Artificial Intelligence
WIMI Hologram Academy: Research on the future network technology requirements of Holographic Communication
HONG KONG, June 21, 2022 (GLOBE NEWSWIRE) — WIMI Hologram Academy, working in partnership with the Holographic Science Innovation Center, has written a new technical article describing their exploration of the research on the future network technology requirements of Holographic Communication. This article follows below:
With the advent of 5G commercialization, new network technologies such as the Internet of Things, artificial intelligence, AR / VR, tactile network and holographic multimedia have gradually become a reality, and will be popularized and applied on a large scale in the next 30 years. In the stage of rapid network development, more and more emerging applications spring out. At the same time, these applications also bring higher demands and challenges to the network. For example,when we mentioning the rapid development of the Internet of Things and the proposal of “Industry 4.0”, it is necessary for the network to access the tactile network applications represented by remote surgery, the popularization of artificial intelligence such as robots and drones, set high requirements for the security and reliability of the network; AR / VR needs the network to provide a lower latency to ensure user immersive experience.Scientists from WIMI Hologram Academy of WIMI Hologram Cloud Inc. (NASDAQ：WIMI), discussed the application of holographic communication demand for future network in the 5G era.
1 Holographic communication
In recent years, with the development and application of holographic technology, holographic communication is gradually becoming possible. Holographic display technology records the phase and amplitude of the scattered light waves on the object surface by using the interferometry, and then resorts to the diffraction principle. Holographic communication is a new communication mode that uses holographic display technology to capture the images of people and surrounding objects in remote positions, transmit holographic data through the network, use laser beam projection at the terminal, project real-time dynamic stereoscopic images in the way of hologram, and can interact with it. The information media of holographic communication is the hologram. In the future, the hologram will become the information media with the most applied network applications. Holographic communication services can be widely used in remote communication, online education, healthcare, game and entertainment, commercial advertising and other fields. For example, the remote video application holographic presence remote participants as a hologram projection to the room local meeting participants, remote barrier application technicians and remote location of artifacts holographic rendering interaction, remote training and online education can provide users from remote location with surreal holographic dynamic interaction object, in order to achieve the purpose of teaching.In addition, robots used for remote surgery and immersive entertainment, games and sports also involve holographic technology.
With the continuous development of new technologies such as XR (extended reality), digital twin and artificial intelligence, the increasingly expanding business needs of holographic communication can no longer be met, and it will become more and more difficult to realize the immersive holographic service based on the current 5G communication network. Future networks need to provide greater connectivity to ensure that people can enjoy a fully immersive holographic interactive experience at any time and place, realizing the communication vision of “holographic connection”.
2 Network demand
Different from traditional media communication, holograms used as holographic communication information media, especially dynamic holograms, often contain a large number of complex data.These data are from video, audio, tactile data, and from people, physical objects, and background environment. Especially in multi-user, multi-data flow scenarios, the original network bandwidth required for holographic communication will be huge, and usually requires efficient coding / decoding technology to compress the data of the hologram.
Holographic communication usually involves multi-dimensional information, especially in the generation and transmission of dynamic hologram, prone to interference and distortion by noise, jitter and packet loss; and the system and equipment must perceive the user state and movement in real time, quickly process and respond to the received information; the information of all dimensions must be strictly synchronized, so that the user can feel the reality and immersion of interaction.Therefore, the delay requirement of holographic communication is much more stringent on the network than on the traditional AR / VR interactive applications.
In addition, holographic communication also has Quality of Service (QoS) requirements. It is able to identify key network parameters and select different transmission protocols based on data priority and QoS, and can even express QoS requirements to the network. Since holographic communication services involve a large number of user privacy data, how to protect users’ privacy data in the communication process is also an urgent problem to be solved.
2.1 Ultra-high bandwidth
Compared with traditional HD and 3D virtual video, the holographic communication transmission will reach Mbit/s.A 1080P image with 4byte color data per pixel, a depth image resolution of 512dpi 424dpi and 2byte depth data for each pixel, equivalent to the raw data of 70.4MB per frame.And, as the number of sensors and viewpoints increases, the network bandwidth is higher at higher resolution and frame rates.
Based on the size of the projected object and the frame rate, the holographic communication requires a network bandwidth of 1 Gbit/s ~ 1 Tbit/s.Among the three application scenarios defined by 5G, eMBB provides a user experience rate of 0.1 ~ 1 Gbit/s and a peak rate of dozens of Gbit/s. For holographic communication in HD and above, 5G network is a little “powerless”. Using more efficient image compression technology and codec scheme can alleviate the bandwidth demand of holographic communication to a certain extent, but the future network still needs ultra-high bandwidth.Studies on higher working frequency bands such as millimeter wave, terahertz and visible light show that future networks can provide a user experience rate of 100 Gbit/s and a peak speed of more than 1 Tbit/s.At the same time, developing these new spectra poses greater challenges for antenna and RF technologies.
2.2 Ultra-low time delay
With the same requirements for strongly interactive immersive applications such as AR / VR, holographic communication requires the web-network to provide end-to-end delays of less than 1ms. The end-to-end delay provided by the 5GuRLLC（ultra-reliable and low latency communications）application scenario is ms level, theoretically 5G transmission delay up to 1ms, but it is almost impossible to achieve in long-distance communication due to the physical limitations of the speed of light.The transmission protocol used by traditional networks fails in the fold between delay and deterministic to satisfy applications that require immersive interactions.
The emergence of RDMA technology solves the delay caused by client and server-side data processing in network transmission. It transfers data directly from one computer’s memory to another, without the involvement of both operating systems. Compared with the traditional TCP / IP communication mode, RDMA allows for high throughput, and low latency of network communication and this technology can further reduce the network transmission delay, which has great development potential in future network application scenarios.
2. 3 Network computing power
In order to truly realize the process of holographic communication, first, obtain the object information through the acquisition end device, calculate and generate the hologram, conduct network transmission after coding compression, and reconstruct the hologram of the object after the terminal decoding and display it. Because the hologram contains a huge amount of information and data, and the calculation time is too long, it will not only bring a great bandwidth burden, but also cause a great MTP delay. To meet the user immersive experience, for strong interactive applications such as AR / VR, MTP delay is less than 20ms, and holographic communication is 10ms or even lower.
In terms of hologram compression, because holograms contain a large number of complex data, efficient coding technology is needed to compress holographic data. Traditional video coding technology is not fully applicable to holographic data. At present, the main coding technology used for HD video is H.264, and HD video above 8K needs to be upgraded to H.265. On the premise of ensuring the same picture quality, the HEVC / H.265 compression ratio can be increased by about 30% compared with H.264, up to 600:1. Recent research progress in standard organizations such as MPEG shows that the compression ratio of the corresponding next-generation coding technology VVC / H.266 can increase by about 40%.
In terms of hologram generation, the future network needs to provide a large capacity channel for real-time acquisition and data transmission at the acquisition terminal; eliminate the computing modules and data storage modules in the computing terminal to shift the computing power requirements of the devices to the cloud; The transmission side requires high-speed and stable network connection through wireless mode; maintain stable terminal and cloud connection at the display end to make the delay reach ms level and ensure immersive experience.
With the rapid development of cloud computing and MEC (mobile edge computing) technology, the future network can solve the computing power needs of holographic communication through the rapid deployment in the cloud and at the edge.
2.4. Synchronicity and QoS
The generation and transmission of holograms contain multiple dimensions of information, derived from video, audio, touch, smell, taste, etc. Only when the information of all dimensions is strictly synchronized can it give the user a sense of immersive experience. Therefore, quite strict synchronization needs to be maintained between the various concurrent media streams that generated holograms from objects of different sensors and different angles during transmission.
For holographic communication services, multiple channels are involved, and each channel can map a single flow with strict time requirements and different elasticity requirements. The aggregate resources of holographic data can be shared and redistributed among channels, and the waiting time across channels is not to exceed 7ms. Existing networks lack basic service capabilities with sufficiently low latency and sufficient high bandwidth, and existing technologies do not support the concept of aggregated bandwidth shared and dynamically redistribution among a set of streams.
Furthermore, the network needs to support and have the ability to dynamically adapt to multiple concurrent streams. According to the size of the cloud and image array, the network needs to support at least 1,000 concurrent streams. How to intelligently manage the QoS of these concurrent streams is a considerable problem and test for the future network.
2. 5 Reliability
Gathering and packet loss can to data distortion of the hologram, causing crosstalk, thus affecting the user’s experience. For immersive applications, the jitter caused by the unstable network environment will greatly reduce the immersion sense of these applications, so every layer during the network transmission process should ensure the deterministic latency and a very low packet error rate. The maximum packet error rate provided by a 5G network is on the order of 105, AR / VR strong interactive application requires 106, and holographic communication pair requires a packet error rate of at least 107.
2.6 Safety
The hologram transmitted through holographic communication contains a large amount of information data, including facial features, voice, and other sensitive information, which requires the network to provide an absolute security guarantee, and the use of existing security technologies will increase the end-to-end delay. To provide secure transmission with extremely low latency, one scheme is to embed communication security for eavesdroppers and attackers into the physical transmission, ensure that only legitimate receivers can process control and feedback messages, and develop new and secure codec schemes for novel tactile messages. The compromise consideration of delay and security is one of the difficult problems for networks in the future.
3 Opportunities and challenges
The rapid development of the network has brought great convenience to science and technology and life. In many interactive applications, holographic communication provides holographic video call, immersive shopping, remote holographic surgery, and other services, to satisfy people to enjoy fully immersive holographic interactive experiences and realize the deep integration of virtual and real scenes. However, the ultra-high bandwidth, ultra-low latency, network computing power, synchronization, QoS, reliability, and security indicators required by holographic communication cannot be realized by the current network architecture and technology. Future networks need breakthroughs in system architecture and network technology to support these emerging and demanding future applications.
In terms of network architecture, to solve the increasingly exposed problems of the current TCP / IP architecture, countries around the world have implemented several studies on the future network-related and proposed two “evolutionary” and “revolutionary” technology routes. Among them, the “evolution” technology route advocated in the existing TCP / IP network architecture patch repair, put forward new network technology, change the existing network form, network equipment or topology, to upgrade the existing network communication protocol, and artificial intelligence, blockchain, big data and other new technology applied to the network, so that the existing network architecture to adapt to the new development needs. “Revolutionary” technology route is advocated all over again, namely, based on the existing network constraints into new network architecture, redesign network communication protocol, and define it as the future network architecture, to overcome the traditional network architecture in scalability, security, controllable and QoS security, mobility, service distribution, and green energy-saving, better adapt to the needs of future development, realize the sustainable development of the network.
Industry controversy about the two technology routes, “evolving” technology routes will make the originally simple network structure increasingly complex and bloated, while “revolutionary” technology routes will slow down the pace of actual deployment. With the research of NFV, SDN, SR, ADN, SCN, MEC, artificial intelligence, IPv6, blockchain, and other new network technologies, what architecture and standards should be adopted for the future network is still the focus of intense debate in the industry.
Today, the development of network application has gradually become the demand source of network technology development, the research of new network technology and system architecture is to better support the future network application, and clear future network application performance requirements in turn will provide a clearer direction to network architecture research, these will be for science and technology, system architecture, emerging service application development provides opportunities and challenges.
Founded in August 2020, WIMI Hologram Academy is dedicated to holographic AI vision exploration and researches basic science and innovative technologies, driven by human vision. The Holographic Science Innovation Center, in partnership with WIMI Hologram Academy, is committed to exploring the unknown technology of holographic AI vision, attracting, gathering, and integrating relevant global resources and superior forces, promoting comprehensive innovation with scientific and technological innovation as the core, and carrying out basic science and innovative technology research.
Contacts
Holographic Science Innovation Center
Email: pr@holo-science. com
Artificial Intelligence
Precisely Continues to Expand Reach and Capabilities for Data Enrichment and Geo Addressing
New global Address Fabric™ and Property Attributes offerings help customers access unparalleled location-based insights, supercharged by the PreciselyID
BURLINGTON, Mass., May 9, 2024 /PRNewswire/ — Precisely, the global leader in data integrity, today announced further expansions in the global coverage and capabilities of its data enrichment and geo addressing portfolio. New additions to the Address Fabric and Property Attributes products underscore the company’s continued commitment to helping customers easily unlock greater location-based context from their data, enabled by its unique and persistent identifier, the PreciselyID.
Virtually every business worldwide captures and stores address information, with the average large business in the United States now estimated to store over 100 million unique addresses. However, navigating the inherent data integrity challenges is notoriously difficult, as it involves new buildings, changing street names, different country formats, and more.
Expanded Address Fabric Reach
Precisely customers can now access the Address Fabric dataset for Great Britain, France, and New Zealand – providing the most current and comprehensive lists of all known physical addresses across these countries. The new datasets expand Precisely’s existing coverage for the United States, Canada, and Australia.
Address Fabric data is easy to use with any database and analytics environment without needing specific geospatial expertise or tools. Customers can analyze address locations for various applications, including identifying new serviceable addresses, discovering new customers through look-a-like analysis, or selecting a site for new stores or network expansion opportunities.
Comprehensive Property Attributes Information
Precisely also announced the expansion of its Property Attributes products for the United States with 26 new attributes now available via integration with Multiple Listing Service (MLS) data. The MLS database of property listings is used by real estate agents to share information about homes currently on the market, including whether a property is affiliated with a Homeowner’s Association or if it’s considered a rental property.
With the latest updates, Property Attributes products now include over 230 different property information attributes across virtually every county located in the United States, providing a highly comprehensive view of a property and its key characteristics, such as details on land use, square footage, construction materials, and year built.
Address Fabric and Property Attributes leverage best-in-class geo addressing solutions from Precisely to provide the most accurate location information possible. Because each record is appended with a unique PreciselyID that remains persistent even when address elements change, customers can unlock greater value by enriching their data with additional information such as points of interest data, risk factors, demographics data, and much more.
“Precisely continues to be at the forefront of data enrichment and geo addressing solutions, enabling customers where they are on their data journey and supporting them with access to consistent location-based insights across their countries of operation,” said Dan Adams, Senior Vice President and General Manager for Data Enrichment at Precisely. “An essential element of data integrity, our unique PreciselyID makes address management and enrichment simple by eliminating time-consuming data preparation and augmenting insights with rich, relevant context.”
Precisely is renowned for its expertise in helping customers reveal maximum context from their data, with a comprehensive portfolio that includes over 400 datasets containing more than 9000 attributes. The company also recently joined the Overture Maps Foundation, founded by Amazon Web Services (AWS), Meta, Microsoft, and TomTom, providing guidance on location intelligence and data enrichment to help drive exciting new advancements in geospatial technology.
Learn more about the Precisely portfolio of data enrichment and geo addressing capabilities.
About PreciselyPrecisely is the global leader in data integrity, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more at www.precisely.com.
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Artificial Intelligence
The Australia Data Center Market Size Will Witness Investments of $7.71 Billion by 2029 – Get Insights on 135 Existing Data Centers and 23 Upcoming Facilities across Australia – Arizton
CHICAGO, May 9, 2024 /PRNewswire/ — According to Arizton’s latest research report, the Australia data center market is growing at a CAGR of 3.22% during 2023-2029.
To Know More, Click: https://www.arizton.com/market-reports/australia-data-center-market-investment-analysis
Australia Data Center Market Report Scope
Report Attributes
Details
Market Size (Investment)
USD 7.71 Billion (2029)
Market Size (Area)
1,460.0 thousand sq. Feet (2029)
Market Size (Power Capacity)
303.0 MW (2029)
CAGR Investment (2023-2029)
3.22 %
Colocation Market Size (Revenue)
USD 2.05 Billion (2029)
Historic Year
2020-2022
Base Year
2023
Forecast Year
2024-2029
The data center market in Australia has been witnessing significant growth in investments over the past few years. It is expected to grow at an absolute growth rate of around 20% between 2023-2029. Australia is among the top destinations for data center investments in the APAC region.
Sydney, Melbourne, and Perth are the primary data center hubs hosting most data centers in the country. Canberra, Brisbane, Darwin, and other cities are among the emerging locations in Australia with abundant land availability for data center development.
Investment Opportunities
In November 2023, OVHcloud announced the launch of its upcoming SYD3 Sydney data center facility, which is expected to be operational in 2024.In November of 2023, Rest Super invested about $656 million in a data center in Brisbane, which Quinbrook Infrastructure Partners are developing.In November 2023, NEXTDC announced the development of the D1 data center facility in Darwin; the facility is expected to go operational by Q2 2024.AirTrunk announced the expansion of its SYD2 data center campus in Sydney; once fully built, the facility will account for an additional power capacity of around 30 MW, making it an aggregate capacity of around 120 MW. This second phase is expected to be completed in 2024. AirTrunk’s upcoming SYD3 Sydney facility calls for an aggregate investment of about $670 million.In an August 2023 news article, Macquarie Data Centres revealed its plan to expand its upcoming IC3 Super West facility in Sydney regarding power capacity. As per January 2024 news article, Macquarie Data Centres has received approval to build/grow the IC3 Super West, its third facility in Sydney.In August 2023, STACK Infrastructure announced the MEL01 A data center launch in Melbourne, located at 399 Palmers Road. The entire campus will have a power capacity of around 72 MW, divided equally between buildings A and B. As of early 2024, Building B is still a work in progress. Furthermore, the company plans new facilities in Canberra, Hume, and Perth.Rising Procurement of Renewable Energy in Australia Boosting the Market Opportunities
In 2022, according to IRENA, solar energy accounted for around 61% of Australia’s overall renewable energy capacity, followed by wind, hydro, and bioenergy (in decreasing order), from which renewable power is extracted for all the sustainable energy needs of the country. Australia aims to achieve its target of zero carbon emissions by 2050. The country announced plans to reach almost 43% less emission than in 2005.
According to the Australia National Electricity Market (NEM), the renewable energy share in the country is expected to reach around 41% by 2030. By 2025, Australia aims to achieve 100% instantaneous renewable energy for its main grid, starting with a half-hour period and gradually increasing to cover hours and days. This transition will be facilitated by an increase in wind, solar, and energy storage solutions to meet the country’s new target of 82% renewables by 2030. The retirement of coal-based power generation facilities in the coming years will contribute to this goal.
Microsoft in Australia Recent Development During 2022-2024:
In October 2023, Microsoft, a hyperscale tech giant, decided to expand its footprint in Australia by investing over $3 billion to increase and expand its computing capacity in the country by over 250% in the next two years. It is expected to go live by late 2025.In July 2023, Microsoft announced the completion of the construction of Building 1 of the Station Road data center; Building 2 is still a work in progress. This is expected to be completed by late 2024.Why Should You Buy This Research?
Market size is available in terms of investment, area, power capacity, and Australia colocation market revenue.An assessment of the data center investment in Australia by colocation, hyperscale, and enterprise operators.Investments in the area (square feet) and power capacity (MW) across cities in the country.A detailed study of the existing Australia data center market landscape, an in-depth market analysis, and insightful predictions about market size during the forecast period.Snapshot of existing and upcoming third-party data center facilities in AustraliaFacilities Covered (Existing): 135Facilities Identified (Upcoming): 23Coverage: 20 LocationsExisting vs. Upcoming (Area)Existing vs. Upcoming (IT Load Capacity)Data Center Colocation Market in the AustraliaColocation Market Revenue & Forecast (2023-2029)Retail Colocation Revenue (2023-2029)Retail Colocation PricingThe Australia data center market investments are classified into IT, power, cooling, and general construction services with sizing and forecast.A comprehensive analysis of the latest trends, growth rate, potential opportunities, growth restraints, and prospects for the industry.Business overview and product offerings of prominent IT infrastructure providers, construction contractors, support infrastructure providers, and investors operating in the market.A transparent research methodology and the analysis of the demand and supply aspects of the market.Market Segmentation
IT InfrastructureServersStorage SystemsNetwork InfrastructureElectrical InfrastructureUPS SystemsGeneratorsSwitches & SwitchgearsPDUsOther Electrical InfrastructureMechanical InfrastructureCooling SystemsRack CabinetsOther Mechanical InfrastructureCooling SystemsCRAC and CRAHChillersCooling Towers, Condensers and Dry CoolersEconomizers and Evaporative CoolersOther Cooling UnitsGeneral ConstructionCore & Shell DevelopmentInstallation & commissioning ServicesBuilding & Engineering DesignFire Detection & Suppression SystemsPhysical SecurityData Center Infrastructure Management (DCIM)Tier StandardTier I & Tier IITier IIITier IVGeographySydneyMelbournePerthOther CitiesVendor Landscape
IT Infrastructure Providers: Arista Networks, Atos, Broadcom, Cisco Systems, Dell Technologies, Extreme Networks, Hewlett Packard Enterprise, Hitachi Vintara, IBM, Juniper Networks, Lenovo, Oracle, Pure Storage, Quanta Cloud Technology, and Super Micro Computer.Data Center Construction Contractors & Sub-Contractors: AECOM, A W Edwards, Aurecon, Benmax, BGIS, Dem, FDC Construction & Fitout, FKG Group, Greenbox Architecture, HDR (Hurley Palmer Flatt), Hutchinson Builders, Icon, ISG, John Holland, Kapitol Group, Linesight, Manteena Group, Nilsen, Paramount Airconditioning, Parratech, SCEE Group, Stowe Australia, & Taylor Group Construction.Support Infrastructure Providers: ABB, Airedale, Alfa Laval, Canovate, Caterpillar, Condair, Cummins, Delta Electronics, Eaton, Everett Smith & Co, Green Revolution Cooling, HITEC Power Protection, Kohler, Legrand, Mitsubishi Electric, Piller Power Systems, Rittal, Rolls Royce, Schneider Electric, STULZ, Thycon, & Vertiv.Data Center Investors: 5G Networks, AirTrunk, Amazon Web Services, CDC Data Centres, DC Two, DCI Data Centers, Digital Realty, Equinix, Edge Centres, Fujitsu, Global Switch, Leading Edge Data Centres, Keppel Data Centres, Macquarie Data Centres, Microsoft, NEXTDC, & STACK Infrastructure.New Entrants: GreenSquareDC, Stockland, Supernode, Trifalga, & Vantage Data Centers.Key Questions Answered in the Report:
Q: How big is the Australia data center market?
Q: How much MW of power capacity will be added across Australia from 2024 to 2029?
Q: What is the growth rate of the Australia data center market?
Q: What factors are driving the Australia data center market?
Q: Which cities are included in the Australia data center market report?
Get the Detailed TOC @ https://www.arizton.com/market-reports/australia-data-center-market-investment-analysis
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Arizton Advisory and Intelligence is an innovative and quality-driven firm that offers cutting-edge research solutions to clients worldwide. We excel in providing comprehensive market intelligence reports and advisory and consulting services.
We offer comprehensive market research reports on consumer goods & retail technology, automotive and mobility, smart tech, healthcare, life sciences, industrial machinery, chemicals, materials, I.T. and media, logistics, and packaging. These reports contain detailed industry analysis, market size, share, growth drivers, and trend forecasts.
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Report recognises Invoca’s innovative platform for delivering “game-changing AI capabilities to revenue teams.”
SANTA BARBARA, Calif., May 9, 2024 /PRNewswire/ — Invoca today announced that Forrester Research has named Invoca as a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report. Forrester evaluated the most significant revenue execution platform vendors based on three main categories — current offering, strategy, and market presence — along with interviews with customers. Invoca is the top-ranked vendor in both the current offering and strategy categories and among the top-ranked in market presence. Invoca also received the highest possible score in 19 of the 31 evaluation criteria, including AI differentiators, AI: large language model utilisation, Marketing: performance optimisation, In-call guidance: pre-call insights, System configuration: privacy, and Interaction capture: integrations.
The report states, “[Invoca’s] success starts with a vision focused on enabling revenue teams to drive growth by delivering the most complete platform for optimising the entire buying experience. Invoca has a track record of innovation that continues to raise the bar on what is possible to fulfil its vision.”
Revenue Execution Platforms Unify the Buying Journey to Drive Revenue Growth
Invoca’s revenue execution platform enables revenue teams to connect customer buying journey data across the marketing team that engages customers and the sales teams that close the deals. By using a comprehensive revenue execution platform, revenue teams can finally connect their marketing investments directly to revenue, improve digital engagement, and drive higher-quality leads.
Invoca also enables sales teams in the contact centre or at distributed business locations to access information from the customer’s digital journey from a centralised source, enabling them to provide the best call experience possible and close more sales opportunities.
Revenue Execution Platforms Needed to Power Today’s Buyer Journey
“B2C revenue teams across marketing and sales are feeling more pressure to directly connect revenue to their investments. But a lack of alignment and poor visibility of the full buying journey makes that nearly impossible,” said Peter Isaacson, Chief Marketing Officer at Invoca. “I believe Invoca was named a revenue execution Leader because we help marketing and sales teams manage the complete buyer journey from the first click to the final sale, so they can drive revenue growth.”
By using Invoca’s comprehensive revenue execution platform, revenue teams can connect their paid media investments directly to revenue, improve digital engagement and deliver the best buyer experiences to drive more sales. The Forrester report states that “reference customers rave about the versatility of the platform and its collaboration with customers around enhancements.”
Windstream, an Invoca customer, embodies this approach to revenue execution by tightly aligning the marketing and sales teams so they can work together to increase revenue.
“We’re a better marketing organisation because we have a strong partnership with sales,” said Aaron Pierce, VP of Marketing at Windstream. “Our teams have realised that we make each other better — I think that’s the biggest win. And now, when we have a problem, we can put all the smartest people together in the room to tackle it.”
“The Invoca platform has allowed us to unlock a ‘full-funnel’ view of our marketing performance that incorporates both online and offline,” said Lorenzo Clark, VP of Digital Sales at Windstream. “Now, we can get a read on lead quality because we can see what’s happening on sales calls and also track sales performance on a lead-by-lead basis.”
The Forrester Wave™The Forrester Wave™ is Forrester’s evaluation of top products in a technology market. The report assesses the core capabilities and strategies of these products based on an executive strategy briefing and/or product demo session, criteria questionnaire, and customer reference calls/surveys.
The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report is available for download here.
Additional Resources:
Learn more about Revenue Execution Platforms: https://www.invoca.com/uk/product/revenue-execution-platformHow real-time revenue execution platforms drive business growth: https://www.invoca.com/uk/blog/revenue-execution-platformThe 5 Revenue Execution Platform Uses You Need to Know About: https://www.invoca.com/uk/blog/revenue-execution-platform-usesAbout InvocaInvoca is the leading revenue execution platform to connect marketing and sales teams to enable them to track and optimise the buying journey and drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.
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