Insider, a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences on autopilot, powered by Generative and conversational AI. Insider is trusted by 1,200+ leading enterprise companies and high-growth startups, including Samsung, Coca-Cola, GAP, Marks & Spencer, Virgin, Burger King, Toyota, Santander, Vodafone, Madeira Madeira, Adidas, Singapore Airlines, CNN, Lenovo, and many more, to help global brands accelerate growth and deliver the fastest time to value.
LONDON, Sept. 19, 2023 /PRNewswire/ — Insider, a single platform for delivering individualized, cross-channel customer experiences, has once again been recognized as the #1 leader in G2’s Fall’23 reports with the highest user satisfaction score of 100/100 across six categories. For the seventh year running, Insider has topped the charts across Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, Personalization Engines, Customer Journey Analytics, and E-Commerce Personalization.
Insider has been awarded the highest scores in over 145 Grid Reports and Indexes, including Momentum Grid Reports, Regional Grid Reports, Implementation Index, Relationship Index, Usability Index, and Results Index. Insider’s scores resoundingly outshine other vendors across key categories, including Braze, Klaviyo, Bloomreach, Salesforce, Adobe, CleverTap, Emarsys, and MoEngage.
See a full comparison report of Insider x Braze x Klaviyo x Bloomreach x Salesforce x MoEngage
Ranked #6 Globally in G2’s Fall Reports Across All Product Categories
For the seventh year in a row, Insider has retained its position as the #6 Best Software Product in the world, with the most #1 rankings. Insider has the highest G2 scores in G2’s Winter’23, Spring’23, and Summer’23 reports, and is now placed amongst other leading industry vendors, such as Google, HubSpot, GitHub, Zoom, and Monday.com.
Insider also topped the charts in G2’s Best Software Awards for 2023 across multiple categories, including Top 100 Software Products, Top 50 Marketing Products, Top 50 Commerce Products, Top 100 Highest Satisfaction Products, Top 100 Fastest Growing Products, and more. In the regional rankings, Insider was #4 in the Top 50 UK Companies and #12 in the Top 50 EMEA Companies lists, in addition to being ranked #17 in the Top 100 Software Products list.
#1 Personalization Software with a Score of 99
Marketing and eCommerce professionals love Insider for its personalization capabilities across different channels, helping brands create relevant customer journeys wherever customers are. Beyond offering 10+ messaging channels and hundreds of APIs—including email, SMS, WhatsApp, and more—Insider also helps brands deliver AI-powered product recommendations, create gamified and visually appealing social media-like experiences, and show personalized search results for online shoppers. Insider empowers brands to create seamless experiences across desktop, mobile devices, and tablets.
With an overall score of 99/100 for Personalization, Insider is ahead of its major competitors: Braze (91/100), Klaviyo (90/100), ActiveCampaign for Marketing (87/100), Iterable (83/100), Bloomreach (77/100), and MoEngage (72/100). Insider also scored highest (97/100) in features like A/B Testing, Optimization, Behavioral Targeting, Template Library, Marketing Campaigns, Triggered Messages, Personalized Messaging, Web and Mobile Personalization, Guided Selling, and Recommendations.
Insider was also recently named a Leader in the 2023 Gartner Magic Quadrant™ for Personalization Engines for the third year running, with the highest scores in all three personalization use cases: Marketing (3.99/5.0), Digital Commerce (4.11/5.0) and Services and Support (3.94/5.0).
“We saw a conversion rate uplift of 14.4% and 12X ROI from Insider’s Personalization suite in less than a quarter.”
Product Owner, The Body Shop
#1 Customer Data Platform with a Score of 99
Insider’s Customer Data Platform (CDP) helps brands connect and consolidate siloed data from multiple offline and online sources, including CRM data and much more. Its actionable CDP goes beyond data unification to help marketers leverage data to create personalized experiences across multiple channels based on each user’s individual behavior, interests, and preferences. The actionable layer of Insider’s CDP helps marketers target the right target audiences with the most relevant messages on the right channels at the right time.
With an overall score of 99/100, Insider is ahead of all other vendors for Customer Data Platforms: Klaviyo (91/100), Bloomreach (86/100), Segment (85/100), and SAP CDP (75/100). Insider also scored highest (95/100) in features like Data Enrichment, Data Expandability, Predictive Modeling, Multi-Device Orchestration, and Marketing Metrics.
Insider was also named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment
“Insider’s Customer Data Platform (CDP) helped us consolidate all the data from different channels and bring it into meaningful insights from where we could segment audiences better to build personalized campaigns.”
Growth and Digital Marketing Director, Harvard Business Review
#1 Mobile Marketing Software with a Score of 98
Insider continues to develop industry-leading mobile solutions for mobile-first brands. In addition to helping brands improve mobile app experiences, Insider helps brands engage users on other mobile-specific channels like App Push, SMS, WhatsApp, and Email, helping them create a holistic, cross-channel mobile marketing strategy.
With an overall score of 98/100 for Mobile Marketing, Insider is ahead of major competitors: Braze (97/100), Attentive (86/100), CleverTap (82/100), Iterable (74/100), and MoEngage (72/100). Insider also scored highest (96/100) in features like Segmentation, Optimization, Push Notifications, Email Marketing, Coupons and Promotions, and Dashboards.
“We’ve seen a conversion rate uplift on our mobile platforms by getting the audience’s attention with rich push notifications and advanced segmentation.”
Group Manager, L’Oreal
#1 Customer Journey Analytics Software with a Score of 98
Insider helps brands create orchestrated and connected customer journeys across channels to target the right users with advanced segmentation capabilities and personalized content to drive higher conversions.
With an overall score of 98/100, Insider is ahead of major competitors for Customer Journey Analytics: HubSpot Marketing Hub (88/100), MoEngage (80/100), WebEngage (66/100), and Emarsys (63/100). Insider scored highest (95/100) in features like Dynamic Segmentation, Journey Optimization, Journey Mapping, Journey and Trends Reporting, and Dashboards.
Insider also scored 97/100 for Integration capabilities—10% higher than the industry average, thanks to integrations with CDPs like Segment and Tealium, and analytics platforms like Amplitude and Mixpanel, to help brands connect data between multiple platforms, create personalized campaigns across channels, and measure the performance of campaigns. Beyond this, Insider enables integrations with other Email, SMS, CRM, Chat, Social platforms, and more to connect outsourced tools to Insider’s offerings.
“Insider offers seamless cross-channel marketing with personalized experiences. We’ve been able to map individual customer journeys using the customer journey orchestration tool.”
Ecommerce Director, Slazenger
Insider climbs to #3 position in Marketing Automation Software
Insider helps marketers create engaging cross-channel customer experiences across channels like on-site, mobile app, email, SMS, WhatsApp, push notifications, and ad platforms like Google Ads and Facebook Ads—all from a single platform.
From segment identification to journey creation to message content creation, Insider’s AI-powered and machine learning capabilities allow marketers to build revenue-boosting, personalized, 1:1 cross-channel customer experiences within minutes—dramatically increasing productivity and efficiency.
The robust automation capabilities provided by Insider is one of the major reasons why Insider is rated highest on Ease of Use (96/100) and delivers ROI faster than any other vendor.
With an overall score of 88/100, Insider is ahead of major competitors for Marketing Automation: Braze (88/100), Klaviyo (85/100), MailChimp All-in-one Marketing Platform (84/100), Iterable (77/100), CleverTap (73/100), Bloomreach (72/100), and MoEngage (71/100). Insider also scored highest (98/100) in features like Integrations, Segmentation, A/B Testing, Customization, Email Marketing, Performance, and Reliability on Marketing Automation.
Insider was also recognized as a Leader in The Forrester Wave™:Cross-Channel Campaign Management (Independent Platforms) Q3, 2021.
“Insider is a top-tier marketing automation platform for winners looking to seamlessly improve cross-channel marketing by personalizing experiences.”
Digital Content and Web Design Director, Puma
98/100 for Assured Product Direction Reinforces Insider’s Product Roadmap
Insider is committed to broadening its product portfolio to empower brands in delivering highly personalized experiences for accelerated and enhanced ROI. Insider’s ability to consistently release industry-leading solutions, including Generative AI capabilties and WhatsApp Commerce, has reinforced the belief in its product roadmap. 98% of users believe Insider’s product is heading in the right direction, while 97% of would be open to recommend them to other businesses looking for an AI-led, personalized, cross-channel journey orchestration solution.
“Insider’s personalization suite for the web and mobile have been amazingly efficient in helping us offer a sensible, truly customer-focused experience that our customers love. You can’t really go wrong with Insider, as we discovered from our experience with the product’s growth. ”
Digital Operations Director, IKEA
Read all reviews for Insider on G2 >
Contact Insider’s growth consultants for a personalized demo to discover how Insider can help you overcome your toughest growth challenges.
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Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger), and more
Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as a Leader in the Gartner Magic Quadrant for Personalization Engines 2023, Leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2. Insider is also the #1 G2 Leader in 6 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by 1,200+ leading enterprise companies and high-growth startups, including Samsung, Coca-Cola, GAP, Marks & Spencer, Virgin, Burger King, Toyota, New Balance, Santander, Vodafone, L’Oreal, Samsung, Madeira Madeira, Adidas, MediaMarkt, Nissan, Singapore Airlines, Avon, CNN, BBVA, Lenovo and many more, to help global brands accelerate growth and deliver the fastest time to value.
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ComplyCube Unveils No-ID Age Estimation to Address Growing Global Age-Restriction Regulations
SAN FRANCISCO, Oct. 2, 2023 /PRNewswire/ — ComplyCube, the global Identity Verification (IDV) platform, has launched a new Age Estimation feature to safeguard minors online and protect the vulnerable. The new capability complements its existing IDV-based Age Verification solution, offering an alternative to businesses that require a lower level of identity assurance.
The AI company says the new solution leverages advanced biometric technology to derive dependable age estimations from a single selfie in seconds. The bias-tested algorithm also examines the selfie for liveness signals to prevent presentation attacks, including screen replays, 3D masks, and deepfakes.
Furthermore, the new service boasts privacy-by-design capabilities, such as configurable automatic redaction for selfies customizable per jurisdictional regulations or use cases. This makes the service ideal for seamless age-gating across the globe while adding an extra layer of protection against spoofing.
“Our multi-step pipeline and data-centric approach have enabled us to tackle ethnic, genetic, age, and gender variance to provide our clients with a fair and robust age estimation,” explains Harry Varatharasan, Chief Data Scientist of ComplyCube.
The introduction of the new features comes as concerns mount over the ease with which minors can access inappropriate digital content. While some age-verification measures have been put in place, they are disturbingly simple to evade, especially when they are based solely on entering a birth date or are vulnerable to Virtual Private Network (VPN) manipulation. A UK-based study reports that 23% of minors say they can easily sidestep such VPN limitations, while another study highlights that a staggering 56% of children aged 11 to 16 have encountered explicit material online.
In response to these growing concerns, various jurisdictions are introducing robust regulatory frameworks aimed at mandating more rigorous age-verification procedures to enhance the safety of minors online. Key legislative efforts include the UK’s Online Safety Bill, the European Union’s Digital Services Act, and California’s Age-Appropriate Design Code Act. These laws aim to establish stricter guidelines and obligations for digital platforms, thereby creating a safer online environment for younger users.
Dr. Tarek Nechma, CEO of ComplyCube, adds that “the launch of our Age Estimation feature emphasizes our pledge to ensure that minors are shielded from content beyond their years while streamlining user experience for all and building trust at scale.”
Beyond its primary goal of safeguarding children online, the feature provides additional benefits to companies operating in regulated industries that fall under a lower level of scrutiny than financial institutions. Dating apps, e-commerce, gambling, gaming, and similar businesses can now:
Enhance User Experience: Age estimation streamlines age checks, promoting faster onboarding and better retention.Simplify Regulatory Adherence: Industries can effortlessly meet age-specific regulations, safeguarding their reputation and reducing legal risks.Ensure Data Minimization and Privacy: Estimating age masks or limits sensitive data collection, aligning with top-tier data protection standards.ComplyCube’s new Age Estimation solution offers a more streamlined approach to age verification. By reducing obstacles for users and enhancing conversion rates, it brings a balance of efficiency and trust. The one-stop-shop IDV platform also underscores its commitment to responsible digital interactions, especially when it comes to safeguarding minors.
ComplyCube is a top-tier SaaS platform specializing in Identity Verification (IDV), Anti-Money Laundering (AML), and Know Your Customer (KYC) compliance. It serves a diverse client range spanning financial services, telecommunications, transport, healthcare, e-commerce, cryptocurrency, FinTech, and more.
ComplyCube’s platform, which is ISO-certified and has received multiple awards, prides itself on offering the quickest omnichannel integration available in the market. Its Low/No-Code solutions, API, Mobile SDKs, Client Libraries, and CRM Integrations make this possible.
Visit www.complycube.com to learn more.
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UNLEASH World Returns to Showcase Fortune 500 Companies Transforming the Future of Work
From startups to the Fortune 500, the event will showcase the leaders and technologies changing the world of workSpeakers include senior HR and business leaders such as L’Oréal Deputy CEO, Barbara Lavernos, JB Academy Founder, Josh Bersin, Spotify CHRO, Katarina Berg, and Sodexo CHRO, Annick de Vanssay, as well as England Rugby legend, Jonny Wilkinson CBEImagine a future where the boundaries of HR are redefined, and business is transformed. That future becomes a reality this year at UNLEASH World 2023, as 5000+ HR leaders from 100+ countries will arrive for the industry gathering of the yearLONDON, Oct. 2, 2023 /PRNewswire/ — UNLEASH, the fastest-growing HR events across Europe and the US, returns to Paris for its 11th year on 17-18 October, 2023. Organised by UNLEASH, a global digital media and events business dedicated to HR, technology, learning and recruitment leaders, the flagship UNLEASH World conference has been the epicentre for HR, recruitment, learning expertise and tech influence for the last decade. This year, it returns to explore the transformative power of technologies such as AI in shaping the future of work.
Set across 12 theaters, UNLEASH World attendees will hear from visionary keynote speakers including CEOs from L’Oréal, Aliaxis and Roullier Group, CHROs from Airbus, Spotify and Sodexo, and Rugby legends, Jonny Wilkinson, CBE and Serge Betsen. With a diverse range of keynote speakers, interactive sessions, and networking opportunities, UNLEASH World provides cutting-edge insights and best practices for everyone – from CEOs to HR leaders and executives.
“UNLEASH is the most influential HR event in the world, where attendees are given the opportunity to meet the who’s who of the industry from some of the most exciting brands and employers in the world – under one roof, over two days of face-to-face meetings,” said Marc Coleman, CEO and Founder at UNLEASH. “Massive thanks too to our Headline Sponsors who are the heartbeat of the HR Industry and help ensure UNLEASH is the go-to global event for HR Leaders, including: AWS, Bob, Deloitte, Eightfold, Phenom, Qualtrics, SAP SuccessFactors, Visier, Workday, and Workhuman”.
Through keynotes on the main stage and further breakout stages, attendees will gain on some of the most pressing topics including:
Creating an Exponential Organization in the Modern EraThe Adaptive Enterprise – HR Technology in the Age of AITech & Human Harmony in a Hyper-Connected WorldHarnessing the Power of Resilience and ReinventionMastering Employee Connection and the Social Contract in Today’s Talent LandscapeThe speaker roster itself is star-studded with 200+ of the best in the HR industry with speakers including:
Jean-Claude Le Grand, CHRO, L’OréalKatarina Berg, CHRO, SpotifyJosh Bersin, Founder & CEO, The Josh Bersin CompanyNatalia Wallenberg, CHRO, Ahold DelhaizeSalim Ismail, Founder, OpenExOAnika Grant, CPO, UbisoftThierry Baril, CHRO, AirbusBeatriz Rodriguez, Chief Talent and DEIB Officer, BayerReza Moussavian, VP of People Products, ZalandoMaud Alvarez-Pereyre, Chief People & Transformation Officer, LVMHAndrew Elston, Global Head, Workforce Strategy Enablement, HSBCLaura Hingel, Global Head of Talent & Employer Branding, Christian DiorHenrik Hansen, VP Global Head of Integrated People Services, PhilipsDenise King, Vice President, Global Benefits and Payroll, MedtronicArtur Nejmark, Head of HRIS Operations, Volvo GroupIntroducing the UNLEASH World Startup Program: A veritable launchpad for trailblazing entrepreneurs in the HR and Future of Work. UNLEASH has been the launchpad for the future of HR Tech, this high-impact platform has already seen its network of startups raise an astounding €10 billion in funding. 2023 UNLEASH World Startup Award offers an unparalleled opportunity for early-stage companies to break through. Established in 2011, this accolade has proven to be more than just a trophy; it’s a gateway to funding and exponential growth. Our last four champions and runner-up’s secured game-changing funding within months. Those interested in entering the award can find out more here.
For more information, including the agenda and how to register for the event, visit https://www.unleash.ai/unleashworld.
UNLEASH is the go-to marketplace for human resources and breakthrough technologies that shape the future of work, and is an essential source of news, analysis and market trends that inspire and empower organisational leaders worldwide. UNLEASH is a platform to share ideas that work, network and do business, and its mission is to be the world’s number one destination and marketplace for human resources, recruitment and learning leaders globally. UNLEASH is headquartered in London, UK with operations across Europe and the United States.
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BACARDÍ® RUM TO LAUNCH THE FIRST A.I. POWERED ALBUM PRODUCED BY GRAMMY WINNER BOI-1DA
The latest evolution of the iconic rum brand’s Music Liberates Music programme will use cutting-edge generative A.I. software to give a global collective of artists including UK singer/songwriter Bellah access to Boi-1da’s best-in-class production talent.
HAMILTON, Bermuda, Oct. 2, 2023 /PRNewswire/ — Continuing its mission to support emerging talent, BACARDÍ and Grammy Award-winning producer Boi-1da are once again partnering to launch this year’s evolution of the longstanding ‘Music Liberates Music’ programme: The A.I. Powered Album. Dropping this November, The A.I. Powered Album will champion works by five global up-and-coming artists in a one-of-a-kind project exploring how A.I. can be positively leveraged to provide emerging talent unprecedented opportunities. For the first time since the campaign’s inception, each artist will have the opportunity to try out multiple demos with Boi-1da’s star-powered beats, using a generative A.I. trained on the award-winning producer’s sound, to ultimately finalise one incredible track. Together, the tracks will be offered to fans as the first-ever A.I. powered EP produced by Boi-1da.
The A.I. Powered Album will feature tracks from UK-based singer Bellah as well as Ghanian-raised rapper Blackway, American R&B singers Floyd Fuji and Kyle Dion, and Canadian R&B artist Savannah Ré. Over several weeks, each artist will feed their tracks into a state-of-the-art generative A.I. tool, which has been trained on a selection of beats from Boi-1da’s unreleased catalogue and will learn the sounds and cadence of his unique musical style. After submitting their demos to Boi-1da, each artist will work alongside him to refine their works, resulting in the EP’s final set of songs to be released this November.
Bellah, from North London, has a special knack for gliding over classic R&B instrumentals and captivating audiences. With a handful of EPs under her belt, the burgeoning British/Nigerian singer/songwriter has proven why she is at the forefront of the UK R&B industry. In her third and most recent piece, Adultsville, Bellah explores what it means to evolve into a woman in the modern world. It’s the inner page of a journal that, in looking back on her life and work as a whole, she describes as the “most transforming, traumatic, eye-opening, beautiful, and awful chapter of my life.”
With a style that combines traditional R&B with an Afro influence, Bellah’s very likable and sincere lyricism shines just as brightly as her voice. Her British-Nigerian ancestry lends an Afro influence to that unfiltered R&B, a sound that has been praised by Complex and BBC 1Xtra, which named her first hit their Track Of The Week. As a rising star in the music and entertainment industry, she’s already garnered a MOBO nomination, cementing her status as one of the most promising talents in the UK music scene. With over 1 million monthly listeners on Spotify, Bellah has captivated a wide audience with her music.
As with each Music Liberates Music programme, all proceeds from the project will directly benefit the participating artists. All copyright and subsequent revenue from the tracks will remain with the artists and Boi-1da. Fans can enjoy The A.I. Powered Album available for purchase as a limited-edition vinyl as well as for free on streaming platforms, such as Spotify, this November.
“This is the fifth year we’re bringing Music Liberates Music back for artists and fans alike. We’re proud to continually support emerging talent with new resources that fuel creativity and collaboration,” said Laila Mignoni, Global Head of Brand Marketing Communications for BACARDÍ rum. “Ultimately, our goal is to provide opportunity and access to rising artists in the industry, so it’s been exciting to broaden Boi-1da’s capabilities, allowing him to work with multiple artists on multiple tracks, simultaneously as one producer. We know the conversation around AI has been a challenging one, so approaching this project with the utmost respect and protection for the artist was key in developing this new tool. The technology is, and always should be, complementary to each artist’s work and protective of all the creatives involved.”
“I’m thrilled to work with BACARDÍ on this ground-breaking new iteration of Music Liberates Music exploring AI as a tool to enrich human creativity,” says Boi-1da. “One of the most fulfilling responsibilities I have as a producer is to work with up-and-coming talent. Through the A.I. Powered Album, we’ve provided unprecedented access to my personal production style. I’m able to work with an international collective of artists simultaneously, while still honouring their creative autonomy. Music as an art has continually grown thanks to innovative technology, and with AI, I believe we can revolutionise the music industry for good if we view it as a way to provide opportunities that enhance music’s human element, rather than replace it.”
For more information and updates on the launch of The A.I. Powered Album follow @bacardi_uk on all social channels or visit Bacardi.com.
About BACARDÍ® Rum – The World’s Most Awarded Rum In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardi Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 1,000 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. http://www.BACARDÍ.com/
The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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SOURCE BACARDÍ® Rum©2023. BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS.
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