Insider Named a Leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines



Insider, one platform for individualized cross-channel customer experiences, today announced its position as a Leader in 2021 Gartner Magic Quadrant for Personalization Engines.

Read the report  to find out why Insider has been named a Leader, and why we believe it’s personalization and AI-powered optimization capabilities make it the #1 choice for top global brands across industries.

Insider receives among the highest 2 product scores (4.0/5.0) for the Optimization Critical Capability in the 2021 Critical Capabilities for Personalization Engines.

We believe, harnessing advanced segmentation to reveal the best performing customer journey paths and selecting the next best channels (where customers are most likely to engage) as well as relevant product recommendations to help brands deliver individualized digital experiences to their customers are strong differentiators.

Learn more here.

Unique features for digital commerce brands

Trusted by 800+ top brands, we believe Insider’s unique features improve digital commerce conversion significantly. These features include 44+ deep learning recommendation algorithms, 120+ triggers and segments as well as an extensive use-case-based template engine that enable marketers to launch precise personalizations in just a few clicks.

Highest ROI, fastest time to value (TTV)

We believe, Insider helps drive key personalization metrics with the highest ROI and provides the fastest time to value in the market for top global brands across industries.

Find out how the world’s leading brands are driving their growth with Insider.

–  Yves Rocher: 7X ROI in 5 months; 39% AOV Uplift; 18.6% Conversion Rate Uplift
–  Toyota: 54% increase in traffic to car details page; 166% increase in test drive applications;
–  Samsung: 275% Conversion Rate Uplift; 9% of all Galaxy Sales

What’s ahead?

Insider has been positioned as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines this year. With its future-proof technologies the SaaS company has even bolder plans for next year.

Insider’s Co-Founder & CEO, Hande Cilingir highlights: “We’ve been positioned as a Leader in the Gartner Magic Quadrant for Personalization Engines this year. In the last year we had the pleasure of partnering with remarkable brands like Santander, Marks & Spencer, L’Oréal, GAP, Coca-Cola, and high-growth startups like MadeiraMadeira and Monocloth. Backed by our future-proof technologies, uncommon features and highly progressive teams, in our opinion, we have made our mark as a leader for marketers driving the growth of top global brands. This is just the beginning and we are working on exciting projects that will shake the ground in our industry. We’ve bigger and bolder plans to top the charts in our industry.”


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