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Artificial Intelligence

Vegan Chocolate Market is expected to hit USD 2.66 Bn. by 2029 at a CAGR of 12.3 percent – says Maximize Market Research



Pune, May 26, 2023 (GLOBE NEWSWIRE) — A global Food & Beverage research and business consulting firm, Maximize Market Research, has published a market intelligence report on the “Vegan Chocolate Market”. The report is a combination of primary and secondary data and domain expert has analyzed the Vegan Chocolate Market from a local and a global point of view. According to MMR analysis, The Global Vegan Chocolate Market size was valued at USD 1.18 Bn in 2022 and the total Renal Cell Carcinoma Treatment revenue is expected to grow at a CAGR of 12.3 percent from 2023 to 2029, reaching nearly USD 2.66 Bn.

Vegan Chocolate Market Report Scope and Research Methodology

Market Size in 2022 USD 1.18 Bn.
Market Size in 2029 USD 2.66 Bn.
CAGR 12.3 percent (2023-2029)
Forecast Period 2023-2029
Base Year 2022
Number of Pages 274
No. of Tables 114
No. of Charts and Figures 111
Segment Covered Product Type, Chocolate Type, Application, Flavor, and Distribution Channel
Regional Scope North America, Europe, Asia Pacific, Middle East and Africa, South America
Report Coverage Market Share, Size & Forecast by Revenue | 2022−2029, Market Dynamics, Growth Drivers, Restraints, Investment Opportunities, and Key Trends, Competitive Landscape, Key Players Benchmarking, Competitive Analysis, MMR Competition Matrix, Competitive Leadership Mapping, Global Key Players’ Market Ranking Analysis.

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The Vegan Chocolate Market report uses a bottom-up approach to estimate the market size by value and volume. The report includes growth hubs, investment feasibility, restraints, and competitive analysis of the market in five major geographic regions such as North America, Asia Pacific, Middle East and Africa, Europe, and South America. The report presents a market analysis through segments along with its multiple sub-segments. The report involves data on major key companies’ mergers and acquisitions and partnerships. The market data has been collected through primary and secondary research methods. Collected data is later analyzed by tools such as SWOT, PORTER’s five force model, and PESTLE analysis , which provides the market’s political, social, economic, environmental, technological, and legal aspects.

Vegan Chocolate Market Dynamics

Increasing Consumer Awareness:

Growing awareness about the environmental impact of animal agriculture, animal welfare concerns, and the health benefits of plant-based diets have increased to a rise in consumer interest in vegan products, including vegan chocolate. As a result, increasing consumers seek ethical and sustainable alternatives driving the demand for vegan chocolate.

Health and Wellness Trends:

The global shift toward healthier lifestyles and the rising prevalence of dietary restrictions and preferences, such as vegetarianism, veganism, and lactose intolerance, have contributed to the growing demand for vegan chocolate, thereby driving the market growth. Health-conscious consumers are seeking chocolate options that are free from dairy, animal products, and artificial additives.

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Higher Production Costs:

The production costs associated with vegan chocolate are expected to be higher compared to traditional chocolate. Vegan ingredients, such as plant-based milk alternatives, organic and fair-trade ingredients, and specialty substitutes, are more expensive. These increased costs are expected to limit the affordability and accessibility of vegan chocolate products, thereby limiting market growth.

Vegan Chocolate Market Regional Insights

North America led the global vegan chocolate market with the highest market share in 2022 and is expected to maintain its dominance by 2029. Increasing adoption of plant-based and vegan lifestyles by American consumers driving the regional market growth. In addition, increased consumer awareness, health consciousness, and the availability of a wider range of vegan chocolate availability further support the market growth during the forecast period.

The Asia Pacific region is expected to grow at a significant rate during the forecast period. Increasing awareness of health and wellness among consumers is expected to be a driver for regional market growth. Besides that, the Asia Pacific region is home to a large vegetarian and vegan population, particularly in countries such as India, Thailand, and Taiwan, where plant-based diets have a long-standing cultural and religious significance. This population is actively seeking vegan food options, including chocolates, leading to an increased demand for vegan chocolate products, thereby supporting market growth.

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Vegan Chocolate Market Segmentation

by Product Type        

  • Boxed Assortments
  • Countlines
  • Others

by Chocolate Type        

  • Milk Chocolate & White Chocolate
  • Dark Chocolate
  • Other Types

by Application        

  • Baking Mixes
  • Snack Bars and Cereals
  • Candy, Chocolate & Gums
  • Cocoa Chips and Cookies
  • Coffee
  • Dairy and Desserts
  • Dietary Supplements
  • Ice Cream and Shake Mix
  • Condiments, Sauces, and Spreads
  • Sports Bars and Nutrition
  • Others

by Flavor        

  • Unflavored
  • Flavored

The flavored segment type is expected to grow at a significant CAGR during the forecast period and offer lucrative growth opportunities for the market players. The variety of flavors, including dark chocolate, as well as innovative combinations like sea salt and caramel or mint chocolate, attract a broader consumer base, thereby increasing segment growth.

by Distribution Channel        

  • Supermarkets/Hypermarkets
  • Convenience stores
  • Online Stores
  • Other Distribution Channels

The supermarkets/ Hypermarkets segment dominated the global vegan chocolate market with the highest market share in 2022. The large consumer base, a wide range of product availability, and one-shop experience drive the segment growth.

Vegan Chocolate Key Competitors include:

  • Taza Chocolate (USA)
  • Endangered Species Chocolate (USA)
  • Alter Eco (USA)
  • Hu Chocolate (USA)
  • Theo Chocolate (USA)
  • Sjaak’s Organic Chocolates (USA)
  • Go Max Go Foods (USA)
  • Lagusta’s Luscious (USA)
  • Rescue Chocolate (USA)
  • Unreal Chocolate (USA)
  • 11. Zotter Chocolate (Austria)
  • Ombar Chocolate (UK)
  • Vego Chocolate (Germany)
  • Moo Free Chocolates (UK)
  • Montezuma’s Chocolates (UK)
  • Plamil Foods (UK)
  • iChoc (Germany)
  • Raw Halo (UK)
  • Seed and Bean (UK)
  • Goupie (UK)
  • Loving Earth (Australia)
  • Pana Chocolate (Australia)
  • Mason & Co. (India)
  • Loving Hut (Taiwan)
  • Wellbean Company (South Korea)
  • Benns Ethicoa Chocolate – Ghana
  • Vegan’s Delight – South Africa
  • Pacari Chocolate – Ecuador
  • Hacienda San Jose Chocolate – Peru
  • Amma Chocolate – Brazil

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Key questions answered in the Vegan Chocolate Market are:

  • What is a Vegan Chocolate?
  • What was the Vegan Chocolate Market Size in 2022?
  • What is the expected Vegan Chocolate Market size during the forecast period?
  • What are the global trends in the Vegan Chocolate Market?
  • What are the major restraints for the Vegan Chocolate Market?
  • Which segment dominated the Vegan Chocolate Market growth?
  • What is the demand pattern for the Vegan Chocolate Market?
  • What growth strategies are the players considering to increase their presence in Vegan Chocolate Market?
  • What are the upcoming industry applications and trends for the Vegan Chocolate Market?
  • Who are the leading companies and what are their portfolios in Vegan Chocolate Market?
  • Which region dominates the largest market share in Vegan Chocolate Market?

Key Offerings:

  • Past Market Size and Competitive Landscape (2018 to 2021)
  • Past Pricing and price curve by region (2018 to 2021)
  • Market Size, Share, Size & Forecast by different segment | 2022−2029
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, Organization Size, Application, and Industry Vertical
  • Market Segmentation – A detailed segment analysis
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
    • Competitive landscape – Market Leaders, Market Followers, Regional player
    • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of Business by Region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations

Maximize Market Research is leading Food & Beverages research firm, has also published the following reports:

Chocolate Market: Global Chocolate Market size was valued at USD 131.37 Bn in 2021 and the total revenue is expected to grow at 5.1 percent from 2022 to 2029, reaching nearly USD 195.58 Bn. increasing consumption of chocolate to reduce stress driving the market growth.

Chocolate and Confectionery Processing Equipment Market: Chocolate and Confectionery Processing Equipment Market was valued at USD 4.47 Bn in 2022 and is expected to reach USD 8.5 Bn by 2029 at a CAGR of 9.6 percent. The growing demand for chocolate and confectionery products along with innovative and functional products driving the market growth.

Chocolate Beer Market: Chocolate Beer Market size was valued at USD 1.60 Bn. in 2021 and the total Chocolate Beer revenue is expected to grow by 6.88 percent from 2022 to 2029, reaching nearly USD 2.72 Bn. increasing consumer preferences for chocolate beer driving the market growth.

White Chocolate Market: White Chocolate Market size was valued at USD 18.27 Bn. in 2021 and the total revenue is expected to grow at 1.52 percent from 2021 to 2029, reaching nearly USD 20.61 Bn. increasing adoption of white chocolate in multiple end-use industries driving market growth.

Cocoa Liquor Market: The Global Cocoa Liquor Market was valued at USD 21.5 Million in 2022 and is expected to reach USD 31.53 Million by 2029, expanding at a compound annual growth rate of 5.62 percent. The growth of the chocolate industry, which is a major consumer of cocoa liquor, is driving the market growth.

About Maximize Market Research:

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include Energy & Power, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Artificial Intelligence

Aurionpro Solutions acquires, to power next generation Enterprise AI platforms for Financial Institutions



SINGAPORE, April 20, 2024 /PRNewswire/ — Aurionpro Solutions Limited (BSE: 532668) (NSE: AURIONPRO) announces the acquisition of Banking and Insurance focused PaaS startup, With, Aurionpro will enhance its portfolio of enterprise fintech offerings to expedite adoption of AI that is responsible, accurate, and auditable.

Aurionpro Solutions Ltd. will acquire a majority stake (67%) in This acquisition will bring products and expertise in Artificial Intelligence, Deep Learning, Intelligent Automation, PaaS, Autonomous AI Platforms, and more, to complement and strengthen Aurionpro’s industry leading portfolio.
The transaction comprises acquisition of shares held by the existing shareholders and subscription of new equity capital in the company. This will be an all-cash deal. The aggregate investment including  secondary acquisition and fund infusion is approximately 16.5 MN USD.
By integrating’s cutting-edge AI cloud platform, with Aurionpro’s comprehensive suite of offerings, the company will create an industry leading Enterprise AI platform focused on creating value for financial institutions globally. 
Commenting on the acquisition, Ashish Rai, CEO of Aurionpro Solutions, stated, “The acquisition of marries Aurionpro’s portfolio of industry leading enterprise software with one of the most mature Enterprise AI platforms focused on Banks and Insurers. We are incredibly excited about working with and our wider ecosystem partners to build out the leading Enterprise AI platform, for the financial industry worldwide.”
“Our decade long experience in building tools/platform for deep learning helped us to build a truly verticalized AI Operating System for Banking and Insurance.” Says Vinay Kumar CEO/Founder of “Together with Aurionpro, we are going to build a new generation of Enterprise AI software for Banks and Insurers that truly embeds AI, augmenting a task or Autonomous Agents that can take over entire transactions”. 
Founded in 2013 by Vinay Kumar and Deekshith Marla, has been one of the first ‘AI’ startups to use Deep Learning and deploy in enterprises.’s BFSI PaaS offerings include Arya API with 80+ ML models, Libra for fine-tuning SOTA ML models, and AryaXAI for AI governance.
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Artificial Intelligence

Free Your Hands, QIDI Vida Smart AR Glasses Lead the Way in New Sports Experience.




NEW YORK, April 19, 2024 /PRNewswire/ — Outdoor smart AR glasses, QIDI Vida, will officially launch on 23rd April on the Kickstarter platform.  QIDI Vida integrates the many functions of smart watches, sports headphones, cycling computers, heart rate monitors, and walkie-talkies using AR+AI technology, allowing users to bid farewell to cumbersome device management and enjoy outdoor sports anytime, anywhere with just one pair of glasses.

QIDI Vida uses high-tech HUD (Head-Up Display) which is similar to the technology used for aircrafts and premium cars and introduces it to the sports industry. Users can activate the HUD function at any time using voice control, enabling them to focus on the route ahead whilst simultaneously having access to information such as navigation, speed, heart rate, power and cadence, among other metrics. Another great function of the QIDI Vida is that users can also enjoy audiovisual entertainment through the optically perceived 100-inch AR  HUD screen, when having some down time. 
As cyclists and hikers often travel in groups, QIDI Vida supports eSIM and team functionality, allowing real-time voice communication without releasing handlebars, and users can monitor their groups’ real-time locations. The glasses also have comprehensive sensing and monitoring capabilities including temperature, humidity, UV, air pressure, geomagnetism and acceleration. In addition to obtaining environmental and health information, it also features health warnings such as altitude sickness symptoms and high heart rate, as well as fall and collision detection functions. And, in the event of danger, it can send distress signals to teammates.
QIDI Vida has a global voice recognition and interaction feature that allows you to control all functions within the device by voice. To better provide users with an immersive sports experience, QIDI Vida’s intelligent system will have the capability to instantly gather personalised sports data, enabling it to deliver timely voice alerts and broadcasts, including the duration of exercise, distance, the environment and the weather – all tailored to the user’s preferences.
QIDI Vida enables voice-controlled photos and video recordings, allowing users to capture moments whilst cycling or hiking without the need to stop. QIDI Vida supports connections with common cycling smart hardware such as Garmin, Wahoo, Apple, and Samsung, supports GPX route files, and is compatible with professional sports apps such as Strava, Keep, Zwift, Apple Health, and All Trails.
QIDI Vida stands out for its lightweight and comfortable design with a dual lens for a full-colour data display, unlike competing AR glasses that typically have a single lens and limited colour. This innovation significantly enhances and augments the user’s sports and reality experience.
QIDI Vida will launch on the Kickstarter platform:
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Artificial Intelligence

Risk Analytics Market worth $180.9 billion by 2029 – Exclusive Report by MarketsandMarkets™




CHICAGO, April 19, 2024 /PRNewswire/ — The growing use of real-time monitoring and advanced analytics, integration with cutting-edge technologies like blockchain and IoT, and an emphasis on cybersecurity, cross-industry applications, and regulatory compliance are the key factors that will shape the risk analytics market in the future. The market’s development will also be influenced by collaborative risk management, improved user experience, and an increasing focus on ESG factors and risk culture.

The Risk Analytics Market is estimated to grow from USD 59.7 billion in 2024 to USD 180.9 billion in 2029, at a CAGR of 24.8% during the forecast period, according to a new report by MarketsandMarkets™.  Several trends fuel the global spread of Risk Analytics. Increasingly Increasing Data Complexity, Rising Cybersecurity Threats and Rising Adoption of Cloud-Based Solutions A growing talent pool of data scientists and engineers is building the necessary tools and infrastructure. Governments are recognizing the potential of risk analytics for economic growth and are investing in research and development. These trends make DI more accessible and valuable, leading to its global adoption.
Browse in-depth TOC on “Risk Analytics Market”260 – Tables 60 – Figures350 – Pages
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Scope of the Report
Report Metrics
Market size available for years
Base year considered
Forecast period
Forecast units
USD Billion
Segments Covered
Offering,Risk Type, Risk stages, Vertical, and Region.
Geographies covered
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Companies covered
IBM (US), SAS Institute (US), Oracle (US), FIS(US), Moody’s Analytics (US), ProcessUnity(US), ServiceNow (US), Marsh (US), Aon (UK), MetricStream (US), Resolver (Canada), SAP (Germany), Milliman(US), LogicManager(US), Provenir(US), SAI360(US), Deloitte(UK), OneTrust(US), Diligent(US), Alteryx(US), CRISIL(India), Archer(US), ZestyAI(US), Fusion Risk Management(US), RiskVille(Ireland), SPIN Analytics(UK), Kyvos Insights(US), Imperva(US), Cirium(UK), Quantexa(UK), ClickUp(US), Sprinto(US), Ventiv(US), Adenza(US), Centrl.AI(Canada), SafetyCulture(Australia), Quantifi(US), CubeLogic(UK), Onspring(US), Riskoptics(US)
By offering the services segment to account for higher CAGR during the forecast period
In the Risk Analytics Market, the highest CAGR of services is fueled by Increasing Complexity of Risks, AI and machine learning advancements, big data analytics integration, business process optimization, cloud-based solutions adoption, data-driven culture, and diverse industry adoption. These trends reflect a global shift towards leveraging data for competitive advantage, driving a continuous need for sophisticated risk analytics services across sectors. As businesses prioritize agility, the growth of services in the Risk Analytics Market is driven by the need for effective risk management strategies in an increasingly complex and uncertain business environment.
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By Type, GRC software is expected to hold the largest market size for the year 2024
GRC software typically offers comprehensive solutions that cover a wide range of risk management needs, including compliance management, policy management, audit management, and risk assessment. They also provide organizations with enhanced visibility into their risk landscape. Through features such as risk assessment, risk monitoring, and reporting, organizations can identify and prioritize risks more effectively, enabling proactive risk management strategies.  GRC software streamlines risk management processes through automation, reducing manual effort and increasing efficiency. Tasks such as risk assessments, control testing, and incident management can be automated, freeing up resources to focus on strategic risk mitigation efforts. the combination of comprehensive functionality, regulatory compliance support, efficiency gains, scalability, integration capabilities, and culture enhancement makes GRC software a preferred choice for many organizations seeking to manage risk effectively.
By Vertical, Healthcare & Life Sciences is projected to grow at the highest CAGR during the forecast period
The Healthcare and Lifesciences is experiencing a surge in the adoption of risk analytics due to a confluence of factors. Healthcare providers and life sciences companies wants to ensure the safety and well-being of patients. Risk analytics helps in identifying potential risks to patient safety, such as medication errors, adverse events, and medical device failures. The healthcare and life sciences industries are heavily regulated, with strict guidelines for patient care, data privacy, drug development, and clinical trials. Risk analytics helps organizations ensure compliance with these regulations by identifying and mitigating risks of non-compliance.  Healthcare organizations and life sciences companies also face financial risks associated with fraud, billing errors, revenue cycle management, and reimbursement challenges. Risk analytics helps in detecting anomalies and optimizing financial processes to mitigate these risks.
Asia Pacific is expected to grow at the highest CAGR during the forecast period
The Asia-Pacific (APAC) region is experiencing rapid growth in the Risk Analytics Market, boasting the highest Compound Annual Growth Rate (CAGR). This surge is primarily attributed to rising demand for data-driven decision-making solutions, expanding digital transformation initiatives across industries.. Moreover, the region’s favorable regulatory environment, growing investments in big data analytics, and the integration of advanced technologies like the Internet of Things (IoT) further propel APAC’s dominance in Risk Analytics Market growth.
Top Key Companies in Risk Analytics Market:
The major risk analytics software and service providers include IBM (US), SAS Institute (US), Oracle (US), FIS(US), Moody’s Analytics (US), ProcessUnity(US), ServiceNow (US), Marsh (US), Aon (UK), MetricStream (US), Resolver (Canada), SAP (Germany), Milliman(US), LogicManager(US), Provenir(US), SAI360(US), Deloitte(UK), OneTrust(US), Diligent(US), Alteryx(US), CRISIL(India), Archer(US), ZestyAI(US), Fusion Risk Management(US), RiskVille(Ireland), SPIN Analytics(UK), Kyvos Insights(US), Imperva(US), Cirium(UK), Quantexa(UK), ClickUp(US), Sprinto(US), Ventiv(US), Adenza(US), Centrl.AI(Canada), SafetyCulture(Australia), Quantifi(US), CubeLogic(UK), Onspring(US), Riskoptics(US). These companies have used both organic and inorganic growth strategies such as product launches, acquisitions, and partnerships to strengthen their position in the Risk Analytics Market.
Recent Developments:
In March 2024, Orcale announced Oracle Risk Management Cloud in Release 24B. It offers comprehensive solution designed to help organizations identify, assess, and mitigate risks across their business operations. It offers advanced analytics, automation, and collaboration tools to streamline risk management.In March 2024, FIS Global announces card fraud detection capabilities leveraging artificial intelligence (AI) with aim to bolster FIS’s ability to identify and prevent fraudulent transactions, providing greater security for cardholders and financial institutions alike.In March 2024, Aon acquired an AI-powered platform to assist fleet and mobility clients in making data-driven decisions, enhancing operational efficiency and risk management. The platform utilizes artificial intelligence to analyze data and provide insights, enabling clients to optimize their fleet operations and improve decision-making processes.In March 2024, Crisp joined Resolver, with the aim to enhance Resolver’s risk intelligence capabilities by integrating Crisp’s expertise and technology into its platform, offering clients improved risk assessment and mitigation tools.In February 2024, SAS partnered with Carahsoft to bring analytics, AI, and data management solutions to the public sector. The aim is to leverage SAS’s expertise in advanced analytics and Carahsoft’s extensive government market reach to offer tailored solutions that enable public sector organizations to harness the power of data for informed decision-making and improved outcomes.Inquire Before Buying@
Risk Analytics Market Advantages:
By offering insights into potential risks, opportunities, and trends, risk analytics helps organisations make data-driven decisions that improve strategic planning and resource allocation.In order to improve risk management procedures and lessen exposure to possible threats, risk analytics solutions assist businesses in identifying, evaluating, and mitigating risks across a range of business activities, including finance, operations, and compliance.Through real-time monitoring and anomaly detection made possible by risk analytics, organisations may proactively address shifting market situations, legal requirements, and cybersecurity threats.Risk analytics solutions assist organisations lower operating costs, increase productivity, and streamline compliance activities, which results in cost savings and resource optimisation. They do this by streamlining risk management procedures and automating routine work.Accurate risk assessments, audit trails, and reporting capabilities are just a few of the ways that risk analytics solutions help organisations comply with regulations and stay out of trouble.Organisations can enhance their resilience and competitiveness by anticipating and mitigating potential hazards before they materialise through the use of predictive modelling and advanced analytics approaches in risk analytics.Report Objectives
To define, describe, and predict the Risk Analytics Market by offering, risk type, risk stages, vertical, and regionTo provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the market growthTo analyze the opportunities in the market and provide details of the competitive landscape for stakeholders and market leadersTo forecast the market size of segments with respect to five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin AmericaTo profile the key players and comprehensively analyze their market rankings and core competenciesTo analyze the competitive developments, such as partnerships, product launches, and mergers & acquisitions, in the Risk Analytics MarketBrowse Adjacent Markets: Analytics Market Research Reports & Consulting
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About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
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