Artificial Intelligence
The Global Embedded Finance Market size is expected to reach $384.8 billion by 2029, rising at a market growth of 30.0% CAGR during the forecast period
New York, June 20, 2023 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Embedded Finance Market Size, Share & Industry Trends Analysis Report By End-use, By Business Model, By Type, By Regional Outlook and Forecast, 2023 – 2029” – https://www.reportlinker.com/p06469112/?utm_source=GNW
When a company uses embedded banking, it may access the same banking features on a single platform that streamlines and simplifies the banking experience. Some of the factors impacting the market are growing smartphone and internet penetration, technological advancements supporting market growth, and a potential risk of embedded lending is taking on excessive loans.
The spread of smartphones & internet connectivity has been a major driver of the market’s development. The demand for financial services delivered via mobile devices will increase as more people access these technologies. In recent years, the expanding acceptance of mobile wallets and the Unified Payments Interface (UPI) are clear indications of this trend. Technically, developing specialized services became simpler with the shift from mono-core architectures to microservices and containers. The same banks will have an easier time accepting the idea of offering their services as embedded finance products to other businesses if they eventually move all their IT systems to specialized services and APIs. As a result, businesses seeking to incorporate embedded finance products into their ecosystem are starting to view payment services as a collection of modules put together by additional businesses.
However, although these interactive financial tools have many advantages, there are also some drawbacks. Consumers may feel compelled to take greater risks with smaller loans as credit becomes more widely available. These fees might add up over time, particularly if the consumer owns more than one. They can then discover they have more debt than anticipated and stop making payments.
Type Outlook
Based on type, the market is segmented into embedded payment, embedded insurance, embedded investment, embedded lending, and embedded banking. In 2022, the embedded payment segment dominated the market with the maximum revenue share. Traditional invoicing techniques are replaced with embedded payments, which give firms a quicker and more effective means to receive payments. These payments not only give customers access to other funding sources, but they also make shopping simpler for them, leading to better levels of pleasure and loyalty. Businesses can anticipate higher income and improved brand loyalty as a result. As a result, it is anticipated to fuel segment growth over the forecast period.
Business Model Outlook
By business model, the market is fragmented into B2B, B2C, B2B2B, and B2B2C. The B2C segment garnered a significant revenue share in the market in 2022. The rising popularity of B2C embedded finance is responsible for the segment’s expansion. The rise in adoption can be related to companies need to offer clients a seamless experience and boost income by supplying cutting-edge financial goods and services. In addition, several e-commerce businesses are also engaged in providing embedded finance services, including wallet payment services and buy now, pay later.
End-use Outlook
On the basis of end-use, the market is divided into retail, healthcare, logistics, manufacturing, travel & entertainment, and others. In 2022, the retail segment held the highest revenue share in the market. Online retailers started providing their own financial services and goods at the point of sale, including individualized credit options, insurance, cards & accounts, and more. These products’ accessibility and convenience prompted an inevitable shift in what customers expected. When projecting the future of retail, embedded finance has the ability to completely transform the industry by enabling companies to forge closer connections with their clients while boosting sales and utilizing data-driven business models. As a result, the market is growing in this segment.
Regional Outlook
Region wise, the market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2022, the North America region led the market by generating the maximum revenue share. The expansion of the regional market is anticipated to be fuelled by the presence of significant market players throughout the region. Additionally, to speed up the adoption of embedded finance, startups in the region are engaged in fundraising operations.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Stripe, Inc., Finastra Group Holdings Limited (Vista Equity Partners), Zopa Bank Limited, Fidelity Information Services (FIS), Inc. (Payrix Solutions, LLC), Transcard Payments, LLC, Fluenccy Pty Ltd., Cybrid Technology Inc., Walnut Insurance Inc., Fortis Payment Systems, LLC, and Lendflow Inc.
Strategies deployed in Embedded Finance Market
May-2023: Stripe extended its partnership with Uber, a provider of mobility as a service/ride-hailing, food delivery/package delivery/couriers. With this expansion, Stripe became the global payments partner of Uber throughout many of its main markets including the UK, Malta, France, the US, Canada, Brazil, Mexico, Japan, and Australia, as it decreases payment costs and offers customers more ways to pay. With the help of Stripe’s Link and Financial Connections solutions, Uber customers can connect their bank accounts with Uber accounts instantly and securely without leaving the app, helping users to repeat purchases from the saved bank details.
Apr-2023: Finastra teamed up with Plaid, a provider of open finance, following which Plaid is integrated within Finastra’s Fusion Digital Banking Platform. The collaboration makes account verification tools available to financial institutions of all sizes within the Finastra ecosystem, making it simpler and more secure for customers to link their account data from their primary financial institution with external financial apps and services. This is done through Finastra’s FusionFabric.cloud open APIs.
Mar-2023: Finastra International collaborated with Vemanti Group, a financial technology company, for establishing a Southeast Asian Neobank. The digital lender would serve small and medium-sized enterprises (SMEs) with a focus on the Vietnamese market, initially. In addition, Vemanti would utilize Finastra’s Fusion Essence core banking system as the basis for future products and services.
Mar-2023: Stripe collaborated with FreeNow, a provider of mobility service, for processing the latter company’s majority of payments in Ireland, Germany, France, Spain, the UK, Portugal, Italy, Austria, Portland, and Greece. Users will be able to book transport using a single sign-on across all FreeNow markets with the implementation of Stripe Connect, Stripe’s multiparty payment solution for platforms and marketplaces.
Feb-2023: Zopa took over DivideBuy, the ’buy now, pay later’ (BNPL) platform. This acquisition helped the company to launch BNPL 2.0, an evolution of BNPL that aims to deliver the simple, integrated product that customers love while also addressing some of the issues with affordability and responsible lending that have plagued the sector. The BNPL product will provide consumers with access to credit that is affordable while also offering clear protections.
Feb-2023: Finastra came into partnership with Integro Technologies, a division of Aurionpro, a pioneer in high-end lending platforms, for delivering Integro’s SmartLender Trade Limits solution beside its own Trade Innovation solution. Banks will be able to take advantage of end-to-end digitalization and control exposure risk throughout the trade finance process through the combination of SmartLender Trade Limits and Trade Innovation as a single offering.
Jan-2023: Finastra joined hands with XPAY, a flexible and secure online payment provider. Following the collaboration, the latter company would utilize Finastra’s Fusion Essence which would come pre-integrated with its payment gateways and Salt Edge’s Open Banking Compliance. To enable real-time fraud detection, Finastra’s Fusion Total Messaging system delivers SEPA payments that are checked against sanction lists and examined by artificial intelligence, powered by NetGuardians.
Nov-2022: Fortis Payment acquired Payment Logistics, a payment technology company for expanding its technology solutions portfolio. The acquisition brought a dozen of embedded payments partnerships, a team, as well as multiple cutting-edge solutions to Fortis.
Nov-2022: Finastra partnered with Jifiti, a provider of an end-to-end consumer financing solution for banks and lenders, for providing embedded finance capabilities to the financial institutions in the Finastra BaaS (Banking as a Service) ecosystem. Therefore, the banks would be able to offer financing offerings to consumers through merchants at point-of-sale, enhancing both the choice range for end users and the digital customer experience.
Oct-2022: Walnut Insurance partnered with Neo Financial, a Canadian Fintech company, for supporting their subscription-based credit card reward Bundles. Through their API-driven embedded insurance services that are connected with the Neo Card Bundles, Walnut’s embedded insurance offerings connect to Neo’s user community of over 1 million customers. With Neo’s new reward Bundles, users have the choice to sign up for particular insurance and reward plans based on their requirements and way of life, including vacation, regular spending, mobile protection, and health and wellness.
Sep-2022: Lendflow announced its partnership with SentiLink, an identity verification technology company, for helping customers in small and medium-sized businesses lending market fight financial crime. The partnership enabled Lendflow’s clients to automate and streamline the underwriting and onboarding of businesses and their owners.
Jun-2022: Lendflow signed a partnership with Inscribe, a company that helps finance organizations manage risks by enabling them to detect fraud, automate processes, and understand creditworthiness. The partnership aimed to take Inscribe’s AI-powered fraud detection and intelligent document automation to embedded finance. With Lendflow’s embedded credit infrastructure, fintech, lenders, and vertical SaaS platforms can build, embed, and launch credit products in days as compared to months. Inscribe will automatically detect fraud that is invisible to the human eye within seconds on any documents (bank statements, tax returns, etc.) submitted through Lendflow as part of the application or credit approval process. Inscribe will also parse, classify, and match data using the power of artificial intelligence for any documents.
Jun-2022: Finastra launched its embedded consumer lending solution for providing consumers at point-of-sale (POS) with access to traditional regulated lending options. This solution would make the buying process frictionless for delivering more options to consumers as well as an alternative to the Buy Now Pay Later approach, which is frequently inapplicable to high-value purchases.
May-2022: Lendflow introduced an application programming interface (API) for companies to create, embed, and release credit products. It helps to speed up the processing of small business loans, BNPL transactions, and credit card transactions. Lendflows’ products will provide a full solution for FinTechs and vertical SaaS businesses to provide better and more rapid loan services to support business growth. Customers will be able to customize decisioning workflows with the interface and low-code environment, which will lower data costs and enhance risk assessments.
May-2022: Transcard unveiled FreightX, a payment solution developed for addressing the specific requirements of the logistics and freight industry. The solution interacts with Mastercard Track, one of the first open-loop B2B business networks that streamlines and automates the transfer of payment-related data between buyers and suppliers around the globe. With the help of the FreightX end-to-end platform, carriers, shippers, and brokers can speed up payments inside their current digital ecosystems, increase liquidity by having easier access to secure financing, and save time by having payments and processes automated.
Apr-2022: Finastra signed a Banking as a Service collaboration with Microsoft for providing Small and Medium Enterprises with new lending options. This collaboration aims to help SME owners in accessing relevant and valuable business financing flawlessly and cooperatively. Users can unlock lending options within Microsoft Dynamics 365 without leaving their business management platform.
Scope of the Study
Market Segments covered in the Report:
By End-use
• Retail
• Travel & Entertainment
• Manufacturing
• Logistics
• Healthcare
• Others
By Business Model
• B2B
• B2C
• B2B2B
• B2B2C
By Type
• Embedded Payment
• Embedded Insurance
• Embedded Investment
• Embedded Lending
• Embedded Banking
By Geography
• North America
o US
o Canada
o Mexico
o Rest of North America
• Europe
o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific
• LAMEA
o Brazil
o Argentina
o UAE
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled
• Stripe, Inc.
• Finastra Group Holdings Limited (Vista Equity Partners)
• Zopa Bank Limited
• Fidelity Information Services (FIS), Inc. (Payrix Solutions, LLC)
• Transcard Payments, LLC
• Fluenccy Pty Ltd.
• Cybrid Technology Inc.
• Walnut Insurance Inc.
• Fortis Payment Systems, LLC
• Lendflow Inc.
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• Highest number of market tables and figures
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Read the full report: https://www.reportlinker.com/p06469112/?utm_source=GNW
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Artificial Intelligence
Precisely Continues to Expand Reach and Capabilities for Data Enrichment and Geo Addressing
New global Address Fabric™ and Property Attributes offerings help customers access unparalleled location-based insights, supercharged by the PreciselyID
BURLINGTON, Mass., May 9, 2024 /PRNewswire/ — Precisely, the global leader in data integrity, today announced further expansions in the global coverage and capabilities of its data enrichment and geo addressing portfolio. New additions to the Address Fabric and Property Attributes products underscore the company’s continued commitment to helping customers easily unlock greater location-based context from their data, enabled by its unique and persistent identifier, the PreciselyID.
Virtually every business worldwide captures and stores address information, with the average large business in the United States now estimated to store over 100 million unique addresses. However, navigating the inherent data integrity challenges is notoriously difficult, as it involves new buildings, changing street names, different country formats, and more.
Expanded Address Fabric Reach
Precisely customers can now access the Address Fabric dataset for Great Britain, France, and New Zealand – providing the most current and comprehensive lists of all known physical addresses across these countries. The new datasets expand Precisely’s existing coverage for the United States, Canada, and Australia.
Address Fabric data is easy to use with any database and analytics environment without needing specific geospatial expertise or tools. Customers can analyze address locations for various applications, including identifying new serviceable addresses, discovering new customers through look-a-like analysis, or selecting a site for new stores or network expansion opportunities.
Comprehensive Property Attributes Information
Precisely also announced the expansion of its Property Attributes products for the United States with 26 new attributes now available via integration with Multiple Listing Service (MLS) data. The MLS database of property listings is used by real estate agents to share information about homes currently on the market, including whether a property is affiliated with a Homeowner’s Association or if it’s considered a rental property.
With the latest updates, Property Attributes products now include over 230 different property information attributes across virtually every county located in the United States, providing a highly comprehensive view of a property and its key characteristics, such as details on land use, square footage, construction materials, and year built.
Address Fabric and Property Attributes leverage best-in-class geo addressing solutions from Precisely to provide the most accurate location information possible. Because each record is appended with a unique PreciselyID that remains persistent even when address elements change, customers can unlock greater value by enriching their data with additional information such as points of interest data, risk factors, demographics data, and much more.
“Precisely continues to be at the forefront of data enrichment and geo addressing solutions, enabling customers where they are on their data journey and supporting them with access to consistent location-based insights across their countries of operation,” said Dan Adams, Senior Vice President and General Manager for Data Enrichment at Precisely. “An essential element of data integrity, our unique PreciselyID makes address management and enrichment simple by eliminating time-consuming data preparation and augmenting insights with rich, relevant context.”
Precisely is renowned for its expertise in helping customers reveal maximum context from their data, with a comprehensive portfolio that includes over 400 datasets containing more than 9000 attributes. The company also recently joined the Overture Maps Foundation, founded by Amazon Web Services (AWS), Meta, Microsoft, and TomTom, providing guidance on location intelligence and data enrichment to help drive exciting new advancements in geospatial technology.
Learn more about the Precisely portfolio of data enrichment and geo addressing capabilities.
About PreciselyPrecisely is the global leader in data integrity, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more at www.precisely.com.
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Artificial Intelligence
The Australia Data Center Market Size Will Witness Investments of $7.71 Billion by 2029 – Get Insights on 135 Existing Data Centers and 23 Upcoming Facilities across Australia – Arizton
CHICAGO, May 9, 2024 /PRNewswire/ — According to Arizton’s latest research report, the Australia data center market is growing at a CAGR of 3.22% during 2023-2029.
To Know More, Click: https://www.arizton.com/market-reports/australia-data-center-market-investment-analysis
Australia Data Center Market Report Scope
Report Attributes
Details
Market Size (Investment)
USD 7.71 Billion (2029)
Market Size (Area)
1,460.0 thousand sq. Feet (2029)
Market Size (Power Capacity)
303.0 MW (2029)
CAGR Investment (2023-2029)
3.22 %
Colocation Market Size (Revenue)
USD 2.05 Billion (2029)
Historic Year
2020-2022
Base Year
2023
Forecast Year
2024-2029
The data center market in Australia has been witnessing significant growth in investments over the past few years. It is expected to grow at an absolute growth rate of around 20% between 2023-2029. Australia is among the top destinations for data center investments in the APAC region.
Sydney, Melbourne, and Perth are the primary data center hubs hosting most data centers in the country. Canberra, Brisbane, Darwin, and other cities are among the emerging locations in Australia with abundant land availability for data center development.
Investment Opportunities
In November 2023, OVHcloud announced the launch of its upcoming SYD3 Sydney data center facility, which is expected to be operational in 2024.In November of 2023, Rest Super invested about $656 million in a data center in Brisbane, which Quinbrook Infrastructure Partners are developing.In November 2023, NEXTDC announced the development of the D1 data center facility in Darwin; the facility is expected to go operational by Q2 2024.AirTrunk announced the expansion of its SYD2 data center campus in Sydney; once fully built, the facility will account for an additional power capacity of around 30 MW, making it an aggregate capacity of around 120 MW. This second phase is expected to be completed in 2024. AirTrunk’s upcoming SYD3 Sydney facility calls for an aggregate investment of about $670 million.In an August 2023 news article, Macquarie Data Centres revealed its plan to expand its upcoming IC3 Super West facility in Sydney regarding power capacity. As per January 2024 news article, Macquarie Data Centres has received approval to build/grow the IC3 Super West, its third facility in Sydney.In August 2023, STACK Infrastructure announced the MEL01 A data center launch in Melbourne, located at 399 Palmers Road. The entire campus will have a power capacity of around 72 MW, divided equally between buildings A and B. As of early 2024, Building B is still a work in progress. Furthermore, the company plans new facilities in Canberra, Hume, and Perth.Rising Procurement of Renewable Energy in Australia Boosting the Market Opportunities
In 2022, according to IRENA, solar energy accounted for around 61% of Australia’s overall renewable energy capacity, followed by wind, hydro, and bioenergy (in decreasing order), from which renewable power is extracted for all the sustainable energy needs of the country. Australia aims to achieve its target of zero carbon emissions by 2050. The country announced plans to reach almost 43% less emission than in 2005.
According to the Australia National Electricity Market (NEM), the renewable energy share in the country is expected to reach around 41% by 2030. By 2025, Australia aims to achieve 100% instantaneous renewable energy for its main grid, starting with a half-hour period and gradually increasing to cover hours and days. This transition will be facilitated by an increase in wind, solar, and energy storage solutions to meet the country’s new target of 82% renewables by 2030. The retirement of coal-based power generation facilities in the coming years will contribute to this goal.
Microsoft in Australia Recent Development During 2022-2024:
In October 2023, Microsoft, a hyperscale tech giant, decided to expand its footprint in Australia by investing over $3 billion to increase and expand its computing capacity in the country by over 250% in the next two years. It is expected to go live by late 2025.In July 2023, Microsoft announced the completion of the construction of Building 1 of the Station Road data center; Building 2 is still a work in progress. This is expected to be completed by late 2024.Why Should You Buy This Research?
Market size is available in terms of investment, area, power capacity, and Australia colocation market revenue.An assessment of the data center investment in Australia by colocation, hyperscale, and enterprise operators.Investments in the area (square feet) and power capacity (MW) across cities in the country.A detailed study of the existing Australia data center market landscape, an in-depth market analysis, and insightful predictions about market size during the forecast period.Snapshot of existing and upcoming third-party data center facilities in AustraliaFacilities Covered (Existing): 135Facilities Identified (Upcoming): 23Coverage: 20 LocationsExisting vs. Upcoming (Area)Existing vs. Upcoming (IT Load Capacity)Data Center Colocation Market in the AustraliaColocation Market Revenue & Forecast (2023-2029)Retail Colocation Revenue (2023-2029)Retail Colocation PricingThe Australia data center market investments are classified into IT, power, cooling, and general construction services with sizing and forecast.A comprehensive analysis of the latest trends, growth rate, potential opportunities, growth restraints, and prospects for the industry.Business overview and product offerings of prominent IT infrastructure providers, construction contractors, support infrastructure providers, and investors operating in the market.A transparent research methodology and the analysis of the demand and supply aspects of the market.Market Segmentation
IT InfrastructureServersStorage SystemsNetwork InfrastructureElectrical InfrastructureUPS SystemsGeneratorsSwitches & SwitchgearsPDUsOther Electrical InfrastructureMechanical InfrastructureCooling SystemsRack CabinetsOther Mechanical InfrastructureCooling SystemsCRAC and CRAHChillersCooling Towers, Condensers and Dry CoolersEconomizers and Evaporative CoolersOther Cooling UnitsGeneral ConstructionCore & Shell DevelopmentInstallation & commissioning ServicesBuilding & Engineering DesignFire Detection & Suppression SystemsPhysical SecurityData Center Infrastructure Management (DCIM)Tier StandardTier I & Tier IITier IIITier IVGeographySydneyMelbournePerthOther CitiesVendor Landscape
IT Infrastructure Providers: Arista Networks, Atos, Broadcom, Cisco Systems, Dell Technologies, Extreme Networks, Hewlett Packard Enterprise, Hitachi Vintara, IBM, Juniper Networks, Lenovo, Oracle, Pure Storage, Quanta Cloud Technology, and Super Micro Computer.Data Center Construction Contractors & Sub-Contractors: AECOM, A W Edwards, Aurecon, Benmax, BGIS, Dem, FDC Construction & Fitout, FKG Group, Greenbox Architecture, HDR (Hurley Palmer Flatt), Hutchinson Builders, Icon, ISG, John Holland, Kapitol Group, Linesight, Manteena Group, Nilsen, Paramount Airconditioning, Parratech, SCEE Group, Stowe Australia, & Taylor Group Construction.Support Infrastructure Providers: ABB, Airedale, Alfa Laval, Canovate, Caterpillar, Condair, Cummins, Delta Electronics, Eaton, Everett Smith & Co, Green Revolution Cooling, HITEC Power Protection, Kohler, Legrand, Mitsubishi Electric, Piller Power Systems, Rittal, Rolls Royce, Schneider Electric, STULZ, Thycon, & Vertiv.Data Center Investors: 5G Networks, AirTrunk, Amazon Web Services, CDC Data Centres, DC Two, DCI Data Centers, Digital Realty, Equinix, Edge Centres, Fujitsu, Global Switch, Leading Edge Data Centres, Keppel Data Centres, Macquarie Data Centres, Microsoft, NEXTDC, & STACK Infrastructure.New Entrants: GreenSquareDC, Stockland, Supernode, Trifalga, & Vantage Data Centers.Key Questions Answered in the Report:
Q: How big is the Australia data center market?
Q: How much MW of power capacity will be added across Australia from 2024 to 2029?
Q: What is the growth rate of the Australia data center market?
Q: What factors are driving the Australia data center market?
Q: Which cities are included in the Australia data center market report?
Get the Detailed TOC @ https://www.arizton.com/market-reports/australia-data-center-market-investment-analysis
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Report recognises Invoca’s innovative platform for delivering “game-changing AI capabilities to revenue teams.”
SANTA BARBARA, Calif., May 9, 2024 /PRNewswire/ — Invoca today announced that Forrester Research has named Invoca as a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report. Forrester evaluated the most significant revenue execution platform vendors based on three main categories — current offering, strategy, and market presence — along with interviews with customers. Invoca is the top-ranked vendor in both the current offering and strategy categories and among the top-ranked in market presence. Invoca also received the highest possible score in 19 of the 31 evaluation criteria, including AI differentiators, AI: large language model utilisation, Marketing: performance optimisation, In-call guidance: pre-call insights, System configuration: privacy, and Interaction capture: integrations.
The report states, “[Invoca’s] success starts with a vision focused on enabling revenue teams to drive growth by delivering the most complete platform for optimising the entire buying experience. Invoca has a track record of innovation that continues to raise the bar on what is possible to fulfil its vision.”
Revenue Execution Platforms Unify the Buying Journey to Drive Revenue Growth
Invoca’s revenue execution platform enables revenue teams to connect customer buying journey data across the marketing team that engages customers and the sales teams that close the deals. By using a comprehensive revenue execution platform, revenue teams can finally connect their marketing investments directly to revenue, improve digital engagement, and drive higher-quality leads.
Invoca also enables sales teams in the contact centre or at distributed business locations to access information from the customer’s digital journey from a centralised source, enabling them to provide the best call experience possible and close more sales opportunities.
Revenue Execution Platforms Needed to Power Today’s Buyer Journey
“B2C revenue teams across marketing and sales are feeling more pressure to directly connect revenue to their investments. But a lack of alignment and poor visibility of the full buying journey makes that nearly impossible,” said Peter Isaacson, Chief Marketing Officer at Invoca. “I believe Invoca was named a revenue execution Leader because we help marketing and sales teams manage the complete buyer journey from the first click to the final sale, so they can drive revenue growth.”
By using Invoca’s comprehensive revenue execution platform, revenue teams can connect their paid media investments directly to revenue, improve digital engagement and deliver the best buyer experiences to drive more sales. The Forrester report states that “reference customers rave about the versatility of the platform and its collaboration with customers around enhancements.”
Windstream, an Invoca customer, embodies this approach to revenue execution by tightly aligning the marketing and sales teams so they can work together to increase revenue.
“We’re a better marketing organisation because we have a strong partnership with sales,” said Aaron Pierce, VP of Marketing at Windstream. “Our teams have realised that we make each other better — I think that’s the biggest win. And now, when we have a problem, we can put all the smartest people together in the room to tackle it.”
“The Invoca platform has allowed us to unlock a ‘full-funnel’ view of our marketing performance that incorporates both online and offline,” said Lorenzo Clark, VP of Digital Sales at Windstream. “Now, we can get a read on lead quality because we can see what’s happening on sales calls and also track sales performance on a lead-by-lead basis.”
The Forrester Wave™The Forrester Wave™ is Forrester’s evaluation of top products in a technology market. The report assesses the core capabilities and strategies of these products based on an executive strategy briefing and/or product demo session, criteria questionnaire, and customer reference calls/surveys.
The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report is available for download here.
Additional Resources:
Learn more about Revenue Execution Platforms: https://www.invoca.com/uk/product/revenue-execution-platformHow real-time revenue execution platforms drive business growth: https://www.invoca.com/uk/blog/revenue-execution-platformThe 5 Revenue Execution Platform Uses You Need to Know About: https://www.invoca.com/uk/blog/revenue-execution-platform-usesAbout InvocaInvoca is the leading revenue execution platform to connect marketing and sales teams to enable them to track and optimise the buying journey and drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.
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