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Geomarketing Industry To Surpass USD 67.3 Billion at a 19.4% CAGR by 2030 – Report by Market Research Future (MRFR)

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New York, US, March 20, 2023 (GLOBE NEWSWIRE) — According to a comprehensive research report by Market Research Future (MRFR), “Geomarketing Market Research Report: By Component, Location-tracking Technology, Consumer Location, Deployment Mode, Organization Size – Forecast till 2030”. The geomarketing market is expected to garner rapid revenue growth. The proliferation of mobile phones and the evolving GPS technology would support the market growth. Market Research Future (MRFR) states that the global geomarketing market value is poised to escalate from USD 7.89 billion in 2022 to USD 67.3 billion by 2030, registering a 19.4% CAGR throughout the assessment period (2022-2030).

Geomarketing Market Competitive Analysis

Players leading the global geomarketing market include:

  • Adobe Inc. (US)
  • Oracle Corporation (US)
  • Cisco Systems, Inc. (US)
  • Google LLC (US)
  • IBM Corporation (US)
  • Microsoft Corporation (US)
  • Salesforce.com, Inc. (US
  • Software AG (Germany)
  • Qualcomm Technologies, Inc. (US)
  • Xtremepush (Ireland
  • Telefonaktiebolaget LM Ericsson (Sweden)
  • MobileBridge (Netherlands)
  • Plot Projects (Netherlands)
  • HYP3R Inc (US)
  • Galigeo (France)

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Over recent years, geomarketing and location-based marketing & advertising services have garnered huge prominence. In today’s competitive business environment, geomarketing has become imperative for all brands. Businesses are continually spending on developing new marketing techniques to make their advertising initiatives more effective, precise, and relevant. 

Geomarketing provides vast advantages to businesses in reaching out to their customer base in a particular location. It enables advertisers to build high-quality databases and more accurately forecast consumer spending. Its additional features increase consumer connections and audience visibility. Increased utilization of the internet and GPS-enabled mobile devices accelerate market expansion.

Geomarketing Market Report Scope:

Report Metrics Details
  Market Size by 2030 USD 67.3 Billion
  CAGR during 2022-2030 19.4%
  Base Year 2021
  Forecast 2022-2030
 Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
 Key Market Opportunities This market is offering huge growth opportunities for the solution providers to innovate on their offerings and meet diverse use case requirements of their clients.

Organizations that are streamlining their sales pipelines and shifting their focus from lead generation to customer base are creating huge market demand. This, as a result, accelerates the geomarketing market shares. With the growing adoption of geomarketing in the increasing number of companies offering financial services, the market is likely to perceive a positive outlook in the coming years.

Industry Trends

Advances in analytical capabilities in the communications field and expansion of existing 3G/4G and 5G technologies are some factors fuelling the geomarketing market. Moreover, the increasing uptake of geomarketing in healthcare insurance and financial services industries escalates the market on the global platform. 

Additional factors influencing the market growth include the proliferation of IoT platform that helps organizations enhance their business operations by providing customer interaction. Furthermore, the penetration of Blockchain technology, which is expected to strengthen location-based advertising in the future, would foster the growth of the market. 

The emergence of social media analytics is a primary factor driving the growth of the geomarketing market. Rapidly increasing social media platforms have accelerated the demand for geomarketing to track user interactions on these sites. Geomarketing allows businesses to tailor their advertising campaigns to target their potential client base and make them more effective. 

Browse In-depth Market Research Report (111 Pages) on Geomarketing Market:
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Geomarketing helps businesses make better marketing decisions by using potential clients’ location data. Implementing geomarketing can be an extensive process; however, selecting and using the right tools and technologies can support the application of geomarketing. 

Segments

The geomarketing market is segmented into components, location-tracking technologies, consumer locations, deployment modes, organization sizes, industry verticals, and regions. The component segment is sub-segmented into software (content management, location analytics, geofencing, reporting & visualization, others) and services (consulting, implementation & integration, and support & maintenance services). 

The location-tracking technology segment is sub-segmented into global positioning systems, Bluetooth, Wi-Fi, and iBeacon. The consumer location segment is sub-segmented into indoor and outdoor. The deployment mode segment is sub-segmented into cloud and on-premise. The organization size segment is sub-segmented into large enterprises and small & medium-sized enterprises (SMEs).

The industry vertical segment is sub-segmented into retail & consumer goods, travel & hospitality, banking, financial services & insurance (BFSI), healthcare, media & entertainment, telecommunications, and others. By regions, the market is sub-segmented into the Asia-Pacific, North America, Europe, and the Rest-of-the-World.

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Regional Analysis

North America dominates the global geomarketing market with the largest market share. The region is home to many communication technology providers with strong navigation services, which, in turn, impacts the regional market growth. Moreover, the demand for home-based solutions and technological advantages are key drivers for the regional market. Besides, the early adoption of cloud-based deployment services propels the growth of the market. 

The geomarketing market in the Asia Pacific region is gradually emerging as a promising market globally. The market has been valued considerably and is expected to create a substantial revenue pocket over the forecast period. Increasing adoption of GPS services and cloud-based services alongside the proliferation of smartphones are providing enormous opportunities across businesses.

Japan, China, and India are rapidly growing APAC countries anticipated to show a rapid rate through the forecast period. The increasing use of navigation and location-based services in the region provides better scope for geomarketing to advance further.

Competitive Analysis 

The highly competitive geomarketing market appears fragmented due to the competitive landscape formed by many notable players and new entrants. They continuously launch products and services in developing economies to take advantage of the economic growth in these regions. 

Leading technology providers combine 5G technologies and global navigation satellite system (GNSS) technology to accelerate the implementation of geomarketing. Industry players strive to deliver core specification technologies to help drive interoperability across the geomarketing market. Product launch, agreement & partnership, M&A, and expansion are the key strategic initiatives traced from the recent proceedings in the market. 

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For instance, on Oct.26, 2022, Cortex, a leading marketing and sales intelligence company, announced the acquisition of a geomarketing company, Geofusion, to bring a new layer of data to its solution, reinforcing its focus on data. Cortex also revealed its plan to add more data and artificial intelligence to the Geofusion platform, which can help manufacturers and distributors identify ideal points of sale and product offerings to maximize their sales.

Geofusion specializes in geomarketing and data intelligence with a focus on geolocation. The acquisition aligns with the company’s strategy to focus on its portfolio and sales intelligence solutions that contribute to increasing customer revenue. The new solution already brings great synergy to Cortex’s business proposal.

About Market Research Future:

Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.

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Artificial Intelligence

Northern Data Group’s Peak Mining announces new partnership for 28MW of mining, powered by 100% renewable energy

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28MW of miners delivering 1.3 EH/s, strategically located in Paraguay2,860 units of MicroBT’s M63-series liquid-cooled WhatsMiners to be installedPower rate of sub $0.04/kWh, generated by 100% renewable hydropowerFRANKFURT, Germany , May 10, 2024 /PRNewswire/ — Northern Data Group’s Peak Mining today announces a new partnership with Penguin Infrastructure Holding (“Penguin”) for 28MW of mining capacity. This project represents a significant next step in Northern Data Group’s geographical expansion and enables Peak Mining to increase its hashrate, powered by 100% renewable energy.

The hardware will be energized in H2 2024 and marks Peak Mining’s first step into South America. 2,860 units of MicroBT’s M63-series liquid-cooled WhatsMiners will be installed at the site. The hardware will generate 1.3 EH/s, contributing to Peak Mining’s planned growth to 7.9 EH/s this year.
The site in Paraguay is 100% powered by renewable hydropower harnessed from the 14 GW Itaipu Dam, it is the world’s third-largest hydroelectric dam. The site will therefore benefit from the availability of clean energy.
This expansion into South America follows Peak Mining’s recent purchase of a 300MW mining data center site in Corpus Christi, Texas, which will power around 4.2 EH/s of MicroBT’s miners as well as the construction of a 30MW facility in Grand Forks, North Dakota, which will support approximately 1.1 EH/s of the miners.
This selection of sites underscores Northern Data Group’s commitment to meet the demands of the industry as efficiently as possible. Throughout 2024, Northern Data Group will be rapidly expanding its HPC footprint. 
Aroosh Thillainathan, Northern Data Group’s Chief Executive Officer, commented:
“This partnership is significant to Northern Data Group as we continue to execute on our investment strategy and solidify our position within the global High Performance Computing market, and I’m especially pleased to be working with Penguin, given the team’s impressive sustainability standards at this site. It is Peak Mining’s first expansion into South America and is another milestone for the company as it continues to scale its international Bitcoin mining capabilities.”
Niek Beudeker, Managing Director, Peak Mining, commented:
“I’m pleased to partner with Penguin to expand our mining capacity to Paraguay. The Penguin team has done a tremendous job in constructing the site and building a strong local team. This agreement, structured as a partnership, will allow for better alignment of both parties than with a standard hosting arrangement. The partnership demonstrates our commitment to leveraging 100% clean energy to meet growing industry demand, efficiently”.
Björn Schmidtke, CEO at Penguin Group, commented:
“This strategic alliance with Northern Data Group strengthens our position as a leader in hosting next-generation High Performance Computing and also allows us to strengthen our capabilities and expand our offerings in cutting-edge areas such as AI compute. We are committed to advancing in this constantly accelerating world, which demands more high-quality services to keep evolving.”
About Peak Mining
Peak Mining, part of the Northern Data Group, is powering the future of the Bitcoin network. We deliver industry-leading operating and energy efficiency in Bitcoin mining through the latest hardware alongside innovative technology and HPC infrastructure. With our heritage dating back to 2013, we’ve been innovating for over a decade and have been at the forefront of the industry ever since. Our high-quality infrastructure is purpose-built to secure the Bitcoin network, and we’re driven to continuously find new efficiencies driving value for our investors. We’re delivering long term value in more responsible ways.
About Penguin
Penguin Group is at the forefront of HPC and cloud services powered by fully renewable hydro power in South America. Its core value is the mission to Transform Energy into Human Potential. This mission is achieved through Penguin Academy, a revolutionary education concept where students ‘learn by doing’ and has already trained thousands of young people to become the next generation of tech talent. Penguin aims to transform Paraguay into the Technological Hub of South America and expand their concept and mission globally.
About Northern Data Group
Northern Data Group (ETR: NB2) is a leading provider of High Performance Computing (HPC) solutions, utilizing GPU- and ASIC-technology. Our flexible compute power fuels innovation in our three core business platforms: Taiga Cloud, Ardent Data Centers, and Peak Mining. Through our HPC solutions, we pioneer ambitious computing innovation that drives progress in the AI, ML and Generative AI industries. Our close collaboration with industry-leading manufacturers including Gigabyte, AMD, and NVIDIA is fundamental to the acceleration of innovation across sectors including life sciences, financial services, and energy.  

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Sanad Announces Strategic Sale Transaction with CFM Materials, Further Fostering Aviation Industry Collaborations

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Sanad’s sale of two CFM56-7B engines to CFM Materials highlights its ongoing commitment to strengthening industry partnershipsBy partnering with leading aftermarket specialists, Sanad reaffirms its commitment to proactive portfolio management and strategic capital allocationHONG KONG, May 10, 2024 /PRNewswire/ — Sanad, the global aerospace engineering and leasing solutions leader, wholly owned by Abu Dhabi’s sovereign investor Mubadala Investment Company PJSC (Mubadala), unveiled a strategic transaction between Sanad and CFM Materials, the world’s largest provider of used serviceable components for CFM International engines, during the International Society of Transport Aircraft Trading (ISTAT) Asia in Hong Kong.

The sale of two CFM56-7B* engines to CFM Materials underscores Sanad’s strategic shift and proactive approach to strengthening its market position in the aviation industry. Through strategic partnerships with leading aftermarket specialists, Sanad not only reaffirms its commitment but also solidifies its vital role as a key player in shaping the aviation landscape.
This strategic agreement marks a pivotal milestone for the Sanad Leasing division’s ongoing strategy, which was initiated last year with a renewed focus on monetizing existing assets and leveraging the Sanad Leasing division to empower the Sanad MRO division. The primary goal of this strategy is to drive and bolster the growth of the MRO division of Sanad.
Kashish Kohli, Group Chief Financial Officer and SVP Leasing Division at Sanad, said: “We are pleased to announce the successful sale of two CFM56 engines to CFM Materials. This transaction reaffirms our commitment to optimizing our portfolio collaborating with industry leaders like CFM Materials. We are eager to explore further synergies between our respective organizations to explore further avenues of cooperation in the future.”
This collaboration presents new opportunities for CFM Materials to support MRO networks, airlines, lessors, manufacturers, and other service providers worldwide. Adding two CFM56-7B engines to CFM Materials portfolio enables them to meet the increasing demand from customers.
Rudy Bryce, President and CEO of CFM Materials, commented: “This agreement with Sanad strengthens our commitment to support our customers by expanding our lease pool and bolstering our position as a reliable partner to engine owners, operators and CFM56 engine shops around the world.”
With over 35 years of operational excellence and trusted partnerships with over 30 customers across six continents, including world-leading international airlines and global OEMs, Sanad remains at the forefront of aerospace engineering and leasing solutions. The Sanad Leasing division, a key pillar of Sanad’s comprehensive offerings, is committed to providing integrated solutions that address the growth requirements of its partners. Currently, the Sanad Leasing division boasts a substantial portfolio exceeding USD 700 million in assets, showcasing its robust capabilities and dedication to supporting the aviation industry’s evolving needs.
About Sanad
Sanad Group (Sanad) is a global aerospace engineering and leasing solutions leader in Abu Dhabi wholly owned by Mubadala Investment Company PJSC. With more than 35 years of operational experience, Sanad supports leaders in commercial aviation with world-class maintenance, repair, and overhaul (MRO) services and financing solutions. 
Visit us at www.sanad.ae. Follow us on Instagram, Facebook and LinkedIn @TheSanadGroup.
About CFM Materials
Based near DFW Airport, Texas, CFM Materials, a joint venture of GE Aerospace and Safran Aircraft Engines, is the world’s largest provider of used serviceable components for CFM International engines that power the Airbus A320 and Boeing 737 commercial jetliners, as well as the Boeing KC-135R aerial tanker operated by the U.S. Air Force.
In addition to its core operation, the company also sells surplus inventories for CFM International and provides inventory for its parent companies’ MRO (maintenance, repair and overhaul) network around the world. CFM Materials has a global presence with warehouse facilities located near DFW Airport, Texas, Amsterdam, Hamburg, and Singapore; along with sales offices in Singapore and Cardiff, Wales. www.cfmmaterials.com 
*CFM56 engines are a product of CFM International, a 50/50 joint company between GE Aerospace and Safran Aircraft Engines.
Photo: https://mma.prnewswire.com/media/2408079/Sanad_CFM.jpg
For more information, please contact: Raneem Khatib Edelman [email protected] +971 50 204 9791

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CoreWeave Invests £1 Billion in UK; Opens New European Headquarters and Data Centres in London to Bring Cloud Infrastructure to Power the AI Revolution

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LONDON, May 10, 2024 /PRNewswire/ — CoreWeave, the leading specialized cloud provider for AI, today announced that it has opened an office in London as its European headquarters as part of a broader expansion into the continent. The new UK expansion represents a £1 billion investment to bolster the country’s AI potential, and will create job opportunities across engineering, operations, finance and go-to-market. CoreWeave plans to open two UK data centres in 2024 with further expansion planned in 2025.

“We are seeing unprecedented demand for AI infrastructure and London is an important AI hub that we are investing in. Expanding our physical footprint in the UK is an important milestone in the next phase of CoreWeave’s growth,” said Mike Intrator, Cofounder and Chief Executive Officer, CoreWeave. “CoreWeave’s infrastructure will fill a void in the cloud market by providing AI enterprises with localized high-performance compute solutions that will help build and deploy the next generation of AI applications.”  
Prime Minister Rishi Sunak said: “Companies like CoreWeave are powering the future of AI innovation, and I am proud that they’ve backed the UK with a £1 billion investment into UK data centres and have established their European headquarters here – further cementing the UK’s position as an AI and tech superpower.
“We’re leaving no stone unturned to make the UK the best place for pioneering companies like CoreWeave to grow their roots. With the third highest number of AI companies and private investment in AI in the world, it’s clear our plan is working.”
Secretary of State of Science, Innovation, and Technology, Michelle Donelan said: “CoreWeave’s decision to base their European HQ here in London is not just a sign of our tech investment prowess, it is a resounding vote of confidence in our approach to AI and innovation. Today’s £1 billion investment will bring two new data centres to our shores, a vital tool in helping to develop the AI breakthroughs of tomorrow.
“It will also lead to new, highly paid jobs and countless opportunities for our brightest AI minds and start-ups as the UK continues to cement its global AI powerhouse credentials. Our message is clear – when it comes to investment, scaling-up, and innovation, the UK is the perfect home from home.”
CoreWeave’s new European headquarters in London is strategically located given the tremendous AI talent in the UK. The investment in the UK builds on the UK government’s established leadership fostering global awareness and engagement on responsible AI and the country’s commitment to drive investment with plans to upskill millions across the UK in AI. CoreWeave’s presence in the region will support the continued expansion of AI labs and enterprise customers across the UK, bringing much needed computing power to the UK.
CoreWeave’s existing data centres support some of the largest deployments of high-performance GPU clusters in the world, and the infrastructure through which those clusters are consumed is designed with engineers and innovators in mind. Trusted by leading AI labs and enterprises, CoreWeave Cloud manages complexity through automation to deliver the most performant and efficient cloud infrastructure for AI workloads.
About CoreWeave
CoreWeave is a specialized GPU cloud provider, designed to power the most complex workloads with customized solutions at scale. The company’s portfolio of cutting-edge technology delivers a broad range of capabilities for machine learning and AI, graphics and rendering, life sciences, real-time streaming, and more. Its world-class teams, talent, and engineering prowess bring unmatched speed-to-market for advanced compute. CoreWeave operates a growing footprint of data centers covering every region of the US. It was founded in 2017 and is based in New Jersey. Learn more at www.coreweave.com.
Contact
Jackson [email protected] 

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