Artificial Intelligence
Extended Detection and Response Market worth $8.8 billion by 2028 – Exclusive Report by MarketsandMarkets™
CHICAGO, July 5, 2023 /PRNewswire/ — As businesses place a higher priority on comprehensive security solutions, the Extended Detection and Response (XDR) sector has a bright future. The future of XDR will be shaped by the convergence with SOAR, sophisticated analytics, integration with cloud security, and emphasis on privacy, allowing organisations to improve their cybersecurity capabilities and successfully counter new threats.
The global Extended Detection and Response Market size is projected to grow from USD 1.7 billion in 2023 to USD 8.8 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 38.4% during the forecast period, according to a new report by MarketsandMarkets™. Increasing cyberattacks have heightened the need for XDR solutions. Organizations are increasingly transitioning from point solutions to XDR solutions as XDR provides visibility across critical data sources, including endpoint, network, cloud, email, identity, IoT/OT, and others, to detect and respond to threats often missed by individual point solutions.
Browse in-depth TOC on “Extended Detection and Response Market”
290 – Tables 51 – Figures280 – Pages
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Scope of the Report
Report Metrics
Details
Market size available for years
2018-2021
Base year considered
2022
Forecast period
2023–2028
Forecast units
Value (USD Million/USD Billion)
Segments Covered
Offering, Deployment Mode, Organization Size, Verticals, and Regions
Geographies covered
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Companies covered
Major vendors in the global XDR market include Trend Micro (Japan), Microsoft (US), Bitdefender (Romania), Palo Alto Networks (US), CrowdStrike (US), SentinelOne (US), IBM (US), Trellix (US), Cybereason (US) and many more.
Based on offerings, the services segment to grow at a higher CAGR during the forecast period
The services segment by offering would grow with the highest CAGR during the forecast period. The services segment has witnessed tremendous growth. Small and large enterprises increasingly rely on XDR providers to respond to cybersecurity incidents and threats. Financial services, healthcare, and eCommerce verticals have witnessed huge data losses due to security breaches. Enterprises are still flourishing in the development of skilled cybersecurity professionals. Therefore, they highly depend on XDR services to strengthen their cybersecurity capabilities. SMEs look forward to adopting managed XDR services in the future.
Based on verticals, the BFSI segment holds the largest market size during the forecast period.
Banks and financial institutes are prime targets for cyberattacks due to the valuable financial and personal information they possess. To enhance their security posture, many banks are adopting XDR solutions. XDR provides a holistic view of the threat landscape and enables banks to detect various threats across various attack vectors, including malware, phishing attempts, account takeovers, insider threats, and sophisticated targeted attacks. Thus, the BFSI vertical holds the largest market size during the forecast period. Some vendors in the market who cater to the BFSI industry are Trend Micro, Microsoft, Bitdefender, Palo Alto Networks, and CrowdStrike, among others.
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Based on regions, Asia Pacific expects to grow at the highest CAGR during the forecast period.
Asia Pacific is home to diverse economies and rapidly growing digital infrastructure and the region faces unique cybersecurity challenges. In this dynamic region, XDR solutions offer a comprehensive threat detection, response, and remediation approach across multiple endpoints, networks, and cloud environments. Asia Pacific countries are undergoing rapid digital transformation, with increased adoption of cloud services, mobile devices, and IoT technologies. XDR provides holistic visibility across these digital assets, enabling organizations to secure their expanding attack surfaces.
Top Key Companies in Extended Detection and Response Market:
The XDR market includes analysis of globally established players, such as Trend Micro (Japan), Microsoft (US), Bitdefender (Romania), Palo Alto Networks (US), CrowdStrike (US), SentinelOne (US), IBM (US), Trellix (US), Cybereason (US), Elastic (US), Fortinet (US), Secureworks (US), Cisco (US), Sophos (UK), Broadcom (US), Barracuda Networks (US), eSentire (Canada), Qualys (US), Blueshift (US), Rapid7 (US), Exabeam (US), VMware (US), Cynet (US), LMNTRIX (US), Stella Cyber (US), and Confluera (US).
Recent Developments
In April 2023, CrowdStrike (US) launched CrowdStrike Falcon Insight for IoT. It is the first and only EDR/XDR solution for Extended Internet of Things (XIoT) assets worldwide. It provides robust threat detection, tailored threat prevention, custom policy recommendations, rapid response, interoperability with mission-critical XIoT assets, and deep integrations with CrowdStrike Alliance and XIoT partners.In February 2023, Trend Micro (Japan) partnered with LogRhythm (US). With this partnership, Trend Micro and LogRhythm integrate their SIEM and XDR platforms to enable security teams to pull threat data from multiple sources, correlate it, and respond automatically to potential threats.In May 2022, Microsoft (US) announced the general availability of the Microsoft Defender for business. With this offering, SMBs can leverage enterprise-grade endpoint security, including endpoint detection and response capabilities, to safeguard against ransomware and other sophisticated cyber threats.In April 2022, Bitdefender (Romania) launched a native XDR solution named GravityZone XDR, designed to provide rich security context, correlation of disparate alerts, and out-of-the-box analytics. The product has features such as rapid cross-correlation threat detection, automated threat identification & prioritization, and recommended threat response actions.In January 2022, Palo Alto Networks (US) and KPMG (Netherlands) partnered to provide cybersecurity services to businesses in India. They aim to offer Managed Security Services (MSS) using Palo Alto Networks’ Cortextm XDR and XSOAR security platforms. These services include Zero Trust and multi-cloud cybersecurity solutions.Inquiry Before Buying @ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=52119574
Extended Detection and Response Market Advantages:
A comprehensive picture of an organization’s whole IT environment, including endpoints, networks, cloud services, and apps, is provided by XDR. More thorough threat detection and quicker incident response are made possible by XDR’s collection and correlation of data from many sources. It improves insight into advanced threats by assisting in the identification and correlation of suspicious behaviours across various IT infrastructure levels.By combining data from several security platforms and technologies into a single console, XDR solutions centralise security operations. This centralised method simplifies management of several tools, increases efficiency, and streamlines security operations. Security teams may undertake cross-platform analysis, get a single perspective of security incidents, and react to threats more skillfully.By automating the detection, investigation, and remediation procedures, XDR provides quicker incident response. When a threat is identified, XDR can quickly start responding by blocking malicious IP addresses, quarantining suspicious files, or isolating affected endpoints. The dwell time of attackers within the network is decreased thanks to this proactive approach’s ability to contain and neutralise threats before they may do major harm.The XDR solutions can scale and adapt to the shifting security landscape. All sizes of enterprises can use them, and they can support a variety of IT configurations, including on-premises infrastructure, cloud services, and hybrid environments. Because XDR can communicate with security products that are already in use, such as endpoint protection systems, SIEM programmes, and threat intelligence feeds, a flexible and extensible security architecture is made feasible.The entire IT environment, including endpoints, servers, networks, cloud services, and apps, is completely visible thanks to XDR. Security teams can find potential attack pathways that may have been overlooked by individual security technologies and detect attacks that may cross various platforms thanks to this insight.By combining several security tools and features onto a single platform, XDR streamlines security operations. This makes it simpler for security teams to monitor, examine, and respond to security problems because the complexity involved with managing and integrating numerous point solutions is reduced.To improve threat detection and response capabilities, XDR makes use of data and real-time threat intelligence feeds from a variety of sources. Organisations can proactively fight against new attack methods thanks to XDR’s ability to quickly identify emerging threats and deliver timely notifications thanks to its ongoing vigilance over threat intelligence.To find abnormalities and patterns suggestive of future security events, XDR employs advanced analytics and behavioural analysis approaches. XDR may identify suspicious activity and indicators of compromise by benchmarking typical behaviour and spotting deviations, which enables organisations to detect threats more quickly and more effectively.Report Objectives
To define, describe, and forecast the XDR market based on offerings, deployment mode, organization size, verticals, and regionsTo forecast the market size of five main regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin AmericaTo analyze the subsegments of the market with respect to individual growth trends, prospects, and contributions to the overall marketTo provide detailed information related to the primary factors (drivers, restraints, opportunities, and challenges) influencing the growth of the XDR marketTo analyze opportunities in the market for stakeholders by identifying high-growth segments of the XDR marketTo profile the key players of the XDR market and comprehensively analyze their market size and core competencies.To track and analyze competitive developments, such as new product launches; mergers and acquisitions; and partnerships, agreements, and collaborations in the global XDR market.Browse Adjacent Market: Information Security Market Research Reports & Consulting
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The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
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Artificial Intelligence
Precisely Continues to Expand Reach and Capabilities for Data Enrichment and Geo Addressing
New global Address Fabric™ and Property Attributes offerings help customers access unparalleled location-based insights, supercharged by the PreciselyID
BURLINGTON, Mass., May 9, 2024 /PRNewswire/ — Precisely, the global leader in data integrity, today announced further expansions in the global coverage and capabilities of its data enrichment and geo addressing portfolio. New additions to the Address Fabric and Property Attributes products underscore the company’s continued commitment to helping customers easily unlock greater location-based context from their data, enabled by its unique and persistent identifier, the PreciselyID.
Virtually every business worldwide captures and stores address information, with the average large business in the United States now estimated to store over 100 million unique addresses. However, navigating the inherent data integrity challenges is notoriously difficult, as it involves new buildings, changing street names, different country formats, and more.
Expanded Address Fabric Reach
Precisely customers can now access the Address Fabric dataset for Great Britain, France, and New Zealand – providing the most current and comprehensive lists of all known physical addresses across these countries. The new datasets expand Precisely’s existing coverage for the United States, Canada, and Australia.
Address Fabric data is easy to use with any database and analytics environment without needing specific geospatial expertise or tools. Customers can analyze address locations for various applications, including identifying new serviceable addresses, discovering new customers through look-a-like analysis, or selecting a site for new stores or network expansion opportunities.
Comprehensive Property Attributes Information
Precisely also announced the expansion of its Property Attributes products for the United States with 26 new attributes now available via integration with Multiple Listing Service (MLS) data. The MLS database of property listings is used by real estate agents to share information about homes currently on the market, including whether a property is affiliated with a Homeowner’s Association or if it’s considered a rental property.
With the latest updates, Property Attributes products now include over 230 different property information attributes across virtually every county located in the United States, providing a highly comprehensive view of a property and its key characteristics, such as details on land use, square footage, construction materials, and year built.
Address Fabric and Property Attributes leverage best-in-class geo addressing solutions from Precisely to provide the most accurate location information possible. Because each record is appended with a unique PreciselyID that remains persistent even when address elements change, customers can unlock greater value by enriching their data with additional information such as points of interest data, risk factors, demographics data, and much more.
“Precisely continues to be at the forefront of data enrichment and geo addressing solutions, enabling customers where they are on their data journey and supporting them with access to consistent location-based insights across their countries of operation,” said Dan Adams, Senior Vice President and General Manager for Data Enrichment at Precisely. “An essential element of data integrity, our unique PreciselyID makes address management and enrichment simple by eliminating time-consuming data preparation and augmenting insights with rich, relevant context.”
Precisely is renowned for its expertise in helping customers reveal maximum context from their data, with a comprehensive portfolio that includes over 400 datasets containing more than 9000 attributes. The company also recently joined the Overture Maps Foundation, founded by Amazon Web Services (AWS), Meta, Microsoft, and TomTom, providing guidance on location intelligence and data enrichment to help drive exciting new advancements in geospatial technology.
Learn more about the Precisely portfolio of data enrichment and geo addressing capabilities.
About PreciselyPrecisely is the global leader in data integrity, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more at www.precisely.com.
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Artificial Intelligence
The Australia Data Center Market Size Will Witness Investments of $7.71 Billion by 2029 – Get Insights on 135 Existing Data Centers and 23 Upcoming Facilities across Australia – Arizton
CHICAGO, May 9, 2024 /PRNewswire/ — According to Arizton’s latest research report, the Australia data center market is growing at a CAGR of 3.22% during 2023-2029.
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Australia Data Center Market Report Scope
Report Attributes
Details
Market Size (Investment)
USD 7.71 Billion (2029)
Market Size (Area)
1,460.0 thousand sq. Feet (2029)
Market Size (Power Capacity)
303.0 MW (2029)
CAGR Investment (2023-2029)
3.22 %
Colocation Market Size (Revenue)
USD 2.05 Billion (2029)
Historic Year
2020-2022
Base Year
2023
Forecast Year
2024-2029
The data center market in Australia has been witnessing significant growth in investments over the past few years. It is expected to grow at an absolute growth rate of around 20% between 2023-2029. Australia is among the top destinations for data center investments in the APAC region.
Sydney, Melbourne, and Perth are the primary data center hubs hosting most data centers in the country. Canberra, Brisbane, Darwin, and other cities are among the emerging locations in Australia with abundant land availability for data center development.
Investment Opportunities
In November 2023, OVHcloud announced the launch of its upcoming SYD3 Sydney data center facility, which is expected to be operational in 2024.In November of 2023, Rest Super invested about $656 million in a data center in Brisbane, which Quinbrook Infrastructure Partners are developing.In November 2023, NEXTDC announced the development of the D1 data center facility in Darwin; the facility is expected to go operational by Q2 2024.AirTrunk announced the expansion of its SYD2 data center campus in Sydney; once fully built, the facility will account for an additional power capacity of around 30 MW, making it an aggregate capacity of around 120 MW. This second phase is expected to be completed in 2024. AirTrunk’s upcoming SYD3 Sydney facility calls for an aggregate investment of about $670 million.In an August 2023 news article, Macquarie Data Centres revealed its plan to expand its upcoming IC3 Super West facility in Sydney regarding power capacity. As per January 2024 news article, Macquarie Data Centres has received approval to build/grow the IC3 Super West, its third facility in Sydney.In August 2023, STACK Infrastructure announced the MEL01 A data center launch in Melbourne, located at 399 Palmers Road. The entire campus will have a power capacity of around 72 MW, divided equally between buildings A and B. As of early 2024, Building B is still a work in progress. Furthermore, the company plans new facilities in Canberra, Hume, and Perth.Rising Procurement of Renewable Energy in Australia Boosting the Market Opportunities
In 2022, according to IRENA, solar energy accounted for around 61% of Australia’s overall renewable energy capacity, followed by wind, hydro, and bioenergy (in decreasing order), from which renewable power is extracted for all the sustainable energy needs of the country. Australia aims to achieve its target of zero carbon emissions by 2050. The country announced plans to reach almost 43% less emission than in 2005.
According to the Australia National Electricity Market (NEM), the renewable energy share in the country is expected to reach around 41% by 2030. By 2025, Australia aims to achieve 100% instantaneous renewable energy for its main grid, starting with a half-hour period and gradually increasing to cover hours and days. This transition will be facilitated by an increase in wind, solar, and energy storage solutions to meet the country’s new target of 82% renewables by 2030. The retirement of coal-based power generation facilities in the coming years will contribute to this goal.
Microsoft in Australia Recent Development During 2022-2024:
In October 2023, Microsoft, a hyperscale tech giant, decided to expand its footprint in Australia by investing over $3 billion to increase and expand its computing capacity in the country by over 250% in the next two years. It is expected to go live by late 2025.In July 2023, Microsoft announced the completion of the construction of Building 1 of the Station Road data center; Building 2 is still a work in progress. This is expected to be completed by late 2024.Why Should You Buy This Research?
Market size is available in terms of investment, area, power capacity, and Australia colocation market revenue.An assessment of the data center investment in Australia by colocation, hyperscale, and enterprise operators.Investments in the area (square feet) and power capacity (MW) across cities in the country.A detailed study of the existing Australia data center market landscape, an in-depth market analysis, and insightful predictions about market size during the forecast period.Snapshot of existing and upcoming third-party data center facilities in AustraliaFacilities Covered (Existing): 135Facilities Identified (Upcoming): 23Coverage: 20 LocationsExisting vs. Upcoming (Area)Existing vs. Upcoming (IT Load Capacity)Data Center Colocation Market in the AustraliaColocation Market Revenue & Forecast (2023-2029)Retail Colocation Revenue (2023-2029)Retail Colocation PricingThe Australia data center market investments are classified into IT, power, cooling, and general construction services with sizing and forecast.A comprehensive analysis of the latest trends, growth rate, potential opportunities, growth restraints, and prospects for the industry.Business overview and product offerings of prominent IT infrastructure providers, construction contractors, support infrastructure providers, and investors operating in the market.A transparent research methodology and the analysis of the demand and supply aspects of the market.Market Segmentation
IT InfrastructureServersStorage SystemsNetwork InfrastructureElectrical InfrastructureUPS SystemsGeneratorsSwitches & SwitchgearsPDUsOther Electrical InfrastructureMechanical InfrastructureCooling SystemsRack CabinetsOther Mechanical InfrastructureCooling SystemsCRAC and CRAHChillersCooling Towers, Condensers and Dry CoolersEconomizers and Evaporative CoolersOther Cooling UnitsGeneral ConstructionCore & Shell DevelopmentInstallation & commissioning ServicesBuilding & Engineering DesignFire Detection & Suppression SystemsPhysical SecurityData Center Infrastructure Management (DCIM)Tier StandardTier I & Tier IITier IIITier IVGeographySydneyMelbournePerthOther CitiesVendor Landscape
IT Infrastructure Providers: Arista Networks, Atos, Broadcom, Cisco Systems, Dell Technologies, Extreme Networks, Hewlett Packard Enterprise, Hitachi Vintara, IBM, Juniper Networks, Lenovo, Oracle, Pure Storage, Quanta Cloud Technology, and Super Micro Computer.Data Center Construction Contractors & Sub-Contractors: AECOM, A W Edwards, Aurecon, Benmax, BGIS, Dem, FDC Construction & Fitout, FKG Group, Greenbox Architecture, HDR (Hurley Palmer Flatt), Hutchinson Builders, Icon, ISG, John Holland, Kapitol Group, Linesight, Manteena Group, Nilsen, Paramount Airconditioning, Parratech, SCEE Group, Stowe Australia, & Taylor Group Construction.Support Infrastructure Providers: ABB, Airedale, Alfa Laval, Canovate, Caterpillar, Condair, Cummins, Delta Electronics, Eaton, Everett Smith & Co, Green Revolution Cooling, HITEC Power Protection, Kohler, Legrand, Mitsubishi Electric, Piller Power Systems, Rittal, Rolls Royce, Schneider Electric, STULZ, Thycon, & Vertiv.Data Center Investors: 5G Networks, AirTrunk, Amazon Web Services, CDC Data Centres, DC Two, DCI Data Centers, Digital Realty, Equinix, Edge Centres, Fujitsu, Global Switch, Leading Edge Data Centres, Keppel Data Centres, Macquarie Data Centres, Microsoft, NEXTDC, & STACK Infrastructure.New Entrants: GreenSquareDC, Stockland, Supernode, Trifalga, & Vantage Data Centers.Key Questions Answered in the Report:
Q: How big is the Australia data center market?
Q: How much MW of power capacity will be added across Australia from 2024 to 2029?
Q: What is the growth rate of the Australia data center market?
Q: What factors are driving the Australia data center market?
Q: Which cities are included in the Australia data center market report?
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Report recognises Invoca’s innovative platform for delivering “game-changing AI capabilities to revenue teams.”
SANTA BARBARA, Calif., May 9, 2024 /PRNewswire/ — Invoca today announced that Forrester Research has named Invoca as a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report. Forrester evaluated the most significant revenue execution platform vendors based on three main categories — current offering, strategy, and market presence — along with interviews with customers. Invoca is the top-ranked vendor in both the current offering and strategy categories and among the top-ranked in market presence. Invoca also received the highest possible score in 19 of the 31 evaluation criteria, including AI differentiators, AI: large language model utilisation, Marketing: performance optimisation, In-call guidance: pre-call insights, System configuration: privacy, and Interaction capture: integrations.
The report states, “[Invoca’s] success starts with a vision focused on enabling revenue teams to drive growth by delivering the most complete platform for optimising the entire buying experience. Invoca has a track record of innovation that continues to raise the bar on what is possible to fulfil its vision.”
Revenue Execution Platforms Unify the Buying Journey to Drive Revenue Growth
Invoca’s revenue execution platform enables revenue teams to connect customer buying journey data across the marketing team that engages customers and the sales teams that close the deals. By using a comprehensive revenue execution platform, revenue teams can finally connect their marketing investments directly to revenue, improve digital engagement, and drive higher-quality leads.
Invoca also enables sales teams in the contact centre or at distributed business locations to access information from the customer’s digital journey from a centralised source, enabling them to provide the best call experience possible and close more sales opportunities.
Revenue Execution Platforms Needed to Power Today’s Buyer Journey
“B2C revenue teams across marketing and sales are feeling more pressure to directly connect revenue to their investments. But a lack of alignment and poor visibility of the full buying journey makes that nearly impossible,” said Peter Isaacson, Chief Marketing Officer at Invoca. “I believe Invoca was named a revenue execution Leader because we help marketing and sales teams manage the complete buyer journey from the first click to the final sale, so they can drive revenue growth.”
By using Invoca’s comprehensive revenue execution platform, revenue teams can connect their paid media investments directly to revenue, improve digital engagement and deliver the best buyer experiences to drive more sales. The Forrester report states that “reference customers rave about the versatility of the platform and its collaboration with customers around enhancements.”
Windstream, an Invoca customer, embodies this approach to revenue execution by tightly aligning the marketing and sales teams so they can work together to increase revenue.
“We’re a better marketing organisation because we have a strong partnership with sales,” said Aaron Pierce, VP of Marketing at Windstream. “Our teams have realised that we make each other better — I think that’s the biggest win. And now, when we have a problem, we can put all the smartest people together in the room to tackle it.”
“The Invoca platform has allowed us to unlock a ‘full-funnel’ view of our marketing performance that incorporates both online and offline,” said Lorenzo Clark, VP of Digital Sales at Windstream. “Now, we can get a read on lead quality because we can see what’s happening on sales calls and also track sales performance on a lead-by-lead basis.”
The Forrester Wave™The Forrester Wave™ is Forrester’s evaluation of top products in a technology market. The report assesses the core capabilities and strategies of these products based on an executive strategy briefing and/or product demo session, criteria questionnaire, and customer reference calls/surveys.
The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report is available for download here.
Additional Resources:
Learn more about Revenue Execution Platforms: https://www.invoca.com/uk/product/revenue-execution-platformHow real-time revenue execution platforms drive business growth: https://www.invoca.com/uk/blog/revenue-execution-platformThe 5 Revenue Execution Platform Uses You Need to Know About: https://www.invoca.com/uk/blog/revenue-execution-platform-usesAbout InvocaInvoca is the leading revenue execution platform to connect marketing and sales teams to enable them to track and optimise the buying journey and drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.
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