Artificial Intelligence
Why don’t we act more on climate change? Social media has the answers
Why don’t we act more on climate change? Social media has the answers
The global conversation on climate indicates high expectations of businesses to bring solutions yet skepticism about corporate greenwashing dominates
Paris, June 22, 2023 – Dassault Systèmes, Capgemini and Bloom today published the first of their “Social Intelligence for Climate Action” studies, which analyzes the reasons why, despite increasingly obvious signs of climate disruption, real actions are not being taken to address the challenge. The most prominent barrier that emerges from this analysis, between February and October 2022, is consumer skepticism generated by greenwashing. This period also saw an increase in eco-anxiety and frustration over the lack of reliable and relevant information to guide climate action.
The joint study set out to better understand the obstacles to climate action and how people can overcome them to limit the impact of global warming. To do this, Bloom, an artificial intelligence platform dedicated to social network analysis, analyzed the “global conversation on climate”, and in particular the obstacles to climate action, using a reference matrix on the subject1. Over 8 months, more than 330 million people expressed themselves on the subject with vigor and passion. If climate skepticism is now marginal (even if it generates a disproportionate echo, especially in the United States), the debate is raging on the best way to deal with the problem, in a year marked by a worsening of climate disruption, with dramatic human consequences (heat waves, drought, fires, floods, hurricanes …).
The main barriers to climate action that emerge from the 2022 study in order of prominence2, are:
- “Disconnected optimism” of companies and institutions about their environmental progress, whether significant or minor. As the real impact of this progress is often difficult to grasp, positive, opportunistic over-communication, sometimes in contradiction with expert analyses (in which case it can be referred to as “greenwashing”), creates a dissonance that generates mistrust and discourages action. Consumers, especially younger ones, have become more mature on these subjects and are now very sensitive to them. “Disconnected optimism” also concerns those who think that technology is the solution to the climate emergency to the point that it is not necessary to act.
- Lack of reliable information on solutions: citizens, in search of the “right information”, are paralyzed by contradictory information or misinformation, which provokes mistrust and a feeling of powerlessness. During 2022, an increase in the number of postings and the rate of engagement on this aspect was noted, marked by strong negative emotions. In this context, institutions and authorities such as the IPCC, which published its 6th report in April 20223, are highly anticipated references.
- Fear of negative social impacts of climate measures: social justice is at the heart of the climate conversation. In a year marked by inflation, the cost of living is becoming more of an issue in the debate on the drastic lifestyle changes needed to limit warming to 1.5°C (energy, transportation, food, etc.). Citizens are particularly concerned that the most vulnerable populations should not be the first victims.
- Delegation of authority: considering that climate action is the responsibility of others rather than oneself. The report shows that businesses are seen as the most able to act effectively in the long run, ahead of individual action, and far ahead of governments. Consumers consider that the “hummingbird” effect of individual actions is no longer sufficient in view of the scale of today’s climate urgency and that businesses, which are perceived as being responsible for part of the problem, have the capacity to have an impact on a large scale and more quickly than governments.
- Climate change despair: people feel helpless in the face of the impact of climate change, to the point of discouraging any action. This barrier, which has seen an increasing number of posts and engagements over the course of 2022, has the highest engagement and the largest proportion of negative emotions of all the barriers studied.
“In the fight against climate change, two elements will make a difference: scientific and accurate measurement, and collaboration and dialogue among all stakeholders. Our scientific measurement, simulation and planetary diagnosis capabilities have considerably progressed these past few years, allowing for more and more precise simulations and projections thanks to AI. At the same time, we need to reinforce our capacities to listen to all stakeholders and citizens so that everyone can contribute to the necessary changes at their level,” says Philippine de T’Serclaes, Chief Sustainability Officer, Dassault Systèmes. “In order to succeed in the 21st century transitions, we will need to maintain and reinforce the link between science, citizens, businesses and public institutions. In the era of platforms, we can precisely mobilize new capacities of collaboration, observation and communication, such as social media, to understand postures and overcome obstacles to climate action. This understanding will allow industries to innovate differently by mobilizing the collective imagination.”
“Public opinion has acquired a great maturity in the understanding of climate action, and the scale at which it needs to happen”, adds Cyril Garcia, Head of Global Sustainability Services and Corporate Responsibility at Capgemini and Group Executive Board Member. “Our research shows that businesses are in the front line, not just to adjust their business models towards a more sustainable economy, but also to be clearer and more transparent on the impact of their actions. However, today they are not necessarily equipped to respond to these expectations. The challenge for them will now be to work more closely with their partners and clients to restore credibility and trust in this debate, and drive all of the stakeholders towards a low-carbon economy.”
“Bloom’s research reveals that the sustainable development journey is not immune to the rise of misinformation and influence. The absence of strong points of reference leads to doubt, suspicion and discouragement when faced with the commitments of companies or governments. It is vital for brands to build a new, more militant narrative,” concludes Bruno Breton, founder and CEO of Bloom.
Methodology
Bloom analyzed content posted in English by individuals and organizations on social media (Twitter, Facebook, Instagram, YouTube, TikTok) between February and October 2022, representing more than 330 million actors, 14 million “documents” (posts and comments) and 480 million engagements (“likes”, emojis etc.).
About Dassault Systèmes
Dassault Systèmes, the 3DEXPERIENCE® Company, is a catalyst for human progress. We provide business and people with collaborative virtual environments to imagine sustainable innovations. By creating virtual twin experiences of the real world with our 3DEXPERIENCE platform and applications, our customers can redefine the creation, production and life-cycle-management processes of their offer and thus have a meaningful impact to make the world more sustainable. The beauty of the Experience Economy is that it is a human-centered economy for the benefit of all – consumers, patients and citizens. Dassault Systèmes brings value to more than 300,000 customers of all sizes, in all industries, in more than 150 countries.
For more information, visit https://www.3ds.com
About Capgemini
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of nearly 360,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2022 global revenues of €22 billion.
Get The Future You Want | www.capgemini.com
About Bloom
Bloom is a strategic-anticipation platform that enables brands, industries and institutions to detect trends and weak signals, anticipate crises and decipher communities on social networks. It was founded in 2017 by Bruno Breton – a media and social network expert who notably headed the social network research center at the Swiss Federal Institute of Technology Lausanne (Ecole Polytechnique Fédérale de Lausanne, EPFL) for five years – and Alexander Polonsky, a doctor in applied mathematics and neuroscience.
1 Discourses of climate delay, Lamb et al., Cambridge University Press, 2022. The article analyzes the arguments put forward to justify inaction against climate change, and classifies them into 4 categories: delegation of authority (“someone else should take action first”), disconnected optimism (“disruptive change is not necessary”), fear of the downsides (“emphasize the downsides”), or desperation (“it’s not possible to mitigate climate change”). For this study, Bloom also added a fifth category: lack of information.
2 In volume of conversations (posts and comments)
3 The publication of the IPCC report in April 2022 has generated a 56% increase in the volume of publications related to the barriers to climate action, compared to the previous month
Attachment
AI as Key Driver for Future Growth and Customer Experience Innovation
SEOUL, South Korea, May 13, 2024 /PRNewswire/ — LG Electronics’ (LG) CEO, William Cho, has embarked on a strategic business trip to the tech-rich western United States, a hotspot for global tech titans and dynamic AI dialogues. Throughout his week-long visit, Cho will focus on key tasks such as attracting top-tier AI talent, communicating the company’s vision and strategy to global investors and attending the influential MS CEO Summit. These endeavors are integral to LG’s comprehensive strategy to accelerate the incorporation of AI into all its business sectors.
AI as a Crucial Catalyst for Future Growth and Customer Experience Innovation
Throughout his trip, Cho aims to secure top-notch expertise in the AI field, an area that has recently surfaced as a critical turning point in the industry. He plans to leverage this as a springboard for transforming LG’s future business portfolio and revolutionizing the customer experience.
Annually, LG introduces approximately 100 million products to the market. Given a product lifespan of seven years, it’s estimated that nearly 700 million LG products are currently in use worldwide. Furthermore, the usage data gained from customers interacting with these devices exceeds 700 billion hours. Cho anticipates this enormous pool of usage data will help accelerate LG’s AI progression and the 700 million products will function not just as customer touchpoints but also as service platforms.
“AI, Cloud, and Big Data are new opportunities for LG”
Cho commenced his itinerary by hosting a tech conference in North America on the 11th in Cupertino, California. This program is aimed at drawing in top-notch talent from abroad. Key participants included LG’s AI Lab management team and executives from LG’s various businesses including Park Hyoung-sei, president of the LG Home Entertainment Company; Eun Seok-hyun, president of LG Vehicle component Solutions Company; Dr. Kim Byoung-hoon, CTO and executive vice president; Kim Weon-bum, CHO and executive vice president; and Dr. Sokwoo Rhee, head of LG’s North America Innovation Center.
LG extended invitations to about 50 AI experts currently working in large tech firms and startups in the Bay Area, as well as doctoral researchers from renowned universities in North America. The conference focused on discussions about the company’s vision, R&D strategy and the future trajectory of AI technology development.
Cho expressed, “In the face of transformative shifts such as electrification, servitization and digitalization sweeping across diverse industries, the application of AI, cloud and big data is paving the way for novel approaches and opportunities.” He further elaborated, “These emerging opportunities represent a new potential frontier for us, given our extensive accumulation of core technologies and expertise.”
He also provided detailed insights into LG’s AI vision of ‘Affectionate Intelligence’, which was unveiled earlier this year at CES 2024. Cho emphasized that “AI should fundamentally be used to care for and empathize with customers, provide tangible benefits and improve the customer experience,” a sentiment that deeply resonated with the attendees.
Following this, he announced, “LG is transcending its status from a global leader in the home appliance and consumer electronics to transform into a ‘Smart Life Solution Company’ that expands and interconnects various customer spaces and experiences.” He added, “I envision us collaborating to reinvent dreams as we undertake bold ventures, fueled by optimism for a brighter future and a better life.”
At the event, CTO Kim Byung-hoon spoke on the subjects of ‘Paradigm Shift’ and ‘LG’s Innovation Roadmap for the Future’, and vice president Han Eun-jung of AI Lab discussed ‘Daily Life with AI’. Professors from the University of Southern California and New York University were also invited to present on generative AI and robotics technology. A panel discussion on the theme of ‘Evolution of AI’ also attracted significant interest from the attendees.
Transition from a Leading Home Appliance Brand to a Smart Life Solution Company
Cho’s second agenda includes hosting a non-deal roadshow (NDR) on May 13, where he will interact with key executives from globally influential investment firms based in San Francisco. His strategy aims to depict LG’s transformation to a comprehensive ‘Smart Life Solution Company’. This transition is anchored in broadening the company’s business portfolio, which includes accelerating B2B business in areas such as EV components, HVAC, built-in appliances’ and signage solutions. The expansion of platform-based services like webOS, and venturing into new areas for LG such as robotics and EV charging, are also integral to this transformation plan.
In particular, Cho plans to highlight how LG is proactively engaging in the development and application of AI in its business operations. He aims to stress that creating tangible customer touchpoints is more crucial than merely having superior AI to provide authentic value and experience to customers.
In this regard, LG’s customer touchpoints, secured through its 700 million devices spanning diverse spaces from homes to vehicles and commercial areas, present a significant advantage that is unmatched by other global companies. LG’s goal is to realize Affectionate Intelligence in our daily lives by leveraging extensive real-time life data and expertise orchestrating devices and services to accelerate AI development using its devices as platforms.
Securing Global AI Allies and Discovering New Business Opportunities at the MS CEO Summit
Cho is also scheduled to attend the MS CEO Summit, a private, invitation-only event taking place in Seattle, where Microsoft’s headquarters is located, for three days starting from May 14. This summit serves as a platform for CEOs and representatives of globally leading companies to discuss and exchange ideas on various topics, including the economic and business environment, as well as industry trends.
LG is diligently working to establish world-class AI capabilities, guided by a ‘3B strategy’ that focuses on Building internal capabilities or Borrowing and Buying external resources. Given LG’s extensive global customer touchpoints and its possession of a vast amount of multi-faceted data and customer insights, the opportunities for future collaborations with globally influential tech companies are expected to become increasingly diverse.
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 84 trillion in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
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Artificial Intelligence
Elevate Your Virtual Reality Experience with KIWI design RGB Vertical Stand, Now Available on Meta’s Website
LOS ANGELES, May 11, 2024 /PRNewswire/ — Top-tier VR accessories provider KIWI design has launched its latest product, the RGB Vertical Stand. This Meta-authorized accessory, designed to deepen users’ immersion in the metaverse, is now available on the official Meta website.
“KIWI design’s commitment to pushing the boundaries of virtual reality accessories takes another leap forward with the introduction of our new products,” said Ray,the CEO of KIWI design. “We are always dedicated to bringing innovative upgrades to VR device accessories, with the goal of enriching users’ virtual reality experiences.”
The newly launched RGB Vertical Stand features a user-friendly modular design with push-in assembly, making it easy to set up and use. It is compatible with Meta Quest 3, Quest 2, and Quest Pro, ensuring widespread usability. With a magnetic USB Type-C connector, it provides an effortless way to charge and display your headset. Users can also customize their display with 16 pre-set ambient multicolor RGB light options.
With VR technology constantly evolving, users are seeking more immersive experiences. As a leading manufacturer of VR accessories, KIWI design is committed to enhancing the user experience, through unique product designs. Since its establishment in 2015, KIWI design has acquired over 100 patents and has a diverse product lineup, including head straps, facial interfaces, VR stands, charging accessories, and controller grip covers.
KIWI design has also actively participated in the Made for Meta program, which is provided by Meta to strengthen its partnerships with leading brands to deliver accessories that enhance Meta products with more choice and a richer experience for everyone. KIWI design’s participation in this program validates its high-quality design standards.
The RGB Vertical Stand for Meta Quest 3, Quest 2, and Quest Pro and another specially designed authorized charging dock for the Meta Oculus Quest 2 are now available for purchase on both KIWI design’s website and Amazon. For more information about our brand and products, please visit our website and follow KIWI design on Facebook, Instagram, X, YouTube and TikTok.
https://www.kiwidesign.com/
https://www.facebook.com/KIWIdesignOfficial
https://www.instagram.com/kiwidesignins/
Tweets by KIWIdesign_shop
https://www.youtube.com/channel/UCOzFWarIschBuBfNz01Oucw
TikTok – Make Your Day
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LOS ANGELES, May 11, 2024 /PRNewswire/ — WIO LLC, parent company of the global TV broadcast airings platform, WIOpro™, has announced a new strategic agreement with Gracenote, the global content data business unit of Nielsen, to address the longstanding challenge of accurately tracking and collecting music royalties generated by broadcast television and digital programming, With this agreement, WIO will integrate Gracenote TV program metadata and show airings into its WIOpro™ (“When’s It On – Professional”) platform enabling performance rights organizations, copyright management organizations and other entities to better monitor broadcast schedules and identify when royalties have been earned.
By integrating Gracenote historical program data into WIOpro’s new LookBack™ feature, WIO is enhancing its reporting capabilities and empowering Collection Societies, Rights Management Companies and the royalty-earning community to more easily monitor and export broadcast airings and better understand collections opportunities.
“At WIO, we are committed to empowering collection societies and copyright holders around the world with our platform tools and unprecedented access to the best and most accurate television broadcast and streaming data available,” said Shawn Pierce, Co-Founder and CEO of WIO LLC. “We have enjoyed an incredible relationship with Gracenote for 10 years. With the solidification of this agreement, we are able to deliver an unrivaled dataset to the royalty and residual community in a way that has not been offered before.” said Adam Shafron, Co-Founder and CTO of WIO LLC.
“WIO’s platform developed to solve the difficult matter of royalty tracking only becomes more powerful based on the integration of accurate, timely and comprehensive Gracenote metadata,” said Scott Monahan, Director, Strategic Partnerships, Gracenote. “We look forward to the combination of WIOpro’s technology and Gracenote’s program metadata delivering on the promise of transforming music royalty collection so that rights holders can be fairly compensated for use of their work.”
WIO and Gracenote will be at the MusicBiz 2024 conference in Nashville, TN May 13 – 16. Contact Dave Pelman, COO of WIO LLC at [email protected] for media queries or to book an appointment for a product demonstration.
About WIO:WIO is a technology company dedicated to providing broadcast television and digital programming data tailored specifically for the royalty and residual collection industry. Through its platform WIOpro (wiopro.com), users obtain access to real-time broadcast insights, reporting and curated data delivery.
About Gracenote:Gracenote is the content data business unit of Nielsen providing entertainment metadata, connected IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote enables advanced content navigation and discovery capabilities helping individuals easily connect to the TV shows, movies, music, podcasts and sports they love while delivering powerful content analytics making complex business decisions simpler.
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