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Leading biotech startup Shiru commercializes the first food ingredient developed using its AI-powered technology platform

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  • Shiru’s novel, plant protein-based fat ingredient, OleoProTM, works just like animal fat – without the negative environmental costs or health consequences. OleoProTM reduces saturated fat up to 90% compared to commonly used structured fats, while enhancing the technical performance of alternative proteins.
  • Shiru scientists relied on artificial intelligence to develop, launch and begin commercializing OleoProTM in only a few months and for a fraction of the cost of “synbio 1.0” ingredients.
  • After OleoProTM’s successful debut in March at a global food tech conference, Shiru will expand its partnership with Griffith Foods to leverage OleoProTM to bring best-in-class alternative protein products to market.

ALAMEDA, Calif., June 20, 2023 (GLOBE NEWSWIRE) — Shiru, an AI-powered discovery and development company for novel ingredients, has commercialized the first food ingredient developed using its patented artificial intelligence-powered discovery system.

The biotech startup confirmed this week the commercial launch of OleoProTM, a novel, plant protein-based fat ingredient for use in a range of alternative protein food products. OleoProTM enables a up to a 90% reduction in saturated fat while enhancing technical performance in alternative meats when compared to commonly used, carbon-intensive and cardiovascularly damaging structured fats. OleoProTM is self-standing; holds its shape at room temperature; browns when cooked; and delivers a juicy, fatty mouthfeel in plant-based meat applications.

The first commercial partner for OleoProTM is Griffith Foods, a purpose-driven product development partner and global manufacturer of delicious, nutritious, and sustainable food-ingredient solutions. Founded in 1919, Alsip, Ill.-based Griffith specializes in providing these solutions to the alternative protein, sauces and dressings, seasonings, and coating systems segments.

Shiru debuted OleoProTM in March at a global food tech conference in a plant-based chicken karaage, developed by Griffith’s corporate venture arm, Nourish Ventures. After overwhelmingly positive feedback from consumers and chefs, Griffith became OleoProTM’s first revenue-generating customer – and Griffith and Shiru then expanded their partnership to leverage OleoProTM to bring best-in-class alternative protein products to market.

“One of the biggest barriers to making delicious, nutritious and scalable food is cost – specifically the burden of developing plant-based ingredients that perform exactly like their high-carbon animal analogs,” said Shiru CEO and founder Dr. Jasmin Hume. “Shiru’s pioneering use of artificial intelligence is collapsing the cost and time cycle of food innovation – and that’s why dozens of companies are looking to outsource development projects for key ingredients to our world-class team.”

Shiru: AI from the get-go
Shiru was founded in 2019 as a business-to-business synthetic biology company, helping multinational ingredient makers on deep R&D. The company has worked directly with global food conglomerates including CP Kelco, Puratos and more. Shiru has been using artificial intelligence and machine learning since its founding to drive down the cost of molecule discovery and scaleup, rapidly identifying the most high-functionality, commercializable, and natural proteins for food from a database of hundreds of millions.

To produce OleoProTM, Shiru’s biochemists and computational biologists used AI to scan and select nearly 10,000 formulations in less than three months. Then they determined the precise molecules that would combine to form an ingredient with the unique oil-holding protein scaffold of animal fat.

Shiru’s use of AI significantly accelerates the pace of synthetic biology, which combines engineering with biology to design and build new biological systems. Classical “synbio” tools include genetic engineering, DNA synthesis and cell engineering; combined with AI, synbio could revolutionize medicine, agriculture, and energy within a half decade.

“Synbio 1.0”-era technologies captured investors’ attention a decade ago, with billions invested toward the use of these tools to bring disruptive products to market. While this investment unlocked meaningful innovation, including the development of ingredients used by some of today’s most prominent alternative protein companies, the path to get there was both costly and time-intensive — and as a result, prices for alternative protein products remain stubbornly high.

“Instead of a half decade and more than a quarter billion dollars in R&D to ship a viable product, Shiru used AI to dramatically reduce the cost and time to market of an essential ingredient of plant-based meat to a matter of months and a few hundred thousand dollars – and the cost of protein discovery at Shiru continues to decline,” said Dr. Ranjani Varadan, Shiru Chief Scientific Officer. Previously VP of R&D at Impossible Foods, Varadan joined Impossible in 2011 as the team’s first scientist and led its protein discovery process for more than a decade.

“AI represents a step-function advance for synbio overall,” Varadan said, “and the key unlock to making sustainable proteins scalable and affordable.”

About Shiru
Shiru develops novel ingredients for food and consumer products. The company’s patented technology platform, FlourishTM, leverages artificial intelligence, bioinformatics, and precision biology to rapidly generate insights and identify molecules that are natural, highly functional, and suitable for large-scale production. Shiru’s team of technology experts and CPG veterans are proud to be the hidden driver of products that are better performing, better for people, and better for the planet. Shiru is based in Alameda, California, and is backed by leading venture capital firms such as S2G Ventures, Lux Capital, CPT Capital, and Nourish Ventures. For more information, visit www.shiru.com.


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Artificial Intelligence

LG CEO EMBARKS ON STRATEGIC U.S. VISIT TO ENHANCE AI INITIATIVES

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AI as Key Driver for Future Growth and Customer Experience Innovation
SEOUL, South Korea, May 13, 2024 /PRNewswire/ — LG Electronics’ (LG) CEO, William Cho, has embarked on a strategic business trip to the tech-rich western United States, a hotspot for global tech titans and dynamic AI dialogues. Throughout his week-long visit, Cho will focus on key tasks such as attracting top-tier AI talent, communicating the company’s vision and strategy to global investors and attending the influential MS CEO Summit. These endeavors are integral to LG’s comprehensive strategy to accelerate the incorporation of AI into all its business sectors.

AI as a Crucial Catalyst for Future Growth and Customer Experience Innovation
Throughout his trip, Cho aims to secure top-notch expertise in the AI field, an area that has recently surfaced as a critical turning point in the industry. He plans to leverage this as a springboard for transforming LG’s future business portfolio and revolutionizing the customer experience.
Annually, LG introduces approximately 100 million products to the market. Given a product lifespan of seven years, it’s estimated that nearly 700 million LG products are currently in use worldwide. Furthermore, the usage data gained from customers interacting with these devices exceeds 700 billion hours. Cho anticipates this enormous pool of usage data will help accelerate LG’s AI progression and the 700 million products will function not just as customer touchpoints but also as service platforms.
“AI, Cloud, and Big Data are new opportunities for LG”
Cho commenced his itinerary by hosting a tech conference in North America on the 11th in Cupertino, California. This program is aimed at drawing in top-notch talent from abroad. Key participants included LG’s AI Lab management team and executives from LG’s various businesses including Park Hyoung-sei, president of the LG Home Entertainment Company; Eun Seok-hyun, president of LG Vehicle component Solutions Company; Dr. Kim Byoung-hoon, CTO and executive vice president; Kim Weon-bum, CHO and executive vice president; and Dr. Sokwoo Rhee, head of LG’s North America Innovation Center.
LG extended invitations to about 50 AI experts currently working in large tech firms and startups in the Bay Area, as well as doctoral researchers from renowned universities in North America. The conference focused on discussions about the company’s vision, R&D strategy and the future trajectory of AI technology development.
Cho expressed, “In the face of transformative shifts such as electrification, servitization and digitalization sweeping across diverse industries, the application of AI, cloud and big data is paving the way for novel approaches and opportunities.” He further elaborated, “These emerging opportunities represent a new potential frontier for us, given our extensive accumulation of core technologies and expertise.”
He also provided detailed insights into LG’s AI vision of ‘Affectionate Intelligence’, which was unveiled earlier this year at CES 2024. Cho emphasized that “AI should fundamentally be used to care for and empathize with customers, provide tangible benefits and improve the customer experience,” a sentiment that deeply resonated with the attendees.
Following this, he announced, “LG is transcending its status from a global leader in the home appliance and consumer electronics to transform into a ‘Smart Life Solution Company’ that expands and interconnects various customer spaces and experiences.” He added, “I envision us collaborating to reinvent dreams as we undertake bold ventures, fueled by optimism for a brighter future and a better life.”
At the event, CTO Kim Byung-hoon spoke on the subjects of ‘Paradigm Shift’ and ‘LG’s Innovation Roadmap for the Future’, and vice president Han Eun-jung of AI Lab discussed ‘Daily Life with AI’. Professors from the University of Southern California and New York University were also invited to present on generative AI and robotics technology. A panel discussion on the theme of ‘Evolution of AI’ also attracted significant interest from the attendees.
Transition from a Leading Home Appliance Brand to a Smart Life Solution Company
Cho’s second agenda includes hosting a non-deal roadshow (NDR) on May 13, where he will interact with key executives from globally influential investment firms based in San Francisco. His strategy aims to depict LG’s transformation to a comprehensive ‘Smart Life Solution Company’. This transition is anchored in broadening the company’s business portfolio, which includes accelerating B2B business in areas such as EV components, HVAC, built-in appliances’ and signage solutions. The expansion of platform-based services like webOS, and venturing into new areas for LG such as robotics and EV charging, are also integral to this transformation plan.
In particular, Cho plans to highlight how LG is proactively engaging in the development and application of AI in its business operations. He aims to stress that creating tangible customer touchpoints is more crucial than merely having superior AI to provide authentic value and experience to customers.
In this regard, LG’s customer touchpoints, secured through its 700 million devices spanning diverse spaces from homes to vehicles and commercial areas, present a significant advantage that is unmatched by other global companies. LG’s goal is to realize Affectionate Intelligence in our daily lives by leveraging extensive real-time life data and expertise orchestrating devices and services to accelerate AI development using its devices as platforms.
Securing Global AI Allies and Discovering New Business Opportunities at the MS CEO Summit
Cho is also scheduled to attend the MS CEO Summit, a private, invitation-only event taking place in Seattle, where Microsoft’s headquarters is located, for three days starting from May 14. This summit serves as a platform for CEOs and representatives of globally leading companies to discuss and exchange ideas on various topics, including the economic and business environment, as well as industry trends.
LG is diligently working to establish world-class AI capabilities, guided by a ‘3B strategy’ that focuses on Building internal capabilities or Borrowing and Buying external resources. Given LG’s extensive global customer touchpoints and its possession of a vast amount of multi-faceted data and customer insights, the opportunities for future collaborations with globally influential tech companies are expected to become increasingly diverse.
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 84 trillion in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
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Elevate Your Virtual Reality Experience with KIWI design RGB Vertical Stand, Now Available on Meta’s Website

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LOS ANGELES, May 11, 2024 /PRNewswire/ — Top-tier VR accessories provider KIWI design has launched its latest product, the RGB Vertical Stand. This Meta-authorized accessory, designed to deepen users’ immersion in the metaverse, is now available on the official Meta website.

“KIWI design’s commitment to pushing the boundaries of virtual reality accessories takes another leap forward with the introduction of our new products,” said Ray,the CEO of KIWI design. “We are always dedicated to bringing innovative upgrades to VR device accessories, with the goal of enriching users’ virtual reality experiences.”
The newly launched RGB Vertical Stand features a user-friendly modular design with push-in assembly, making it easy to set up and use. It is compatible with Meta Quest 3, Quest 2, and Quest Pro, ensuring widespread usability. With a magnetic USB Type-C connector, it provides an effortless way to charge and display your headset. Users can also customize their display with 16 pre-set ambient multicolor RGB light options.
With VR technology constantly evolving, users are seeking more immersive experiences. As a leading manufacturer of VR accessories, KIWI design is committed to enhancing the user experience, through unique product designs. Since its establishment in 2015, KIWI design has acquired over 100 patents and has a diverse product lineup, including head straps, facial interfaces, VR stands, charging accessories, and controller grip covers.
KIWI design has also actively participated in the Made for Meta program, which is provided by Meta to strengthen its partnerships with leading brands to deliver accessories that enhance Meta products with more choice and a richer experience for everyone. KIWI design’s participation in this program validates its high-quality design standards.
The RGB Vertical Stand for Meta Quest 3, Quest 2, and Quest Pro and another specially designed authorized charging dock for the Meta  Oculus Quest 2 are now available for purchase on both KIWI design’s website and Amazon. For more information about our brand and products, please visit our website and follow KIWI design on Facebook, Instagram, X, YouTube and TikTok.
https://www.kiwidesign.com/
https://www.facebook.com/KIWIdesignOfficial
https://www.instagram.com/kiwidesignins/

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WIO Taps Gracenote to Revolutionize Television Broadcast Reporting

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LOS ANGELES, May 11, 2024 /PRNewswire/ — WIO LLC, parent company of the global TV broadcast airings platform, WIOpro™, has announced a new strategic agreement with Gracenote, the global content data business unit of Nielsen, to address the longstanding challenge of accurately tracking and collecting music royalties generated by broadcast television and digital programming, With this agreement, WIO will integrate Gracenote TV program metadata and show airings into its WIOpro™ (“When’s It On – Professional”) platform enabling performance rights organizations, copyright management organizations and other entities to better monitor broadcast schedules and identify when royalties have been earned.

By integrating Gracenote historical program data into WIOpro’s new LookBack™ feature, WIO is enhancing its reporting capabilities and empowering Collection Societies, Rights Management Companies and the royalty-earning community to more easily monitor and export broadcast airings and better understand collections opportunities.
“At WIO, we are committed to empowering collection societies and copyright holders around the world with our platform tools and unprecedented access to the best and most accurate television broadcast and streaming data available,” said Shawn Pierce, Co-Founder and CEO of WIO LLC. “We have enjoyed an incredible relationship with Gracenote for 10 years. With the solidification of this agreement, we are able to deliver an unrivaled dataset to the royalty and residual community in a way that has not been offered before.” said Adam Shafron, Co-Founder and CTO of WIO LLC.
“WIO’s platform developed to solve the difficult matter of royalty tracking only becomes more powerful based on the integration of accurate, timely and comprehensive Gracenote metadata,” said Scott Monahan, Director, Strategic Partnerships, Gracenote. “We look forward to the combination of WIOpro’s technology and Gracenote’s program metadata delivering on the promise of transforming music royalty collection so that rights holders can be fairly compensated for use of their work.”
WIO and Gracenote will be at the MusicBiz 2024 conference in Nashville, TN May 13 – 16. Contact Dave Pelman, COO of WIO LLC at [email protected] for media queries or to book an appointment for a product demonstration.
About WIO:WIO is a technology company dedicated to providing broadcast television and digital programming data tailored specifically for the royalty and residual collection industry. Through its platform WIOpro (wiopro.com), users obtain access to real-time broadcast insights, reporting and curated data delivery.
About Gracenote:Gracenote is the content data business unit of Nielsen providing entertainment metadata, connected IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote enables advanced content navigation and discovery capabilities helping individuals easily connect to the TV shows, movies, music, podcasts and sports they love while delivering powerful content analytics making complex business decisions simpler.
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