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Artificial Intelligence

Scibids AI generates $2.5M in media efficiencies for PokerStars

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Scibids, the global leader in artificial intelligence (AI) for digital marketing, announced that it has implemented its AI as a service solution for online poker cardroom, PokerStars, generating $2.5m in media efficiencies, and over 50 employee working days during 2022.

Across 2022, 207 YouTube IOs were managed and optimised by Scibids AI, which pushed more than 90,000 optimisations on these campaigns. When compared to the DSP benchmarks, this brought an average uplift of 66.62% across campaigns along with an improvement in cost efficiencies. For every $1 invested in Scibids, PokerStars generated $5.33 in return.

Each year, the online poker cardroom launches hundreds of YouTube campaigns, which requires a huge amount of time and resources from its team, in planning, monitoring and adapting every iteration of a campaign.  In order to maximise the effectiveness of these campaigns, PokerStars needed a partner that could automate the optimisation of its campaigns, whilst maintaining performance to generate efficiencies.

Seamlessly integrated within the demand side platforms (DSPs) and complementing existing ad tech infrastructure, Scibids’ customisable AI algorithms introduce dynamically-generated bidding rules to deliver advanced media buying outcomes aligned to specific business goals. Leveraging Scibids’ Autoplug feature, this automatically optimised PokerStars’ YouTube activity,  ensuring the CPV and CPMs remained as low as possible, while saving staff time across the company to focus on higher value tasks. This was achieved while also delivering the daily required budget assigned by the brand, on hundreds of IOs to maximise the opportunity on the best performing lines.

Tom Turtle – Team Lead, Display & Programmatic, PokerStars, said: “Technology is in our DNA at Pokerstars, and it is part of our strategy to collaborate with best-in-class vendors in every business area to drive the best results. In particular, AI applications are having a huge impact today and working with Scibids was a no-brainer for us to step change the effectiveness and ROI of our large scale digital advertising operations.”

Matt Nash, Managing Director UK, Scibids, commented: “Brands like PokerStars are increasingly asking for more transparency in their media buys and to understand the data and objectives behind ad decisioning. We are incredibly proud that our work with PokerStars has allowed them to focus on higher value tasks, and ultimately deliver spend growth and sustained competitive advantage for the brand.”

Artificial Intelligence

Mexican city of Chihuahua to host TCI Global Clusters Conference in October

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CHIHUAHUA, Mexico, May 16, 2024 /PRNewswire/ — Due to its extensive focus on cluster development to boost the economy, the city of Chihuahua in northern Mexico is to host the 27th TCI Global World Conference in October. The event will gather global experts in automation, artificial intelligence, economic development schemes, new business models, and venture capital for the supply chain.

The conference, scheduled for October 8-10 this year, will feature prominent speakers including Italian economist Mariana Mazzucato, a global authority on economic development, and Rebeca Hwang, an expert in artificial intelligence and automation.
Luis Oliver Torres García, director of Economic Development of the State of Chihuahua (DESEC) and a member of the TCI Network, told EFE that the city of Chihuahua has been a key player in this organization, which is why the event will be held in this northern Mexican state, a national leader in exports due to its extensive maquiladora industry.
Torres García explained that a cluster is an organization that brings together the private sector, academia, and the government to develop a specific economic sector through a joint strategy, and the event will include economic development organizations from 80 countries.
“This forum is precisely for that, to see what is happening between regions, what they are doing in Europe, how other countries are handling it, what other development agencies are doing in terms of supporting companies”, said the economic development specialist.
The city of Chihuahua was chosen to host the 26th TCI Global World Conference on 2023, for its emphasis on economic development and amid Mexico’s rise as one of the main destinations for nearshoring or business relocation.
Regarding automation, Hwang will present her research on reducing the direct presence of employees on production lines to handle complex situations such as the 2020 pandemic without needing to halt operations. Meanwhile, Mazzucato will explain how major economic changes worldwide started with governments.
Founded in 1998 and based in Barcelona, TCI Network recognizes Chihuahua Capital as the fifth-best city in Mexico for entrepreneurship, the fifth worldwide in aerospace investment, and the second-best city in Mexico for quality of life.

View original content:https://www.prnewswire.co.uk/news-releases/mexican-city-of-chihuahua-to-host-tci-global-clusters-conference-in-october-302147651.html

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Artificial Intelligence

Databarracks acquires PlanB Consulting

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Award winning Business Resilience Consultancy joins Databarracks
LONDON, May 16, 2024 /PRNewswire/ — Databarracks, the technology and business resilience specialist has acquired Glasgow based PlanB Consulting to enhance its Operational Resilience and Cyber Continuity consulting practice.

Chris Butler, Resilience Director, Databarracks, commented: “We are thrilled to have PlanB join us. PlanB has been a powerhouse in Business Continuity and Resilience for almost two decades. They’re widely known, highly respected and one of the true thought-leaders in our industry. Led by the highly respected Charlie and Kim Maclean-Bristol, they are a multi-award -winning Business Continuity Consulting business and stalwarts of the resilience community.”
Kim Maclean-Bristol, Co-Founder and Director of PlanB, explained: “We’re pleased to find a home with an organisation that gives us a broader market reach and shares our values and vision for changing the way we make organisations resilient. Together we bring a wide range of consulting skills, real-world expertise and can now offer a complete range of Business Continuity, Crisis Management and Cyber Resilience services.”
Customers of the combined business can now benefit from a full suite of end-to-end Operational Resilience services. From Data Protection, Disaster Recovery, Business Continuity and Incident Response, through to Cyber Incident Exercising from a National Cyber Security Centre Assured Service Provider.
Mike Osborne, Chairman, Databarracks: “There is no better independent Business Continuity Consultancy than PlanB. I’ve spent 30+ years in the industry and over the last few years the market has fundamentally changed. 
“The old guard of BC specialists has been absorbed by generalist IT service providers. Sungard Availability Services sadly went into administration in the UK. Throughout the pandemic, many of the smaller consulting providers took in-house roles, leaving ‘the big four’ as an expensive alternative. 
“The Operational Resilience market has become fractured across Cyber, Data Protection, IT Recovery and Business Continuity Planning, now leaving few, if any, genuine specialists dedicated to end-to-end resilience. 
“This acquisition creates a market-leading Data Protection, Technology Recovery, Business Continuity and Cyber Resilience business offering in one.”
Chris Butler further commented that: “The world is undoubtedly more volatile and uncertain. Supply chains have come under extreme pressure and business interruptions remain highly likely. The cyber arms race shows little sign of peaking, and by the end of the decade there will likely be few businesses that haven’t been targeted and impacted.
“The organisations that thrive will be those who are prepared for this changing environment. PlanB strengthens this integrated approach, cultivating dynamic leadership, adaptive operations, robust technology and supportive supply chains to enable businesses to survive and prosper.” 
About Databarracks
Databarracks is the technology and business resilience specialist.
In 2003, we launched one of the world’s first managed Backup services to bring indestructible resilience to mission-critical data.
Today, we deliver award-winning IT resilience and continuity services. We help organisations get the most out of the cloud and protect their data, wherever it lives.
And we back this up with unbeatable support. There’s no such thing as ‘above and beyond’ for our engineers because they only work to one standard: to keep your systems running perfectly.
Enterprise-class continuity, security, and resilience. Accessible for all.
 

View original content:https://www.prnewswire.co.uk/news-releases/databarracks-acquires-planb-consulting-302147641.html

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Artificial Intelligence

Persistent Achieves Premier Services Partner Status with Snowflake, Boosting Data Management and Analytics Capabilities

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SANTA CLARA, Calif. and PUNE, India, May 16, 2024 /PRNewswire/ — Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT), a global Digital Engineering and Enterprise Modernization leader, today announced that it achieved Premier Services Partner status with Snowflake, the Data Cloud company. As a Premier Services Partner, Persistent will be able to accelerate clients’ data journeys, enabling them to leverage the Snowflake Data Cloud’s flexibility, accuracy, and scalability. It reaffirms the Company’s commitment to becoming the preferred data partner for global clients, helping them maximize business value from their data. The Premier Services Partner status, complemented by being a Technology Validation Partner for Snowflake, underscores Persistent’s deep proficiency in the platform and its core technologies.

Reaching this level of partnership demonstrates Persistent’s expertise in data management and analytics, encompassing data lake architecture, engineering, warehousing, and cloud solutions powered by AI and Machine Learning applications. It illustrates the Company’s success in helping clients build and modernize their data platforms, develop innovative solutions, and migrate data on the Snowflake Data Cloud.
Persistent’s track record of delivering high-value projects in the Data Cloud demonstrates reliability and capability in the data and analytics space. This includes Persistent iAURA, a suite of AI-powered data solutions that accelerates a business’s transformation to become an AI-driven enterprise. Combining data and AI, iAURA rapidly provides insights from business data, rationalizes legacy reports, and helps manage costs. Supported by numerous Snowflake-certified team members, the Company offers unmatched expertise to help clients overcome business challenges by leveraging data to derive relevant insights and make informed decisions.
Bidish Sarkar, Senior Vice President – Data and Analytics, Persistent:”Achieving Premier Services Partner status fortifies our long-standing partnership with Snowflake. Data plays a crucial role in making informed decisions, enhancing customer relationships, improving operational efficiency, and fostering innovation. This elevation recognizes our commitment to excellence and innovation in data analytics and strengthens our position to deliver solutions that leverage Snowflake’s advanced capabilities. The opportunities with Snowflake are vast, and we look forward to driving even more impactful outcomes for clients with Snowflake.”
Amy Kodl, Vice President, GSI and Americas Alliances, Snowflake:
“Through our continued work with Persistent, we’re helping joint customers leverage their data assets more effectively to push the boundaries of what’s possible with data to drive business transformation. Persistent’s track record of delivering exceptional solutions and its commitment to excellence aligns with our mission to enable every organization to be data-driven.”
About Persistent
With over 23,800 employees located in 21 countries, Persistent Systems (BSE & NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 268% growth since 2020, Persistent is the fastest-growing Indian IT Services brand according to Brand Finance. www.persistent.com
Forward-looking and Cautionary StatementsFor risks and uncertainties relating to forward-looking statements, please visit persistent.com/flcs 
Logo: https://mma.prnewswire.com/media/1022385/4436045/Persistent_Systems_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/persistent-achieves-premier-services-partner-status-with-snowflake-boosting-data-management-and-analytics-capabilities-302147643.html

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