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Air Freshener Market Size Growing at 9.4% CAGR, Set to Touch USD 31.5 Billion By 2032

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BEIJING, March 28, 2023 (GLOBE NEWSWIRE) — The Global Air Freshener Market Size collected USD 13.0 Billion in 2022 and is set to achieve a market size of USD 31.5 Billion in 2032 growing at a CAGR of 9.4% from 2023 to 2032.

Air Freshener Market Research Report Highlights and Statistics:

  • The Global Air Freshener Market size in 2022 stood at USD 13.0 Billion and is set to touch USD 31.5 Billion by 2032, growing at a CAGR 9.4%
  • The Global Air Freshener Market drivers include high demand from residential, commercial, and automotive sectors.
  • People have become aware of hygiene and cleanliness, the increasing disposable income of consumers, and the growing urbanization and industrialization across the globe.
  • Europe is the largest regional market, with Asia Pacific being the fastest growing air freshener market.

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Air Freshener Market Report Coverage:

Market Air Freshener Market
Air Freshener Market Size 2022 USD 13.0 Billion
Air Freshener Market Forecast 2032 USD 31.5 Billion
Air Freshener Market CAGR During 2023 – 2032 9.4%  
Air Freshener Market Analysis Period 2020 – 2032
Air Freshener Market Base Year 2022  
Air Freshener Market Forecast Data 2023 – 2032
Segments Covered By Product Type, By Application, By Distribution Channel, And By Geography
Air Freshener Market Regional Scope North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
Key Companies Profiled Reckitt Benckiser Group Plc., SC Johnson, Procter and Gamble, Amway, Henkel, Kobayashi, Church & Dwight, ST Corporation, California Scents, Scott’s Liquid Gold Inc. and Fujian Mengjiaolan Daily Chemicals Co.Ltd.
Report Coverage Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis

Air Freshener Market Overview:

The air freshener market is a booming industry driven by a growing demand for hygienic and clean air in residential, commercial, and automotive sectors. With increasing disposable income, consumers are willing to spend more on air fresheners that offer a refreshing and pleasant scent in their living spaces. Moreover, the need for eco-friendly and natural air fresheners is on the rise, as consumers become more aware of their impact on the environment. The market offers a diverse range of air fresheners, including sprays, aerosols, plug-ins, and reed diffusers, with each product catering to different applications. The market is expected to continue growing as consumers become more conscious of hygiene and air quality, and manufacturers continue to innovate with eco-friendly and natural products.

Trends in the Air Freshener Market:

  • Growth in popularity of eco-friendly and natural air fresheners: With increasing consumer awareness of environmental impact, there is a rising demand for eco-friendly and natural air fresheners that are free of harmful chemicals.
  • Increased adoption of smart air fresheners: Smart air fresheners with features like voice control and remote access are gaining popularity, especially in the residential sector.
  • Rising demand for air fresheners with long-lasting fragrances: Consumers are looking for air fresheners with long-lasting fragrances that can keep their living spaces smelling fresh for longer periods.
  • Popularity of air fresheners with health benefits: Air fresheners that offer health benefits, such as aromatherapy and air purification, are gaining popularity.
  • Increasing use of air fresheners in healthcare facilities: The use of air fresheners in healthcare facilities, such as hospitals and clinics, is increasing to improve air quality and promote a hygienic environment.
  • Rising demand for personalized air fresheners: Consumers are looking for air fresheners that can be personalized with their preferred scents and design.
  • Popularity of fragrance-free air fresheners: Fragrance-free air fresheners are becoming popular among consumers who are sensitive to scents or allergic to certain fragrances.

Air Freshener Market Dynamics:

  • Growing awareness of air pollution: With rising concerns about air pollution, there is a growing demand for air fresheners that can improve air quality and promote healthy living.
  • Increasing use of air fresheners in commercial spaces: The use of air fresheners in commercial spaces, such as offices and hotels, is increasing to create a pleasant and welcoming environment for customers and guests.
  • Rising demand for premium and luxury products: Consumers are looking for premium and luxury air fresheners that offer unique and exotic fragrances, stylish packaging, and innovative features.
  • Increasing use of air fresheners in cars: The use of air fresheners in cars is increasing, with consumers looking for products that offer a refreshing and pleasant scent during their commutes.
  • Popularity of online shopping: With the rise of e-commerce, consumers can easily access a wide range of air fresheners and compare prices and features, driving market growth.
  • Increasing demand for air fresheners with decorative designs: Air fresheners with decorative designs, such as floral and geometric patterns, are becoming popular as they can add a touch of style to living spaces.
  • Adoption of Hygienic living: With increasing awareness of the importance of hygiene, there is a growing demand for air fresheners that can eliminate bad odors and promote a clean environment.

Growth Hampering Factors in the Market for Air Freshener:

  • Health concerns: Some consumers may have health concerns related to the use of air fresheners, such as allergies or respiratory issues, leading to a decrease in demand.
  • Environmental concerns: The use of air fresheners can contribute to indoor air pollution, and some consumers may have concerns about the environmental impact of the product, leading to a decrease in demand.
  • Price sensitivity: Air fresheners may be viewed as a discretionary purchase, and consumers may be unwilling to pay premium prices for the product, leading to a decrease in demand.
  • Safety concerns: There have been instances of air fresheners causing fires or explosions, which can lead to safety concerns among consumers and a decrease in demand.
  • Competition from natural alternatives: Natural alternatives to air fresheners, such as essential oils and diffusers, are gaining popularity among consumers, leading to a decrease in demand for traditional air fresheners.
  • Perception of artificial fragrances: Some consumers may view artificial fragrances in air fresheners as unpleasant or overpowering, leading to a decrease in demand.

Check the detailed table of contents of the report @

https://www.acumenresearchandconsulting.com/table-of-content/air-freshener-market

Market Segmentation:

By Type of Product

  • Electric Air Fresheners
  • Candle Air Fresheners
  • Aerosol Air Fresheners
  • Gel Air Fresheners
  • Other

By Application

  • Commercial Or Corporate Sectors
  • Automobiles
  • Households and Residential Areas
  • Hospitals Or Healthcare Units

By Distribution Channel

  • Retail Stores and General Stores
  • Online Markets
  • Hypermarkets and Supermarkets
  • Pharmacies
  • Other

Air Freshener Market Overview by Region:

Europe is the largest market for Air Freshener, driven by increasing demand for natural and eco-friendly products. Consumers in the region are becoming more environmentally conscious, leading to a rise in demand for natural alternatives to traditional air fresheners. Top players in the region include Reckitt Benckiser and Henkel AG.

North America’s Air Freshener market share is one of the highest globally, due to high consumer awareness and demand for air fresheners. The region is home to several top players in the market, such as Procter & Gamble and SC Johnson. Additionally, the region has a high living standards, with consumers willing to pay premium prices for quality air fresheners.

The Asia-Pacific region’s Air Freshener Market share is also huge and is growing at the fastest rate, due to rapid urbanization and increasing disposable income of consumers in the region. Countries like China as well as India are estimated to be important markets in the region, with increasing demand from both residential and commercial sectors. Top players in the region include Godrej Consumer Products and Unilever.

The South American and MEA regions have a smaller but moderately growing Air Freshener market share.

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Air Freshener Market Top Players:

The Air Freshener market consists of many players offering a wide range of Air Freshener products. Some of the prominent players in the market include Procter & Gamble, Reckitt Benckiser, SC Johnson, Henkel AG, Godrej Consumer Products, Unilever, Church & Dwight Co., S.C. Johnson & Son, California Scents, Air Delights Inc., Farcent Enterprise Co. Ltd., Kobayashi Pharmaceutical Co. Ltd., ST Corporation, Beaumont Products, Inc., Poo-Pourri, Yankee Candle, The Clorox Company, The Smell of Success, Amway Corporation and Earth Friendly Products.

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Acumen Research and Consulting is a global provider of market intelligence and consulting services to information technology, investment, telecommunication, manufacturing, and consumer technology markets. ARC helps investment communities, IT professionals, and business executives to make fact-based decisions on technology purchases and develop firm growth strategies to sustain market competition. With the team size of 100+ Analysts and collective industry experience of more than 200 years, Acumen Research and Consulting assures to deliver a combination of industry knowledge along with global and country level expertise.

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Artificial Intelligence

Tencent Announces Winners of Flagship CarbonX Program to Combat Climate Change

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SHENZHEN, China, May 23, 2024 /PRNewswire/ — Tencent (00700.HK) is awarding 13 exceptional teams that won the first phase of its groundbreaking CarbonX Program, which is aimed at boosting promising new climate technologies. The winners, which emerged from a pool of 30 finalists and more than 300 initial applications, will receive a total of around RMB 100 million (US$14 million) in financial support from Tencent. It showcases the company’s commitment to driving sustainable social innovations in the fight against climate change.

CarbonX was launched in March 2023 to advance the next generation of low-carbon technologies. Tencent has committed RMB 200 million (US$28 million) in catalytic funding over the next three years to innovative ideas that might otherwise languish or fail to gain traction.
CarbonX’s first phase focused on carbon capture, utilization, and storage (CCUS), as well as technology-based carbon removal. These solutions were chosen for their unique ability to curb emissions from hard-to-abate industries such as steel and cement, mitigate the continued reliance on fossil fuels, and reduce legacy emissions created from decades of industrialization.
Backed by Tencent’s mission of Tech for Good and an alliance of like-minded industry partners, CarbonX aims to help these cutting-edge technologies make the leap from the research or early startup stage to commercial scale. The ultimate goal is supporting them in making a significant impact toward the targets outlined in the Paris Agreement, which includes a 45 percent reduction in emissions by 2030 and achieving net-zero emissions by 2050.
Dr. Hao Xu, Tencent’s Vice President of Sustainable Social Value and Head of Tencent’s Carbon Neutrality Lab, said: “Technology innovation serves as the driving force to accelerate our progress toward achieving carbon neutrality. CarbonX program is aimed at fostering the growth of these technologies, driving positive impact across society, and laying the groundwork for a more sustainable future.”
Professor Jerry Yan, Chair Professor of the Hong Kong Polytechnic University and Co-chairman of the CarbonX expert committee, said: “To pave the path for a greener economy, we must champion the development of cutting-edge low-carbon technologies. Just as solar and wind power were nurtured in their infancy, emerging solutions like CCUS and tech-based carbon removal demand our early support.”
The program assembled a panel of experts from academia, industries, and the investor community as the jury, and welcomed submissions from diverse participants across three distinct tracks:
CarbonX Lab: Designed to incubate research institutions, universities, or labs that bring in game-changing climate solutionsCarbonX Accelerator: Designed to accelerate the growth of climate-tech startups that exhibit commercialization potentialCarbonX Infrastructure: Designed to support capacity building to facilitate industry developmentThe finalists comprise four projects from the Lab track, six from the Accelerator track, and three from the Infrastructure track. These projects explore innovative solutions, such as using steel slag to capture and store carbon directly from furnace exhaust, converting CO2 into sustainable aviation fuel and valuable chemicals through electrochemical reactions or microorganisms, and employing new approaches to directly capture CO2 from the atmosphere with the hope of slashing the cost to less than US$150 per ton.
Meanwhile, Tencent is also collaborating with Tsinghua University to develop a comprehensive system of Measure, Reporting and Verification (MRV) tools to accurately gauge progress toward decarbonization.
Aside from receiving financial and advisory support, several projects will also have the opportunity to collaborate with industry partners and test their research beyond the laboratory setting.
Building upon the success of the first phase, Tencent is poised to launch the second iteration of CarbonX globally as early as later this year in pursuit of early-stage climate tech innovation.

View original content:https://www.prnewswire.co.uk/news-releases/tencent-announces-winners-of-flagship-carbonx-program-to-combat-climate-change-302153596.html

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NEXCOM Delivers Exceptional Performance in Edge AI Video Analytics

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TAIPEI, May 23, 2024 /PRNewswire/ — NEXCOM, a leading supplier of network solutions, published AI and storage performance test results of its NSA 7160R: high-performance Edge server. NSA 7160R is powered by dual Intel® Xeon® Scalable processors for high computing, and enhanced with DDR5 memory, high-bandwidth PCIe Gen5 LAN modules, and high-capacity NVMe storage modules. The test results show the efficiency of the NSA 7160R in processing edge video server workloads and were explained in the accompanying paper. 

Edge AI Is the Future
With the rise of smart cities, processing data from cloud to the edge is becoming increasingly critical. Imagine the surge of visual data from ubiquitous security cameras – that information needs real-time analysis right where it’s collected. This is just the tip of the iceberg. As artificial intelligence permeates our lives, certain AI tasks will also need edge computing for efficient, lightning-fast performance. The key is to avoid bottlenecks in the data center by keeping things localized and streamlined.
Your Turnkey Solution Awaits
When it comes to Edge video servers, you need top-notch hardware and software that can handle all the “heavy lifting”. To speed up the total solution bringing up Intel comes in with their Intel® Edge Video Infrastructure (Intel® EVI) reference design. NEXCOM ran a bunch of tests using this design to evaluate its NSA 7160R for essential tasks including storage, image retrieval, and AI features such as inference and feature matching.
After conducting all tests, the results have shown that NSA 7160R meets all performance expectations with outstanding results. For a detailed breakdown of the solution description, test configuration, and results, please refer to the accompanying paper.
Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries.
About NEXCOM
Founded in 1992 and headquartered in Taipei, Taiwan, NEXCOM integrates its diverse capabilities and operates six global businesses, including the Network and Communication Solutions (NCS) unit. NCS focuses on the latest network technology and helps to build reliable network infrastructure, by delivering professional design and manufacturing services for customers all over the world. NCS’s network application platform is widely adopted in Cyber Security, Load Balancing, 5G uCPE, SD-WAN, SASE, Edge Computing, OT Security, Storage, NVR, and other network applications for businesses of all sizes.
Video – https://www.youtube.com/watch?v=4WlO8fyWnu4

View original content:https://www.prnewswire.co.uk/news-releases/nexcom-delivers-exceptional-performance-in-edge-ai-video-analytics-302153555.html

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Qiming Venture Partners Promotes Alex Zhou to Managing Partner

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SHANGHAI, May 23, 2024 /PRNewswire/ — Qiming Venture Partners, a global-leading venture capital firm, is pleased to announce the promotion of Alex Zhou to Managing Partner.

As a Qiming home-grown Managing Partner, Alex first joined the firm in 2014 as a Vice President and has since emerged as one of the most active investors in frontier technologies, especially in the field of artificial intelligence. Alex will join fellow Managing Partners Duane Kuang, Nisa Leung and William Hu in managing Qiming’s operations.
In the past few years, Alex has actively participated in or led investments in many outstanding technology companies across the artificial intelligence, robotics, semiconductors, new energy vehicles, and software sectors. Notable among these include Roborock, UBTech, Unisound, Biren Technology, ROX Motor, VIEWTRIX Technology, Zhipu AI, Mech-Mind Robotics, Axera, HyperStrong, DeepWay, etc.
“I am deeply grateful for the guidance and trust I received from Qiming over the past 10 years.” Alex said. “We are at the forefront of a new wave of technological revolution. This era will undoubtedly bring about many bold innovators who will shape the future. Together with all the Managing Partners and colleagues at Qiming, I am excited and fully committed to seize the opportunities, embrace any potential challenges, explore new possibilities and build a better Qiming.”
Since its inception 18 years ago, Qiming has always committed to upgrading its institutional capabilities and team development in order to stay ahead in an ever-evolving technological and market landscape. The success achieved in the fields of healthcare, mobile internet and frontier technology is a testament to this strategic approach. Alex’s promotion to the most senior position in the firm demonstrates Qiming’s continued confidence in the future of technology innovation.
About Qiming Venture Partners
Qiming Venture Partners was founded in 2006. Currently, Qiming Venture Partners manages eleven US Dollar funds and seven RMB funds with $9.5 billion in capital raised. Since our establishment, we have invested in outstanding companies in the Technology and Consumer (T&C) and Healthcare industries at the early and growth stages.
Since our debut, we have backed over 530 fast-growing and innovative companies. Over 200 of our portfolio companies have achieved exits through IPOs at the NYSE, NASDAQ, HKEX, Shanghai Stock Exchange, or Shenzhen Stock Exchange, or through M&A or other means. There are also over 70 portfolio companies that have achieved unicorn or super unicorn status.
Many of our portfolio companies are today’s most influential firms in their respective sectors, including Xiaomi, Meituan, Bilibili, Zhihu, Roborock, Gan & Lee Pharmaceuticals, Tigermed, Zai Lab, CanSino Biologics, Schrödinger, APT Medical, New Horizon Health, Sanyou Medical, AmoyDx, Berry Genomics, SinocellTech, UBTech, Yuanxin Technology, Caidya, Belief BioMed, WeRide, among many others.

View original content:https://www.prnewswire.co.uk/news-releases/qiming-venture-partners-promotes-alex-zhou-to-managing-partner-302153306.html

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