demonstrate how they can drive community — and ultimately change the nature of the relationship between publication and reader.”

As part of that mission, readers who secure a Huge Moves Soulbound NFT will gain access to first drops, exclusive content and premium programming, including access to a new event series launching in 2023 featuring expert sources and journalists exploring a new “huge move” subject each month. More details will be released early next year.

Huge Moves content can be found exclusively at Hugeinc.com/HugeMoves. Interested in receiving an issue of the print magazine? Drop Huge Moves a line at [email protected].

# # #

About Huge
Huge is a creative growth acceleration company. We help companies grow by increasing the creative capital in their brands and businesses, with an obsession for real-world results. Huge offers three proven gateways to growth: Experience Transformation, Technology Realization and Growth Creation. These gateways help clients unlock meaningful growth in areas ranging from brand and customer experience, technology advice and strategy, to high-value audience analysis and product innovation. Founded in 1999 in Brooklyn, NY, Huge has more than 1,200 employees working across North America, Europe, Asia, and Latin America. The agency is part of the Interpublic Group of Companies. For more information, visit www.hugeinc.com.

About Huge MovesTM
Huge MovesTM is a digital news platform and premium print magazine published by Huge. It is designed to inspire, inform, and prepare today’s leading business minds for what’s next. This forward-looking publication embodies modern design, cutting-edge technology and elevated thinking — and sets the new standard for branded content. Each annual issue will announce the “10 Huge Moves” list of feature stories, covering the people and actions we believe will shape the world in the year ahead.

This new publication is built off of Huge’s legacy of strong, independent thought leadership, previously showcased in Magenta, the company’s first editorial platform. Huge Moves evolves this tradition while sharpening the content focus on design and technology, and producing data-driven narratives shaped by an editorial process that upholds the core principles of traditional journalism.

About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of $10.24 billion in 2021.

# # #

Contact Information
Emily Koh
Huge
[email protected]

Molly Levine
Huge
[email protected]

Tom Cunningham
IPG
(212) 704-1326

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Artificial Intelligence

LambdaTest launches LambdaTest extension for GitHub Copilot to make test automation pervasive across SDLC and drive developer productivity

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NOIDA, India and SAN FRANCISCO, May 22, 2024 /PRNewswire/ — LambdaTest extension for GitHub Copilot enables AI-powered bridge experiences by seamlessly integrating test and dev workflow. It acts as a test automation copilot, assisting developers with quality assurance capabilities across different stages in SDLC, right where they code.

May 22, 2024, Noida/San Francisco: LambdaTest, a leading cloud-based unified testing platform, announced the launch of the LambdaTest extension for GitHub Copilot. This innovative capability revolutionizes the way developers manage and execute test workflows within their integrated development environments (IDEs).
The LambdaTest extension seamlessly integrates with GitHub Copilot Chat bridging the gap between development and testing workflows. Developers can now trigger test execution directly from their GitHub and VS Code environment, eliminating the need to switch between multiple applications. This streamlined process enhances productivity and accelerates software delivery.
With LambdaTest extension, developers can initiate tests effortlessly with a simple command, bringing testing closer to their code. This capability not only saves time but also enhances collaboration among development and testing teams by providing a unified platform for managing quality software releases, faster.
Moreover, real-time feedback integrated into GitHub Copilot empowers developers to iterate more efficiently, at speed, ensuring the quality and stability of their codebase. By conveniently viewing regression run results within their coding environment, developers and testers can quickly identify and address potential issues or bugs, facilitating faster resolution and delivery of high-quality software.
“LambdaTest Extension for GitHub Copilot is a huge milestone in our commitment to enable devs and QA processionals worldwide with frictionless experiences to accelerate software delivery.,” said Mohit Juneja, VP, Strategic Sales and Partnerships, LambdaTest. “Gone are the days of switching between multiple applications; now, developers can design, trigger, and analyze tests with simple prompts in natural language, without switching context from the IDE.”
The benefits of the LambdaTest extension extend beyond just test execution. It also offers powerful analysis tools, allowing developers to dive deep into test data, identify trends, and make data-driven decisions to continuously improve code quality and stability.
LambdaTest remains committed to driving innovation in the field of software testing, and this capability is another testament to that commitment. By providing developers and testers with tools to streamline processes and deliver high-quality software efficiently, LambdaTest continues to support and empower software development teams worldwide.
The LambdaTest extension for GitHub Copilot is now available for developers and testers. To learn more and get started, visit https://github.blog/2024-05-21-introducing-github-copilot-extensions
About LambdaTest LambdaTest is an intelligent and omnichannel enterprise execution environment that helps businesses drastically reduce time to market through Just in Time Test Orchestration (JITTO), ensuring quality releases and accelerated digital transformation. Over 10,000+ enterprise customers and 2+ million users across 130+ countries rely on LambdaTest for their testing needs.
Browser & App Testing Cloud allows users to run both manual and automated tests of web and mobile apps across 3000+ different browsers, real devices, and operating system environments.HyperExecute helps customers run and orchestrate test grids in the cloud for any framework and programming language at blazing-fast speeds to cut down on quality test time, helping developers build software faster.For more information, please visit, https://lambdatest.com
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DeepL announces $300 million investment at $2 billion valuation fueled by global demand for AI language solutions

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Index Ventures led heavily oversubscribed round with participation from late-stage investment firms ICONIQ Growth, Teachers’ Venture Growth, and more Rapid enterprise adoption of DeepL has fueled the company’s growth in 60+ global markets for 100,000+ businesses, governments, and other organizationsDeepL’s Language AI Platform for business provides category-leading AI-powered translation and writing solutions COLOGNE, Germany, May 22, 2024 /PRNewswire/ — DeepL, a leading Language AI company, today announced $300 million of investment at a $2 billion valuation. Led by Index Ventures, the heavily oversubscribed round attracted strong support from new investors, who will bring their extensive expertise, connections, and resources to support DeepL’s growth and long-term vision to transform the way companies communicate around the world. Additional late-stage investors, including ICONIQ Growth, Teachers’ Venture Growth, and others, also participated, along with existing investors IVP, Atomico, and WiL.

“We’re approaching an inflection point in the AI boom where businesses who are racing to adopt the technology begin to discern between hype versus solutions that are secure and actually solve real problems in their business,” said Jarek Kutylowski, founder and CEO of DeepL. “This new investment comes during what is on track to be DeepL’s most transformative year yet and is a testament to the crucial role that our Language AI platform has in solving the complex linguistic challenges global companies face today. We’re highly focused on continued growth and innovation to expand our solutions and ensure they remain industry-leading in terms of quality, precision, and security. This will bring us closer to a future where every company, regardless of location, can operate seamlessly on a global scale with our AI.”
The new investment comes during a period of significant growth and momentum for DeepL, which has amassed a customer network of 100,000+ businesses, governments, and other organizations worldwide. This network includes Zendesk, Nikkei, Coursera, and Deutsche Bahn, who rely on its highly accurate and secure enterprise Language AI platform to deliver seamless communication, driving international growth and cost savings. In response to surging demand from global enterprises, DeepL has accelerated its expansion efforts and strategic investments into key markets over the past year. In January 2024, DeepL deepened its commitment to the U.S.—now its third largest market—by opening its first office in the region. The company continues to expand its team in the U.S. to support growing demand.
Within the last 12 months, DeepL has also substantially broadened its product offerings tailored for businesses. In April 2024, the company launched DeepL Write Pro, a writing assistant specifically tailored for business writing, powered by its own proprietary LLM technology. The company also continues to expand the range of languages supported by its platform with the recent additions of Arabic, as well as Korean and Norwegian, bringing its total number of languages to 32.
“DeepL’s runaway success is a bit of an ‘open secret’ in the business community,” said Danny Rimer, who led the investment from Index Ventures. “The company is exceptionally thoughtful about creating cutting-edge AI products that deliver real and immediate value to their customers. Jarek and the rest of the DeepL team are equally research and commercially minded – both of which are key to the company’s success.” Index Ventures is recognized for its investments in highly successful SaaS businesses like Figma, Slack, Wiz, and Scale AI.
Demand for AI solutions among global enterprises is on the rise. A recent IBM study found that 42% are already actively deploying AI and 40% are exploring its potential. Within this rapidly evolving landscape, DeepL is leading the way in applying AI to transform the $67.9 billion language industry, which is projected to grow to $95.3 billion by 2028.
Since its inception in 2017, DeepL has become the Language AI provider of choice for businesses across multiple industries including manufacturing, legal, retail, healthcare, technology, and professional services. The company’s specialized Language AI platform has become a critical investment for global businesses today, addressing a variety of communication challenges ranging from internal communications to customer support and international market expansion. Unlike general-purpose AI systems, DeepL’s cutting-edge translation and writing solutions rely on specialized AI models specifically tuned for language, resulting in more precise translations for a variety of use cases and a reduced risk of hallucinations and misinformation. In business translation and writing, accuracy is paramount, making specialized AI models the most reliable and preferred solution for language challenges.
DeepL’s Language AI platform is also proven to drive significant cost savings and efficiencies. A 2024 Forrester study revealed that the use of DeepL delivered 345% ROI for global companies, reducing translation time by 90% and driving a 50% in workload reduction, underscoring, in our opinion, the power of its platform for businesses looking to grow their revenue and enter new markets faster and at scale.
“At Zendesk we see first hand the power of infusing AI tools into customer experience, and DeepL’s industry-leading translation is a prime example,” said Adrian McDermott, CTO, Zendesk. “The ability to have accurate AI translation allows companies from startups to large enterprises the ability to scale globally, reaching prospects and existing customers in new ways. Zendesk’s open and flexible platform allows for seamless partnerships, and the tangible results we’ve seen so far from joint customers have us looking forward to continued work with DeepL.”
Looking ahead, DeepL will continue to invest in research and product innovation to strengthen its suite of leading AI communication tools for businesses. The company is also doubling down on global market expansion and talent recruitment across multiple areas including AI research, product, engineering, and GTM.
 
About DeepLDeepL is on a mission to break down language barriers for businesses everywhere. Over 100,000 businesses, governments and other organizations and millions of individuals in 63 global markets trust DeepL’s Language AI platform for human-like translation and better writing. Designed with enterprise security in mind, companies around the world leverage DeepL’s AI solutions that are specifically tuned for language to transform business communications, expand markets and improve productivity. Founded in 2017 by CEO Jaroslaw (Jarek) Kutylowski, DeepL today has over 900 passionate employees and is supported by world-renowned investors including Benchmark, IVP and Index Ventures.
Contact:Sebastian RiesOpeners [email protected]+49 1578 058 8488
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Hyundai Motor and Plus Announce Collaboration to Demonstrate First Level 4 Autonomous Fuel Cell Electric Truck in the U.S.

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Hyundai Motor and Plus collaboration aims to enhance road safety and freight efficiencies by demonstrating benefits of XCIENT Fuel Cell truck equipped with Plus’s Level 4 autonomous driving softwareHyundai Motor’s Class 8 XCIENT Fuel Cell truck featuring Plus’s Level 4 SuperDrive™ system is on display at the Plus ACT Expo booth (#2044)LAS VEGAS and SEOUL, South Korea, May 22, 2024 /PRNewswire/ — Hyundai Motor Company (Hyundai Motor) and autonomous driving software leader Plus today unveiled the first Level 4 autonomous Class 8 hydrogen fuel cell electric truck in the U.S. at the Advanced Clean Transportation (ACT) Expo, the largest advanced clean transportation technology and fleet event in North America.

A result of the collaboration between Hyundai Motor and Plus, Hyundai Motor’s XCIENT Fuel Cell truck, equipped with Plus SuperDrive™ Level 4 autonomous driving technology, is on display at the Plus ACT Expo booth (#2044).
The Level 4 autonomous XCIENT Fuel Cell truck is undergoing initial autonomous driving assessments in the U.S., making it the first-ever Level 4 self-driving test on a Class 8 fuel cell electric truck to take place in the country. The collaboration seeks to show that autonomous hydrogen fuel cell trucks can help make trucking safer, more efficient, and more sustainable.
“We are excited to showcase our collaboration with Plus to test Level 4 autonomous driving technology with our Class 8 XCIENT Fuel Cell truck,” said Martin Zeilinger, Executive Vice President and Head of Commercial Vehicle Development at Hyundai. “Hyundai Motor has been driving the energy transition paradigm with our advanced fuel cell technologies. By adding autonomous capabilities to our world’s first mass-produced hydrogen-powered XCIENT Fuel Cell truck, Hyundai is looking forward to providing fleets and vehicle operators additional solutions that enhance road safety and freight efficiencies thanks to Plus’s industry-leading autonomous driving technology.”
First introduced in 2020, Hyundai Motor’s XCIENT Fuel Cell truck has conducted commercial operations in eight countries worldwide, establishing a successful track record of real-world applications and technological reliability.
At last year’s ACT Expo, Hyundai introduced XCIENT Fuel Cell tractor, the commercialized Class 8 6×4 fuel cell electric model, powered by two 90kW hydrogen fuel cell systems and a 350kW e-motor, providing a driving range of over 450 miles per charge even when fully loaded.
Plus’s SuperDrive™ solution is being deployed across the U.S., Europe, and Australia. The system uses a combination of cutting-edge sensors, including LiDAR, radar and cameras, to provide surround perception, planning, prediction and self-driving capabilities.
“We are thrilled to collaborate with Hyundai Motor Company on this important initiative to create more sustainable and safe transportation options. A decarbonized future with autonomous hydrogen fuel cell electric trucks that also improve safety and efficiency is one that Plus is proud to support with our cutting-edge autonomous driving technology,” said Shawn Kerrigan, COO and Co-Founder at Plus.
Hyundai Motor and Plus have released a video highlighting their collaboration, which can be seen here: https://www.youtube.com/watch?v=_d19h_v7abo.  
About Hyundai Motor Company
More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
About Plus
For more information, visit http://www.plus.ai/.
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